Project report on market research, catchment analysis, mystery shopping of Vision Express in Bangalore, Karnataka. It is all about Vision express Store Analysis in Bangalore. It is the study done on every store for knowing the market strength.
India's most creative e learning companies to watch Merry D'souza
In this edition, we present India’s Most Creative E-Learning Companies to Watch that are making the lives of teachers easier and of students, enriched. Combining the best of technology and teaching methodologies, these companies are making learning fun, interactive & experiential.
Project report on market research, catchment analysis, mystery shopping of Vision Express in Bangalore, Karnataka. It is all about Vision express Store Analysis in Bangalore. It is the study done on every store for knowing the market strength.
India's most creative e learning companies to watch Merry D'souza
In this edition, we present India’s Most Creative E-Learning Companies to Watch that are making the lives of teachers easier and of students, enriched. Combining the best of technology and teaching methodologies, these companies are making learning fun, interactive & experiential.
2 MONTH SUMMER INTERNSHIP AT OYSTERCONNECT.COM
I WAS ASSIGNED WITH TWO OF THEIR CLIENT PARTNERS
1. SHIKSHA.COM
2. SPICE MONEY AS SALES EXECUTIVE (AEPS)
We selected a few companies that have stood the test of time and for whom success is a continuous journey. Read our interesting edition of Insights Success - Companies in Focus 2.
National business and service leadership award 2021Merry D'souza
In this special edition of Insights Success, ‘National Business and Service Leadership Award 2021’, we emphasise the achievements of visionary leaders and exemplary organizations.
Lenskart.com was founded in November 2010 by Peyush Bansal. Lenskart raised its first round of funding from IDG Ventures India (IDGVI) in 2011. IDGVI invested around INR22 crore (US$3.6 million) in Valyoo Technologies, the parent company of Lenskart.com. In February 2013, Unilazer Ventures invested around Rs. 30 crores in their first ever e-commerce portfolio. Lenskart has used the funding to invest in expansion to smaller towns and cities, build offline franchisees and range development.[citation needed] It has 7 offline franchise owned stores under the brand name ‘Lenskart’ in Chandigarh, Pune, Agartala, Delhi and Goa. Lenskart plans to set up 100 retail stores across India to strengthen its offline presence
http://en.wikipedia.org/wiki/Lenskart
Recruitment And Selection Process Of PresentationFakrul Hassan
The presentation aims to provide information on the procedures of Recruitment and selection techniques followed by Unilever Limited through HR department.
Karunn Kandoi - Country Head at ApplyBoardKarunn Kandoi
Karunn Kandoi, heads business operations and is executive director for the ApplyBoard- India. The MT Educare Ltd Board Directors have appointed Karunn Kandoi as an Additional Director in the category of Independent Director of the Company for a term of three years with effect from 1st March, 2021.
We intend to provide and develop the capabilities of the young managers by raising their level of competence and intellect to face various challenges in the global environment. In pursuit of excellence, we provide training and development services, foster research and disseminate knowledge through publication of books, journals, and magazines for the development of society at large.
2 MONTH SUMMER INTERNSHIP AT OYSTERCONNECT.COM
I WAS ASSIGNED WITH TWO OF THEIR CLIENT PARTNERS
1. SHIKSHA.COM
2. SPICE MONEY AS SALES EXECUTIVE (AEPS)
We selected a few companies that have stood the test of time and for whom success is a continuous journey. Read our interesting edition of Insights Success - Companies in Focus 2.
National business and service leadership award 2021Merry D'souza
In this special edition of Insights Success, ‘National Business and Service Leadership Award 2021’, we emphasise the achievements of visionary leaders and exemplary organizations.
Lenskart.com was founded in November 2010 by Peyush Bansal. Lenskart raised its first round of funding from IDG Ventures India (IDGVI) in 2011. IDGVI invested around INR22 crore (US$3.6 million) in Valyoo Technologies, the parent company of Lenskart.com. In February 2013, Unilazer Ventures invested around Rs. 30 crores in their first ever e-commerce portfolio. Lenskart has used the funding to invest in expansion to smaller towns and cities, build offline franchisees and range development.[citation needed] It has 7 offline franchise owned stores under the brand name ‘Lenskart’ in Chandigarh, Pune, Agartala, Delhi and Goa. Lenskart plans to set up 100 retail stores across India to strengthen its offline presence
http://en.wikipedia.org/wiki/Lenskart
Recruitment And Selection Process Of PresentationFakrul Hassan
The presentation aims to provide information on the procedures of Recruitment and selection techniques followed by Unilever Limited through HR department.
Karunn Kandoi - Country Head at ApplyBoardKarunn Kandoi
Karunn Kandoi, heads business operations and is executive director for the ApplyBoard- India. The MT Educare Ltd Board Directors have appointed Karunn Kandoi as an Additional Director in the category of Independent Director of the Company for a term of three years with effect from 1st March, 2021.
We intend to provide and develop the capabilities of the young managers by raising their level of competence and intellect to face various challenges in the global environment. In pursuit of excellence, we provide training and development services, foster research and disseminate knowledge through publication of books, journals, and magazines for the development of society at large.
this slide describes how to e shop well and various current inflationary points in the field of e shopping . i have tried my best . even i presented this slide to one of my seminar , and the result was appreciation i hope to get that from you all .
THANK YOU :)
Shanti Juniors School offers preschool Franchise with different offices like educator preparing, substance and educational module, marking, showing helps, Regular visits by Academic Expertise, prepared Inputs, Traffic Builders.
We are a Women Entrepreneurship Trust aiming at improving the education in India by offering Independent Home based Tutorials where we guarantee every women a lifestyle income of 50000 to 1 lac's per month income.
The premier franchises to watch in 2019.Merry D'souza
India and the Education system have a relationship that dates back to the 8th century BCE. While Takshshila (now in Pakistan) is regarded as the oldest learning centre, the Nalanda University fits the bill of the modern University education system. Scriptures, Vedas, Stupas, are all proof that the ancient Indian Education System was very evolved.
With changing era, colonization and later Independence, the education system in India has seen drastic changes from its ancient, often described as glorious past, to the modern system. The current system consists of public and private schools imparting education at the pre-primary primary and secondary levels.
The 10 best ed tech companies across the globe 2020.Merry D'souza
Nowadays, digital and personalized learning tools like that of Ouriginal, are becoming essential. They are now not only important as a tool to enable online courses through a new medium but are also needed to ensure institutional quality control. This is a major shift and Ouriginal is playing a vital role in this. With the exponential growth in demand for Ed-Tech solutions, the company will be enabling new ways of learning and teaching in a new, digitized world.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
1. XLRI, School of Business & Human Resources Prof. Dr. Sanjay Patro
Product and Brand Management (PBM)
PGCBM-27
ASSIGNMENT-1
GROUP No.:38
Name SID Center
SK AKRAM 115123 XLRI, Jamshedpur
PURENDU PHATAK 115133 XLRI, Jamshedpur
RAGHU VENKATESHWERA RAO 115149 XLRI, Jamshedpur
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2. XLRI, School of Business & Human Resources Prof. Dr. Sanjay Patro
Case Objective:
The objective of this case writing is to integrate our overall learning of online
service with real brand value in an online business world.
• To judge the awareness level of the customer prospective
• Aware regarding the product
• To judge the promotional tool
• Brand awareness
• Build brand loyalty
Introduction:
It is the India’s largest online shopping store for kids & baby products.
Founded 25th
Feb’2015
Head Quarter Pune, India
Key People Supam Maheshwari
Industry Baby products and Good life
Revenue 68 Crores
Website FIRSTCRY.COM
Buy:
• Baby care products,
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3. XLRI, School of Business & Human Resources Prof. Dr. Sanjay Patro
• Cloths,
• Toys,
• Diapers,
• Nursery furniture’s,
• Birthday gifts items etc…
FirstCry.com announced that Amitabh Bachan would be the face of
brand.
All FirstCry.com stores are standardized and display more than 500
brands across 20 categories.
How the Journey Starts:
Supam Maheshwari, an IIM-A pass out and engineer from Delhi college of
Engineering put the innovative idea of FirstCry on to the platform.
Today FirstCry.com has gone on to become the largest online shopping portal
for kids and expecting mom not only in India but also in Asia.
While making the service Supam leads to show by:
• Designing and executive the Long and short term plans
• Planning strategy
• Set the target as an achievable
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4. XLRI, School of Business & Human Resources Prof. Dr. Sanjay Patro
How was the FirstCry Started:
He (Brainvisa) nothing but e-learning company wanted to create a
platform, which could bring easy access of quality baby and kids products for
the parents globally.
He wanted to bridge that gap for the Indian parents with his model.
Once all the things were finalized, Supam with his friend Amitava Saha
collected some fund from their personal recourses.
Talking about the funding, the company has so far raised a total
funding about $ 65 million from various investors.
• IDG Ventures
• India
• SAIF Partners
• Vertex Venture Holdings
• Temasek Holdings
Inventory > 90,000 items online platform
Inventory > 15000 products offline stores
Business Model of FirstCry.com:
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5. XLRI, School of Business & Human Resources Prof. Dr. Sanjay Patro
FirstCry.com works on a Hybrid business model. Therefore, apart from
the online presence, FirstCry.com also has over 100 franchise stores across
India.
Marketing and promotion:
On the marketing and advertising front, FirstCry did normal TV and
print ads in the beginning of their journey, they realized it was a low return,
high cost model. They adopt word-of-mouth and online advertising media.
Now after raising funds in four rounds the company has endorsed Mr.
Amitabh Bachan as its brand ambassador.
“Don’t worry mom I’m on FirstCry.com”
The company has earmarked nearly INR100 crore as its annual advertising
budget.
Promotion:
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6. XLRI, School of Business & Human Resources Prof. Dr. Sanjay Patro
• Face of promotion social media
• Facebook - >517000 fans
• Twitter - > 2100 followers
• Digital media promotion – Directly reaching parents
• Giving samples of products
• Coupons facility for its offline stores
• Max Life Insurance to provide the right insurance
Vision and Future Plans:
The company has been dynamically expanding its reachability through
offline made also.
Till now, company has already crossed 120 bricks and mortar stores
and has plans to open 400 stores by 2017.
The company aims to be the single leader in the market for baby
products in India.
Challenges:
• To reach parents in the most targeted and cost-efficient manner
• Jet in demand for clothes and shoes in the bay & Kids fashion space.
6
7. XLRI, School of Business & Human Resources Prof. Dr. Sanjay Patro
• Face of promotion social media
• Facebook - >517000 fans
• Twitter - > 2100 followers
• Digital media promotion – Directly reaching parents
• Giving samples of products
• Coupons facility for its offline stores
• Max Life Insurance to provide the right insurance
Vision and Future Plans:
The company has been dynamically expanding its reachability through
offline made also.
Till now, company has already crossed 120 bricks and mortar stores
and has plans to open 400 stores by 2017.
The company aims to be the single leader in the market for baby
products in India.
Challenges:
• To reach parents in the most targeted and cost-efficient manner
• Jet in demand for clothes and shoes in the bay & Kids fashion space.
6
