The survey found that the majority (67%) of 1871 smartphone users in Indonesia had searched for, bought, or sold a car within the last 6 months. Most (96%) used digital services like websites and apps to do so. The top platforms for finding car information were Mobilbekas.co.id, RajaMobil.com, and Mobil123.com. For online marketplaces, the top platforms were also Mobilbekas.co.id, RajaMobil.com, and Mobil123.com. The most popular platforms for buying cars online were Oto.com, Garasi.id, and Mobilkamu.com, while for selling cars online, the standouts were

2. CARMARKETPLACE
SURVEY2018

3. INTRODUCTION
Accordingtodataofnewcarsalesvolume(passengerandcommercial)for
thefirsthalfof2018,intotalthere’s6.8% increaseifcomparedtothesame
periodlastyear.Theusedcarbusiness,inthiseconomicperiod,shouldbe
moreinteresting.
AcasestudyofusedcarmarketinWTCManggaDuaJakarta,revealsthatin
July2018there’s15% salesincreasedifcomparedtothesameperiodlast
year.UsedcarmarketplaceiskindofsectorthatbenefitingfromIndonesia’s
digitalgrowth.Thereareliterallydozenofplayersofonlinecarmarketplace
andclassifiedadsandnoneareclearlyleadingthemarket.
TToobserveuser’sawarenessinonlinecarmarketplace,DailySocial
collaboratedwithJakPatMobileSurveyandsurveyed1871smartphoneusers
inIndonesia.Inthissurvey,wefocusonnichemarketplaceandclassifiedads
platformthatonlyservecarmarket,notplatformthatservegeneralmarket
(e.gOLXIndonesia).
Datasource:GabunganIndustriKendaraanBermotorIndonesia(Gaikindo)
Month
Jan 86262 95882
95163 94363
102335 101797
89588 102258
93769 100520
66389 58842
85354 107431
Feb
Mar
Apr
May
Jun
Jul
2017 2018

4. RespondentDemographics
Male
57.72%
Java
65.74%
OutsideJava
34.25%
<20
12.03%
Female
42.28%
1.Gender
2.Age
3.Location
20-25
39.98%
26-29
21.27%
30-35
18.07%
36-39
5.72%
40-45
2.83%
>45
0.11%

5. #1TheUseofDigitalPlatform
toFind,Buy,orSellCars
Thesurveyasked1871respondents,whetherwithinthelast6monthstheyhad
searched,bought,orsoldacar,boththroughonlineandofflineplatform.There
were1257respondents(67%)whoanswered"YES".
Further,wecontinuewithquestionaboutusingonlineservicestosupportthese
activities.
Majorityofrespondents(96%)saidtheyuseddigitalservicestoassistinfinding,
buying,orsellingcars.Digitalservicesincludewebsitesandmobileapps.
Forafewwhoarenotusingdigitalservices,weaskedfurtheronthereason
behindit.Threefundamentalaspectsplayrolehere:(1)wanttoseethecar
directly,(2)notfamiliarwithonlinecarmarketplaceplatform,and(3)notyet
convincedondoingonlinetransaction,primarilyiflargesumofmoney(tobuy
car)involved.
Wanttoseethecardirectly
Notfamiliarwithonlinecarmarketplace
Notconvincedondoingonlinetransaction
Doyouusedigitalservicestosearch,buy,orsellcars?
Whydon'tyouusedigitalservicestofind,buy,orsellcars?
Yes
96.02%
No
3.98%
58.00%
28.00%
14.00%

6. #2PopularPlatform
toFind,Buy,orSellCars
Inthisresearchwedividethedigitalplatformintofourvariants:(1)isforcar
information,(2)marketplacewithtransactionwithintheplatform,(3)platformto
buycar,and(4)platformtosellcar.Allselectedplatformsareonlythosethat
arespecificallytradingcars.
Toobserveplatformpopularityineachcategory,weasked1207respondents
whoclaimedtousedigitalservicestosupporttheiractivities.
InIndonesia,therearemanyplatformsthatcanbeusedtofindinformationon
usedcars.MobilBekas.co.id,RajaMobil,andMobil123leadthepackinthisarea.
LookingforCarInformation
PlatformsList
Mobilbekas.co.id 40.51%
39.11%
37.53%
28.09%
27.75%
27.42%
22.87%
RajaMobil.com
Mobil123.com
Carmudi.co.id
BeliMobilGue.co.id
Oto.com
Garasi.id
Rajamobkas.com
Otomart.id
16.57%
16.16%
Percentage PlatformsList
11.52%
9.94%
8.86%
8.20%
8.12%
Bidbox.id
Mobilkamu.com
OtherOption
Carro.id
Momobil.id
Carsome.id
Mobilwow.com
Mobiloka.com
Cintamobil.com
7.54%
6.21%
13.01%
12.51%
Percentage

7. #2PopularPlatform
toFind,Buy,orSellCars
Thedefinitionofmarketplacehereisanopenplatformthatallowsuserstosellor
buyacarwithConsumer-to-Consumer(C2C)model.
Thereare884respondentsansweringthisquestion.While27% of
respondents(324people)claimedtohaveneverusedthemarketplaceservice.
Again,Mobilbekas.co.id,RajaMobil,andMobil123arethemostpopularinthis
area.
MarketplaceforTransaction
30.99% 30.16%36.04%
16.32% 12.10%24.69%
9.78% 3.98%
Otheroption

8. #2PopularPlatform
toFind,Buy,orSellCars
Thereisalsoe-commerceplatformthatspecificallysellingcars--bothnewand
used/secondhand.WithBusiness-to-Consumer(B2C)model,thisplatform
usuallybridgescommunicationbetweenthecardealershipanditscustomers.
Respondentswhoansweredthisquestionwere772people.Asmanyas36% of
respondents(435people)claimedtohaveneverusedonlineplatformtobuya
car.
Oto.com,Garasi.id,Mobilkamu.com,Otomart.idarethemostpopularplatformforOto.com,Garasi.id,Mobilkamu.com,Otomart.idarethemostpopularplatformfor
thisspecificarea.
Platform forCarBuying
26.26%
24.19%
21.21%
mobilkamu
21.04%
18.89%
14.66%
3.56%Otheroption

9. #2PopularPlatform
toFind,Buy,orSellCars
Therearealsoonlineplatformsthatspecificallyonlyacceptsellingusedcar.
Respondentswhoansweredthisquestionwere729people.Theremaining40%
(478people)wereneverusedanonlineplatformtoselltheircars.
BeliMobilGue.co.id,Carsome.id,Carro.idaresomewhatwellknownamong
respondents.
Platform forCarSelling
Otheroption
44.24% 24.52% 20.71% 5.22%

10. For more information,
download "Car Marketplace Survey 2018"
for free
Click here to download
https://dailysocial.id/report/post/car
-marketplace-survey-2018