In this Digital Age, Digital Marketing is one of the most important priorities for businesses of all sizes around the world. But what exactly is Digital Marketing, and why is it so important for your business?

1. What Digital Marketing Is,
and Why Your Business
Needs It

2. Digital Marketing
Digital marketing is one of
the most important priorities
for businesses of all sizes
around the world

3. Digital Marketing
Digital marketing is a broad term used to
refer to various and different promotional
techniques deployed to reach and convert
leads into customers via digital technologies

4. Digital Marketing
 Constantly changing
 Unpredictable
 Has the ability to secure
long-term success for
businesses

5. Key Components of Digital Marketing
 Website
 Search engine optimization
 Pay per click (PPC)
 Social media marketing
 Email marketing

6. Key Components of Digital Marketing
 Display advertising
 Content marketing
 Online reputation
management (ORM)

7. Digital Marketing vs. Internet Marketing
 Digital marketing:
• Makes use of some of the non-Internet channels
• More targeted, measurable, and interactive
Digital marketing is NOT
Internet marketing

8. Key Objective of Digital Marketing
 Engaging the customers
 Offer better ways to interact
with brands through servicing
and delivery of digital media

9. Benefits of Digital Marketing
 Reach a wider target
audience
 Directly communicate
with, and motivate
potential customers

10. Benefits of Digital Marketing
 Enable businesses to develop
individually tailored approach
at a very productive cost
 Possible higher return on
investment (ROI)

11. Need help with digital marketing
planning for your business?
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http://www.hotpinkwebsites.com.au/