Digital marketing involves promoting products and services over digital channels like the internet, mobile phones, and displays. It has advantages like affordability, mobility, flexibility, ability to expand reach, and capability to track engagement. There are different digital marketing strategies like internet marketing, mobile marketing, social marketing, and viral marketing. Internet marketing promotes brands online through emails, websites on computers and mobile devices. Mobile marketing uses mobile apps and messaging to provide personalized, location-based ads and deals. Social marketing applies commercial techniques to improve social welfare, while viral marketing uses sharing to exponentially grow message visibility. The document outlines career opportunities in digital marketing and methods for earning money online through tools like Google Adsense, freelancing, affiliate marketing and blogging.

1. Introduction of Digital
Marketing & statergy.
Presented by:- Akshay Manchalwar

2. What is digital marketing?
 Digital marketing is the marketing of products or services using digital
technologies, mainly on the Internet, but also including mobile phones, display
advertising, and any other digital medium.

3. Why you need digital marketing?
 Affordability
 Mobile access
 Flexibility
 Expansion
 Tracking
 Influencer engagement

4. Digital marketing statergy?
There differnt type of statergy available in digital marketing.
 Internet marketing
 Mobile marketing
 Social marketing
 Viral marketing

5. Internet marketing:-
 Also called as online marketing. It is a process of promotion a brand,product or
services over the internet.its broad scope includes email marketing, electronic
customer relationship management & any promotional activity that are done via
wireless media.

6. Mobile marketing:-
 Mobile marketing is multi-channel online marketing technique focused at reaching
a specific audience on their smart phones , tablets, or any other related devices
through websites, E mail, SMS and MMS, social media or mobile
applications.Mobile marketing can provide customers with time and location
sensitive, personalized information that promotes goods, services and ideas.

7. Social marketing:-
 Social marketing is the use of commercial marketing principles and techniques
to improve the welfare of people and the physical, social and economic
environment in which they live. It is a carefully planned, long-term approach to
changing human behavior

8. Viral marketing:-
 Viral marketing is any marketing technique that induces websites or users to pass
on a marketing message to other sites or users, creating a potentially exponential
growth in the message's visibility and effect. A popular example of successful viral
marketing is Hotmail, a company now owned by Microsoft , that promoted its
services and its own advertisers' messages in every user's email notes.

9. Preprequisite for course
 Anyone with basic understanding of internet
 No programme or website knowledge require.
 Basic english/communication must.
 Intrested & enthusiast ic in technology

10. Career opportunity in digital marketing.
 SEO(search optimization executive) specialist.
 Copy writer.
 Content writer.
 Content writer manager.
 Social media manager
 Digital marketing manager.

11. Online money earning
You can earn online also with the help of digital marketing.below are some tools of
online earning
 Google adsense
 Freelancer
 Affiliate marketing
 Blog writing

12.  Contact us:-493/A hanuman nagar,nagpur maharashtra
 Mobile no:-9850323279,8007779851
Email:-info@procreations.in