This document summarizes the key findings of a 2017 survey on attitudes towards virtual and digital goods in Indonesia. The survey polled over 1,000 Indonesian mobile app users on their purchase history and preferences for digital content. Key findings include: - 75.74% of respondents reported having experience purchasing virtual goods like apps, games, or ride credits from online stores like Google Play or iTunes. - Respondents were predominantly between the ages of 20-35 and slightly more were male than female. - Only 24.26% reported never having purchased an app or game before, showing high adoption of virtual good purchases in Indonesia by 2017.

1. VIRTUAL GOODS
AND DIGITAL GOODS
SURVEY 2017
Copyright (c) DailySocial.id

2. SURVEY
BACKGROUND
In today's mobile digital world, consumers
today have gotten increasingly used to buying virtual
digital goods, such as buying Go-Jek credits or Grab-Pay
credits to pay for motorcycle taxi rides, and buying digital
music and mobile apps at the iTunes store and the Google
Play Store.

3. But this hasn't always been the case. Arguably just one
year or two ago Indonesian users still prefer to pay for
Go-Jek rides with cash rather than Go-Pay credits. And
not even with credit cards since people don't trust credit
cards - nevermind that it was so hard for most
Indonesians to even be approved to receive credit cards.
SURVEY
BACKGROUND

4. This survey seeks to measure current Indonesian market
attitudes towards virtual goods and digital goods. We
surveyed 1051 respondents via mobile app on one single
day on August 30th, 2017. Survey conducted & reported by
DailySocial.id in cooperation with JakPat Mobile Survey
Platform.
SURVEY
BACKGROUND

5. 0,57%
6,47%
36,92%
25,12%
6,74% 5,71%
6,07%
1,05%
< 16 16-19 20-25 26-29 30-35 36-39 40-45 > 45
SURVEY PANEL
& RESPONDENTS
DEMOGRAPHICS
1051 Respondents
41.86%
58.14%
Gender

6. SURVEY
FINDINGS

7. Q1: Have you ever bought an apps/games from these
following websites/service?
Only 24.26% of respondents report never
having bought an app or a game from an online
Internet store, which means 75.74% of
respondents have experience purchasing
virtual & digital goods.

8. BUYING GAMES OR APPS ONLINE

9. BUYING GAMES OR APPS ONLINE
Need more data about it? Feel free to
download our “VIRTUAL GOODS AND
DIGITAL GOODS SURVEY 2017” report
for free.