4. • Multiple service offerings in house and client based
• True E-Commerce anyone, anywhere, anytime and anything
• Localization of products and services
• Outsourcing of work as per project nature
• Cost includes payroll and overheads only
• Multiple investors in multiple project portfolios
• Online marketing and Social Media Marketing
• Distributed teams as per expertise
• Minimization of costs
• High profit margins
5. • $ 1.25 Trillion by 2013
• Online users 3.5 billion by 2013
• Ranking countries
– US
– UK
– Japan
• 20% growth annually
• Profit margins from 40% to 100% as per project
• E-retailing increases by 62%
• US alone will spend $327 Billion by 2016
• Top 5 E-Commerce products
– Books / Clothing / Video games / Electronics / Music
6. • Mobile apps and support for E-Commerce
• Social Media based E-Commerce
• Group buying
• E-Coupons, deals and promotions
• Map based reality for shopping
• Niche mass marketing
• Re-targeting online users
• The mom and pop savvy UI designs
• 3rd Party E-Commerce solution providers
• Re-marketing
• Digital payments
• Verification and re-verification
• E-Education
7. • 300% growth in 2011
• Buyer based economy thriving for E-Commerce
• 70% increase in shipments
• Cash on delivery transactions
• Less online payments
• Massive online co-branding campaigns
• $370 Million online transactions 2011
• Prepaid payments as means of 65% transactions
• Top sites
– Souq.com / sukar.com / MarkaVIP.com / Namshi.com
• High pull for investors seeking diversity
• Love for daily deals
• Online E-Commerce with offline support
8. • Trendyol.com
• Shopzilla, Bizrate, Telnnic
• nPario
• YemekSepeti.com
• CashU
• Neoteny Labs
• Ikoo
• Visa
• Hummingbird Ventures
• Lebanon Growth Capital Fund
• Aramex
• MumzWorld.com
• Aramex
• MarkaVIP
• Vinelab
• The Online Project
• Sync Media
• Cobone
• Citruss TV
• Network International
• MBC
• Etohum
• Gate2play
• Maysalward
• Ubanquity Systems Ltd
• Google
• Living Social
• Arabnet
• Hi-Media
• Souq.com
• Anghami
• Wamda
• The Entertainer
9. • Time to first dollar
• Operational break even
• Profit margin
• Optimal spent
• ROI
• Conversion ratios
• Traffic amount
• Re-visits
• Unique new visitors
• Loyalty ratio
• Referrals
• Social media fans
• Deals availed
10. • B2C
– Alibaba, TradeKey, Others
• B2B
– Online sales of products
• Channel
– Affiliates, partners, agents, alliance, distributors, VARs
• Franchise
– Re-selling service through chain stores
• Mobile App
– Interactive channel through smart phones
• Portal Model
– Dynamic content with user sign up for services
• Client Project
– Fulfilling client requirements as per offerings
11. • Time to first dollar
• Operational break even
• Complete break even
• ROI
• Initial investment
• Operational expenses
• HR Management
• Complete feasibility
• Branding and positioning
14. • Memberships
• Subscriptions
• Commission on sales
• In house products
• Online services
• Advertising
• Ad-words
• Affiliate revenue model
• Micro payments
• Sponsorships
• CSR – Social model
• Support earnings
• Monetization in house projects (Eg. Farmville)
15. • Own Industry
• Competitors
• New trends
• Enhancing current offerings
• Customer satisfaction
• Polls and surveys
• Pricing strategy
• New services
• Seasonal trends
• Holidays and vacations
• Festival and events
• Localized targeting
16. • Product
– What to sell?
• Price
– How to sell in?
• Place
– Where to sell?
• Promotion
– How to communicate selling?
• Service
– What to provide in sales and after sales?
17.
18. • US, UK, Canada, Middle East, Australia, Africa and ROW
• Time zone differential
• Language
• Cultural barrier
• International competition
• Legal issues
• Pricing
• Payment gateways
• Support timings
• Virtual management
• Coordination
• Local competition
19. • Locking project
• Requirements gathering
• Proposal writing
• Design approvals
• Development
• Timelines
• Cost estimation
• Revisions
• Delivery
• After Sales support
• Delighting the customers
• Offer free of costs additions
20. • Brand
• UI / Interface
• Easy navigation
• SDLC
• Alpha testing
• Beta testing
• Public Launch and Live version
• Member Area
• Admin Area
• Initial freemium model
• Basic premium services
• Corporate premium services
• Monetization with projects
• Customer engagement
21. • Training
• Orientation
• Packages
• Remuneration
• Management
• Monitoring
• Evaluation
• Payment handling
• CRM System
• Sales forecasting
• Closing sales
• Lead Management and Distribution
• After sales support
22. • Regions
• Levels
• Sales targets
• Commission Model
• Roles and Responsibilities
• Terms and conditions
• Co-branding and promotions
• Special packages
• Exit strategy
• Marketing the Channel program
• Should account for 50% sales
23. • The Industry Practices
• Roles and Responsibilities
• Discounting Model
• Terms and conditions
• Co-branding and promotions
• Special packages
• Exit strategy
• Marketing the Franchise program
• Technical support
• Training
• Tools and kits
• Centralized franchise authority
• Should have same sales as in-house
24. • Online
– Lead
– SEO
– PPC
– Online re-targeting
– Email
– Newsletters
– SMS
– Social Media
– Publicity
• Offline
– Marketing collaterals
– BTL activities
– Direct marketing
– Events and exhibitions
25. • R&D
• Pricing Strategy
• Package Design
• Marketing Communication Channels
• Sales Support Materials
• Advertising
• Brand Creation / Awareness / Value
• Creative Coordination
• Social media
• Offline Marketing Activities
26. • Online chat
• Email
• Calls
• Fax
• E-Ticket
• FAQs
• Knowledge base
• After sales support
27. • Resource planning
• Hiring
• Management
• Training
• Motivation
• Turnover
• Exit strategy
• Team building activities
28. • Service Level Agreements
• Loyalty
• Monitoring
• Proactive feedbacks
• Red alerts for consumer (Back-end)
• Expectations vs. delivery
• Refund cases
• Warranties
• Claims
• Disputes
31. • Top Management engagement
• Investment
• SEO
• SEM
• Top Ranking Keywords
• Content Writing
• Email Marketing
• Proper Branding
• Blogs
• E Broachers
• Special offers
• Tele Marketing
• Lead Generations
• Advertisement
32. • 11+ Years of experience
• 6+ Years of Adjunct Faculty
• MBA MIS and Marketing
• Proven track record
• Specialty
– Digital Marketing
– E-Commerce
– Mobile Apps
– Channel Marketing and Partnerships
• Contacts and business circles
• Team management
• Complete digital exposure
• Creativity
• ROI based planning
• Running a personal venture of Buyon.pk
