Digital Marketing is the process of promoting products and services over the internet to connect with the potential customers in a digital way. Its main objective is to catch the attention of prospective buyers by using various tools and strategies. Digital marketing is a new practice. That's why many businesses are converting their methods from traditional to digital marketing. With the help of digital marketing businesses are getting reach to customers everyday.

1. DIGITAL
MARKETING
Digital goals within our reach

2. K E Y P O I N T S
K E Y P O I N T S
K E Y P O I N T S
Introduction
Benefits
Components
Strategies
Importance
Tools
Conclusion

3. Digital marketing refers to advertising delivered
through digital channels such as search engines,
websites, social media, email, and mobile apps. Using
these online media channels, digital marketing is the
method by which companies endorse goods, services,
and brands.
INTRODUCTION

4. Cost
effective
Global
reach
Create brand
reputation
Effective
targeting

5. C O M P O N E N T S
C O M P O N E N T S
C O M P O N E N T S
Content Marketing
SEO
E-mail
Marketing
SMM
PPC
Affiliate
Marketing

6. Content marketing
Content marketing is an effective marketing
technique of creating and distributing
valuable online content (like videos,blogs,
etc.) to the targeted audience.

7. Example of Content marketing

8. SEO is the process of increasing the quality
and quantity of traffic to your website from
search engine.

9. EXAMPLE OF SEO

10. Social media marketing involves creating different type
content for various social media platforms in order to
promote products and services.

11. EXAMPLE OF SMM

12. E-MAIL
MARKETING
E-mail marketing is an effective way to
capture high quality leads and convert
them to customers by sending
personalized e-mails to the targeted
audience.

13. EXAMPLE OF
E-MAIL
MARKETING

14. DIGITAL MARKETING
STRATEGY
R
e
search
B
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m
p
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m
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t
M
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15. I
M
P
O
R
T
A
N
C
E
E
The internet has brought a whole new market.
Digital marketing became the norm for a
successful business, and if you are not
involved in this, your business will not grow in
the future.
Digital marketing can bring a lot of
opportunities and growth to businesses. It can
lead to exposure and more sales. After all,
your goal as a business owner is to increase
your profit.

16. TOOLS
TOOLS

17. Digital marketing should be one of the primary focuses of almost any business’s
overall marketing strategy. Never before has there been a way to stay in such
consistent contact with your customers, and nothing else offers the level of
personalization that digital data can provide. The more you embrace the possibilities
of digital marketing, the more you'll be able to realize your company's growth
potential.