Presentation on Digital Marketing for CSI Rajasthan State Student Convention

1. PRESENTATION ON
DIGITAL MARKETING
Pranjal Upadhayay
CSI RAJASTHAN STATE STUDENT
CONVENTION 8-10-2016

2. OUTLINE
 Introduction to Digital Marketing
 Problems faced before Digital Marketing
 Measuring metrics
 Advantages
 Limitation

3. DIGITAL MARKETING -
INTRODUCTION
 DIGITAL MARKETING IS THE TERM USED FOR THE
TARGETED, MEASURABLE, AND INTERACTIVE
MARKETING OF PRODUCTS OR SERVICES USING
DIGITAL TECHNOLOGIES TO REACH THE VIEWERS,
TURN THEM INTO CUSTOMERS, AND RETAIN THEM.
 IN SIMPLE TERMS, DIGITAL MARKETING IS AN
UMBRELLA FOR ALL THE MARKETING TECHNIUES
THAT TAKE PLACE WITH THE HELP OF DIGITAL
TECHNOLOGY.
 FACEBOOK ADS, GOOGLE ADWORD, YOUTUBE
MARKETING, LINKEDIN ADS ARE SOME COMMON
EXAMPLES.

4. KEY POINTS
 Medium of communication is mostly through
social media websites, chat, and Email.
 Communication is bidirectional. The customer
also can ask queries or make suggestions about
the business products and services
 It is easier to measure the effectiveness of a
campaign through analytics.
 It is best for reaching global audience.

5. PROBLEMS FACED BEFORE
DIGITAL MARKETING
 Generating traffic and leads for business
 Providing ROI for all your marketing efforts
 Securing enough budget
 Managing your website
 Identifying right technologies that would fulfill
your needs
 Targeting international audience was not
possible
 Training team to meet big brands and MNCs
 Getting top talent for your brand

10.  USE CONTENT TO CONNECT TO
CONSUMERS ONLINE
 TRACK CUSTOMERS FROM THE FIRST
INTERACTION AND THROUGHOUT THE
ENTIRE BUYER'S JOURNEY
 OPTIMIZE FOR CONVERSION
 CONNECT WITH MOBILE CUSTOMERS
 REALIZE HIGHER ROI AND REVENUE
 ANALYZE AND ADOPT EASILY
ADVANTAGES

11. LIMITATIONS
 PRONE TO SCAMS
 SECURITY ISSUES
 UNSAFE NETWORKS

12. STATS