Integrating Social Media into your Government Marketing StrategyKaitlin Keeler
Government Social Media Conference 2015 Presentation: How to Integrate social media into your government marketing strategy.
Government Social Media Conference 2015 - April, 2015
Speaker: Kaitlin Keeler, Oakland County Government, MI
How Understanding Your Audience's Mindset Will Drive More Engaging Relationships
Tuesday, September 17, 2013
2:00pm – 4:30pm MDT (Followed by Cocktail Reception)
Edmonton, AB
Designed especially for marketing leaders, this event will provide an overview of marketing in the digital landscape and actionable information about how LinkedIn Marketing Solutions can be a critical part of your company's marketing mix.
Gain unique insights from LinkedIn's experts that will help you understand how to leverage LinkedIn Marketing Solutions and seamlessly integrate them into your business.
Network with other marketing leaders to share insights and expertise.
Agenda:
• 2:00 - 2:30pm: Registration
• 2:30 - 3:30pm: How Understanding Your Audience's Mindset Will Drive More Engaging Relationships
• 3:30 - 4:30pm: Building Your Brand on LinkedIn
• 4:30 - 5:30pm: Cocktail Reception and Networking
Venue:
Edmonton EXPO Centre
7515 116 Ave NW
Edmonton, AB T5B 4X5
Mtg Room: 105 & 106
Featured Speaker:
Jason Miller
Senior Manager, Content Marketing & Social
LinkedIn
May 15, 2013 LinkedIn Marketing Solutions inCalgary eventDan Pastuszak
How Understanding Your Audience's Mindset Will Drive More Engaging Relationships
Designed especially for marketing leaders, this event will provide an overview of marketing in the digital landscape and actionable information about how LinkedIn Marketing Solutions can be a critical part of your company's marketing mix.
Gain unique insights from LinkedIn's experts that will help you understand how to leverage LinkedIn Marketing Solutions and seamlessly integrate them into your business.
How to Get a Grasp on ROI for Social MediaSpiral16
http://spiral16.com Realizing ROI for social media company initiatives is challenging because there the medium itself isn't purely financial, yet ROI is a financial metric. There is no ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate social media ROI for your business.
Agile Marketing Engagement Strategies - Digital Industry NetworksAndy McCartney
If one of your business objectives is to rapidly generate a new source of contacts, engagement, thought leadership and leads, then ... bypass traditional PR and prospecting, and establish direct compelling conversation with prospects and customers via a "Digital Industry Network"
How to Convert Unknown Consumers into Patients Using Social MediaPerficient, Inc.
While patient engagement has been historically low, healthcare is transforming into a consumer-based industry. To meet these challenges, healthcare organizations need to rethink consumer engagement. Join us as we use real patient stories to help you:
Demonstrate a trusted and authentic voice using many-to-many digital communication tools
Identify important target markets and their preferred communication style
Attract unknown consumers to your organization's digital front door using content and social media
Understand the four important online conversion tools that transform unknown consumers
Influence behavior to improve consumer health and drive down costs
Integrating Social Media into your Government Marketing StrategyKaitlin Keeler
Government Social Media Conference 2015 Presentation: How to Integrate social media into your government marketing strategy.
Government Social Media Conference 2015 - April, 2015
Speaker: Kaitlin Keeler, Oakland County Government, MI
How Understanding Your Audience's Mindset Will Drive More Engaging Relationships
Tuesday, September 17, 2013
2:00pm – 4:30pm MDT (Followed by Cocktail Reception)
Edmonton, AB
Designed especially for marketing leaders, this event will provide an overview of marketing in the digital landscape and actionable information about how LinkedIn Marketing Solutions can be a critical part of your company's marketing mix.
Gain unique insights from LinkedIn's experts that will help you understand how to leverage LinkedIn Marketing Solutions and seamlessly integrate them into your business.
Network with other marketing leaders to share insights and expertise.
Agenda:
• 2:00 - 2:30pm: Registration
• 2:30 - 3:30pm: How Understanding Your Audience's Mindset Will Drive More Engaging Relationships
• 3:30 - 4:30pm: Building Your Brand on LinkedIn
• 4:30 - 5:30pm: Cocktail Reception and Networking
Venue:
Edmonton EXPO Centre
7515 116 Ave NW
Edmonton, AB T5B 4X5
Mtg Room: 105 & 106
Featured Speaker:
Jason Miller
Senior Manager, Content Marketing & Social
LinkedIn
May 15, 2013 LinkedIn Marketing Solutions inCalgary eventDan Pastuszak
How Understanding Your Audience's Mindset Will Drive More Engaging Relationships
Designed especially for marketing leaders, this event will provide an overview of marketing in the digital landscape and actionable information about how LinkedIn Marketing Solutions can be a critical part of your company's marketing mix.
Gain unique insights from LinkedIn's experts that will help you understand how to leverage LinkedIn Marketing Solutions and seamlessly integrate them into your business.
How to Get a Grasp on ROI for Social MediaSpiral16
http://spiral16.com Realizing ROI for social media company initiatives is challenging because there the medium itself isn't purely financial, yet ROI is a financial metric. There is no ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate social media ROI for your business.
Agile Marketing Engagement Strategies - Digital Industry NetworksAndy McCartney
If one of your business objectives is to rapidly generate a new source of contacts, engagement, thought leadership and leads, then ... bypass traditional PR and prospecting, and establish direct compelling conversation with prospects and customers via a "Digital Industry Network"
How to Convert Unknown Consumers into Patients Using Social MediaPerficient, Inc.
While patient engagement has been historically low, healthcare is transforming into a consumer-based industry. To meet these challenges, healthcare organizations need to rethink consumer engagement. Join us as we use real patient stories to help you:
Demonstrate a trusted and authentic voice using many-to-many digital communication tools
Identify important target markets and their preferred communication style
Attract unknown consumers to your organization's digital front door using content and social media
Understand the four important online conversion tools that transform unknown consumers
Influence behavior to improve consumer health and drive down costs
Healthcare marketing is the marketing of companies in healthcare and consists of sales promotion measures, marketing instruments, and tools used in healthcare. While sales and marketing in healthcare are traditionally clearly separated, digital sales are assigned to healthcare marketing as part of the marketing mix. The marketing focus represents a significant differentiation between doctors, pharmacies, medical care centers, and other companies.
VIA Media has evolved to be a Comprehensive 360° Healthcare Communication Service Provider. Our range of services includes Healthcare PR & Advocacy, Medico Marketing & Medical Communication, Public Health Communication, Events, Digital Marketing and Innovative Media Development.
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social BusinessPam Moore
Social business is a journey of sustainability, not a destination. Dive into the why, what and how of setting goals, understanding your audience, integrating new media, aligning to business goals, choosing technology investment, empowering employees and sustainability.
This presentation was delivered for a client in Poland and audience of C-Level executives in the insurance and financial industry.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
Digital Strategies for Patient Engagement in 2015 and BeyondJared Johnson
Consumers have more choices than ever for their care, but there are still large gaps in patient engagement. At least 68% of patients do not know the name of the physician in charge of their care. At least 43% of patients do not know the reason for their hospital admission.
In this interactive session, Jared will discuss three significant emerging trends in patient engagement: (1) the advancement of consumerism, (2) the impact of regulations on value-based care, and (3) new care models and partners entering the space. See real-world case studies of digital marketing tools and strategies that are helping organizations seize new opportunities to differentiate themselves. Gain practical tips on how IT, Marketing and PR can work together to drive innovation in patient care.
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
Digital Marketing proposal for a new luxury medical centre in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
Just when you think you’ve mastered social media… along comes UGC, the “visual web” and SnapChat. We explore practical tips on how to adapt 6 key social media trends.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Health Education on prevention of hypertensionRadhika kulvi
Hypertension is a chronic condition of concern due to its role in the causation of coronary heart diseases. Hypertension is a worldwide epidemic and important risk factor for coronary artery disease, stroke and renal diseases. Blood pressure is the force exerted by the blood against the walls of the blood vessels and is sufficient to maintain tissue perfusion during activity and rest. Hypertension is sustained elevation of BP. In adults, HTN exists when systolic blood pressure is equal to or greater than 140mmHg or diastolic BP is equal to or greater than 90mmHg. The
Healthcare marketing is the marketing of companies in healthcare and consists of sales promotion measures, marketing instruments, and tools used in healthcare. While sales and marketing in healthcare are traditionally clearly separated, digital sales are assigned to healthcare marketing as part of the marketing mix. The marketing focus represents a significant differentiation between doctors, pharmacies, medical care centers, and other companies.
VIA Media has evolved to be a Comprehensive 360° Healthcare Communication Service Provider. Our range of services includes Healthcare PR & Advocacy, Medico Marketing & Medical Communication, Public Health Communication, Events, Digital Marketing and Innovative Media Development.
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social BusinessPam Moore
Social business is a journey of sustainability, not a destination. Dive into the why, what and how of setting goals, understanding your audience, integrating new media, aligning to business goals, choosing technology investment, empowering employees and sustainability.
This presentation was delivered for a client in Poland and audience of C-Level executives in the insurance and financial industry.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
Digital Strategies for Patient Engagement in 2015 and BeyondJared Johnson
Consumers have more choices than ever for their care, but there are still large gaps in patient engagement. At least 68% of patients do not know the name of the physician in charge of their care. At least 43% of patients do not know the reason for their hospital admission.
In this interactive session, Jared will discuss three significant emerging trends in patient engagement: (1) the advancement of consumerism, (2) the impact of regulations on value-based care, and (3) new care models and partners entering the space. See real-world case studies of digital marketing tools and strategies that are helping organizations seize new opportunities to differentiate themselves. Gain practical tips on how IT, Marketing and PR can work together to drive innovation in patient care.
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
Digital Marketing proposal for a new luxury medical centre in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
Just when you think you’ve mastered social media… along comes UGC, the “visual web” and SnapChat. We explore practical tips on how to adapt 6 key social media trends.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Health Education on prevention of hypertensionRadhika kulvi
Hypertension is a chronic condition of concern due to its role in the causation of coronary heart diseases. Hypertension is a worldwide epidemic and important risk factor for coronary artery disease, stroke and renal diseases. Blood pressure is the force exerted by the blood against the walls of the blood vessels and is sufficient to maintain tissue perfusion during activity and rest. Hypertension is sustained elevation of BP. In adults, HTN exists when systolic blood pressure is equal to or greater than 140mmHg or diastolic BP is equal to or greater than 90mmHg. The
The Importance of Community Nursing Care.pdfAD Healthcare
NDIS and Community 24/7 Nursing Care is a specific type of support that may be provided under the NDIS for individuals with complex medical needs who require ongoing nursing care in a community setting, such as their home or a supported accommodation facility.
Navigating Challenges: Mental Health, Legislation, and the Prison System in B...Guillermo Rivera
This conference will delve into the intricate intersections between mental health, legal frameworks, and the prison system in Bolivia. It aims to provide a comprehensive overview of the current challenges faced by mental health professionals working within the legislative and correctional landscapes. Topics of discussion will include the prevalence and impact of mental health issues among the incarcerated population, the effectiveness of existing mental health policies and legislation, and potential reforms to enhance the mental health support system within prisons.
The dimensions of healthcare quality refer to various attributes or aspects that define the standard of healthcare services. These dimensions are used to evaluate, measure, and improve the quality of care provided to patients. A comprehensive understanding of these dimensions ensures that healthcare systems can address various aspects of patient care effectively and holistically. Dimensions of Healthcare Quality and Performance of care include the following; Appropriateness, Availability, Competence, Continuity, Effectiveness, Efficiency, Efficacy, Prevention, Respect and Care, Safety as well as Timeliness.
R3 Stem Cells and Kidney Repair A New Horizon in Nephrology.pptxR3 Stem Cell
R3 Stem Cells and Kidney Repair: A New Horizon in Nephrology" explores groundbreaking advancements in the use of R3 stem cells for kidney disease treatment. This insightful piece delves into the potential of these cells to regenerate damaged kidney tissue, offering new hope for patients and reshaping the future of nephrology.
India Clinical Trials Market: Industry Size and Growth Trends [2030] Analyzed...Kumar Satyam
According to TechSci Research report, "India Clinical Trials Market- By Region, Competition, Forecast & Opportunities, 2030F," the India Clinical Trials Market was valued at USD 2.05 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 8.64% through 2030. The market is driven by a variety of factors, making India an attractive destination for pharmaceutical companies and researchers. India's vast and diverse patient population, cost-effective operational environment, and a large pool of skilled medical professionals contribute significantly to the market's growth. Additionally, increasing government support in streamlining regulations and the growing prevalence of lifestyle diseases further propel the clinical trials market.
Growing Prevalence of Lifestyle Diseases
The rising incidence of lifestyle diseases such as diabetes, cardiovascular diseases, and cancer is a major trend driving the clinical trials market in India. These conditions necessitate the development and testing of new treatment methods, creating a robust demand for clinical trials. The increasing burden of these diseases highlights the need for innovative therapies and underscores the importance of India as a key player in global clinical research.
ICH Guidelines for Pharmacovigilance.pdfNEHA GUPTA
The "ICH Guidelines for Pharmacovigilance" PDF provides a comprehensive overview of the International Council for Harmonisation of Technical Requirements for Pharmaceuticals for Human Use (ICH) guidelines related to pharmacovigilance. These guidelines aim to ensure that drugs are safe and effective for patients by monitoring and assessing adverse effects, ensuring proper reporting systems, and improving risk management practices. The document is essential for professionals in the pharmaceutical industry, regulatory authorities, and healthcare providers, offering detailed procedures and standards for pharmacovigilance activities to enhance drug safety and protect public health.
2. Topics Covered
About Vivid Ideas
Service Offerings
•Strategy
•Refine Messaging
•Develop Campaigns
•Content Marketing
•Outreach
•Inbound Marketing
•Lead Generation
Why Use Vivid Ideas?
Next Steps
3. About Vivid Ideas
Create communications that connect with prospects.
Determine the best methods to deliver communications into the
right hands.
Construct and position brands to accurately communicate value
to new and existing customers.
Eliminate the disconnects between marketing, sales and
executive leadership.
Navigate the trends, hype, marketing perceptions and more to define
client opportunities.
Vivid Ideas is a marketing communications firm focused solely on the health
information technology market. Here’s what Vivid Ideas can do for you:
Damon Braly
• Founded Vivid Ideas
in 1996
• Former editor of:
• Health Management
Technology
• Health Industry Today
• Hospital Materials
Management
5. Service Offerings
Strategy
Identify and
leverage client’s
strategic and
product initiatives,
create messaging to
resonate with
multiple healthcare
audience segments
Tactics include:
• Collateral
• Case studies
• White papers
• Webinars
• Advertising
• Online presence
• Public relations
• Others TBD
Develop
campaigns
to deploy
messaging
Focus outreach
efforts on lead
generation,
develop metrics
to measure
results
Create plan to
elevate visibility
and create positive
perceptions.
Creating and
distributing
valuable, relevant
and consistent
content to attract
and retain a clearly
defined audience.
Reuse and
leverage existing
materials to
support article
placements and
social media
posts – all with
the goal of
driving inbound
marketing.
Refine
Messaging
Develop
Campaigns
Outreach Lead
Generation
Inbound
Marketing
Content
Marketing
=+ + + + +
In addition to attracting prospective customers, lead
generation efforts also focus on attracting investors.
6. Refine Messaging
Your current
messaging
Identify and
leverage strategic
and product
initiatives
Competitor
messaging
Assess strengths,
weaknesses and
perceptions
Healthcare
needs, top
issues,
motivators
Understand and
address their
concerns in your
messaging
Messaging
Document
Distilled from
insights gained
during market
analysis
Refine
Messaging
Start by surveying the landscape
Develop
Campaigns
Outreach Lead
Generation
Strategy Content
Marketing
Inbound
Marketing
7. Refine Messaging
Segment your audience. One size doesn’t fit all.
– Messaging must address top concerns and motivators of individual decision makers and
influencers at various entities
Ambulatory Practices
• Physicians
• Nurses
• Practice managers
• Billing
• Compliance
• Care coordination
• Care quality
Hospitals & Health Systems
• HIM/billing/revenue cycle
• Patient accounts
• Compliance
• CFO
• COO
• ACO formation
• Value-based care
• Care coordination
• Care quality
Payers
• Enrollment management
• Membership management
• Provider relations
• Compliance
• Population health
• Risk adjustment
Employers & Ancillary
Businesses
• Behavioral health
• Wellness programs
• Benefit firms
• Billing/RCM services
• +Others
Refine
Messaging
Develop
Campaigns
Outreach Lead
Generation
Strategy Content
Marketing
Inbound
Marketing
8. •Population health
•Value-based care
•MACRA
•Analytics
•Etc.
Piggyback
on industry
themes
•Risk stratification
•Population segmentation
•Cost analysis
•Etc.
Product-focused
campaigns
•Virtual and in-person
users’ groups
•Trade show
participation
Trade shows &
users’ groups
•Industry Associations
•Advertising
•Webinar/online
opportunities
Sponsorships
Develop Campaigns
Identify best opportunities
to reach target audience
by segment (title,
organization, etc.)
Develop
Campaigns
Integrate campaigns
with web, collateral,
ads, social media and
webinars
Refine
Messaging
Outreach Lead
Generation
Strategy Content
Marketing
Inbound
Marketing
9. Content Marketing
Content Marketing –
Creating and distributing
valuable, relevant and
consistent content to
attract and retain a
clearly defined audience.
Content
Marketing
Outreach
Efforts
Inbound
Marketing
Lead
Generation
Strong calls to
action (CTA) drive
inbound traffic to
website
Multiple content options
to download or view
Demographics
captured when
downloading or
viewing CTAs
Create
Publish
Promote
Measure
Content
Marketing
Refine
Messaging
Develop
Campaigns
Outreach Lead
Generation
Strategy Inbound
Marketing
10. Content Marketing
Content
Marketing
White Papers
Case Studies
Brochures &
Data Sheets
Ghost-Written
Articles
Webinars &
Presentations
Advertising
Leveraging industry experience
to develop compelling content
that elevates visibility and
generates sales leads
+ online media: eBooks, blogs, eNewsletters,
websites, banners, etc.
Content
Marketing
Refine
Messaging
Develop
Campaigns
Outreach Lead
Generation
Strategy Inbound
Marketing
11. Collateral
Case studies
White papers
Data sheets
Brochures
Online presence
Website
Twitter
YouTube
LinkedIn
SlideShare
Blog posts
Infographics
Public relations
Article placements
Analyst engagement
Advertising
Banners
Webinars
Advertorials
Trade shows
& users’ groups
Virtual
In-person
Outreach
Identify best outreach and sales support opportunities
OutreachRefine
Messaging
Develop
Campaigns
Lead
Generation
Strategy Content
Marketing
Inbound
Marketing
12. Better Leverage Written Materials
• Case studies
• White papers
• Blog posts
• FAQs
Collateral &
Writings
• Editorial submissions
• Use for social media
posts
Article & Social
Placements • Page views
• Downloads
• Personas
• Demographic capture
Drive Inbound
Marketing
Reuse and leverage existing materials to support article placements and social media posts
– all with the goal of driving inbound marketing.
Outreach Inbound
Marketing
Refine
Messaging
Develop
Campaigns
Lead
Generation
Strategy Content
Marketing
13. Social Media Strategy
1. Create 2. Publish 3. Promote 4. Measure
Case studies,
white papers,
FAQs, etc.
Blog LinkedIn
Leverage content to
inspire blog posts,
create LinkedIn
posts, or form the
foundation for
article placements
Blog posts are a
content creation
and publishing tool.
Posts can be
independent pieces
or inspired by other
content. Posts can
be promoted on
social media or form
the basis for
LinkedIn posts.
LinkedIn is both a
publishing and
promotional tool.
LinkedIn posts can
be inspired by other
content and blog
posts.
Twitter
Facebook
Infographics and SlideShare presentations are ideal ways to create original
content or to promote other content. Infographics and SlideShare are easily
consumed and shared, while also generating website traffic.
? Others?
Use social media to
promote content
with a strong call to
action (CTA) that
drives prospects to
website.
Leverage lead tracking
and demographic capture
to measure response and
generate sales leads.
Lead
Generation
Publishing and promoting
phases must include a
strong call to action!
Outreach Inbound
Marketing
Refine
Messaging
Develop
Campaigns
Strategy Content
Marketing
14. Lead Generation
Whenever possible, outreach tactics must include a call to action
• Vital to capture prospect demographic information
• Gauge interest, qualify lead
Lead
Generation
Click
here
Get white
paper or case
study
Learn
more
Get
resources
here
Reply for
offer
Assessment,
giveaway, etc.
Set
meeting
Sales staff/
execs
Refine
Messaging
Develop
Campaigns
OutreachStrategy Content
Marketing
Inbound
Marketing
16. Experience
Engagements with some of the industry’s largest companies
EHR, revenue cycle, HIE
Enterprise companies with healthcare vertical marketing groups
+ many others
17. Selected Past & Current Clients
Accenture + AccessPt + AdminisTEP + Allscripts + Aperek + API Software + APP Design
+ Aria Marketing + Aspyra (formerly CCA) + athenahealth + Canopy Systems + Cattails
+ CareCentric + CareInsite + CareScience + CentriHealth + CertiTrek + Chart Links +
Cisco Systems’ Healthcare Division + CliniComp + Clinteligent + Corindus + Dodge
Communications + DST Health Solutions + First Consulting Group + First DataBank +
Firstsource + Gamewood + GeoAccess + GetWellNetwork + Greencastle Consulting +
Health Fidelity + Health Management Technology + Health Resource Network + Health
Systems Technologies + Healthcare Informatics + HSS + Huntzinger Management
Group + i3 Global + Imagination Publishing + InfoMedX + Ingenix + Integritas +
IntelliCare + J2 Interactive + Kinetra + KNB Communications + Kronos + Legacy
Consulting Services + MailMyStatements + McKesson + MDcohort + MediVation +
MediNomics + Mediware + MedQuist + Merge Healthcare + Missouri Health
Connection + Myla Wagner Public Relations + National Coordinator of Health
Information Technology (ONC) + Nuance/Dictaphone + Oacis + OAO Healthcare +
Optum + Perceptive Software + PeriOptimum + Pulse + QuoteMED + Quovadx +
RelayHealth + RemitDATA + Sage Software Healthcare + SCIO Health Analytics +
Software Testing Services + SONIFI Health + Spyglass Creative + SupplyTrak + Sybase’s
Healthcare Division + The TriZetto Group + Total Benchmark Solutions + Valence
Health + Wellogic + ZirMed