analysing posters

1. Movie Poster Analysis

2. • The blood on the eye makes the doll look disturbing and
makes the audience wonder what the doll is capable of
• The tagline, “Before The Conjuring there was Annabelle”
draws the audience in as there is this doll that has been around
longer than people realise and this means that the audience
will want to see the film to see what the doll is capable of
• The blacked out background gives a dark presence to the doll
and this makes the audience feel unnerving and makes them
feel isolated and as the doll is very close to the shot it makes
them feel like the doll is right in front of them
• The red writing for Annabelle suggests that the film is a
horror because the writing is in all caps and bold, as well as this
the title is in red which makes you think of blood and this
means it is easy to identify as a horror
• The writing is all in the bottom third and this means that it is
easy to read and there is little detail in the writing. All there is
in text is the tagline, title and coming soon

3. • Contains the title of the film in the bottom third
• Has the tagline above the name of the film
• Has the main setting in the background
• The title of the prequel is at the top of the
poster in red so they are aware of where the doll
is from and any links made as this is a popular
series of films
• The dark colours help identify that it is a horror
as horror films are dark and eerie and the poster
matches this will
• The tagline being “You don’t know the real
story” will catches the audience’s attention and
makes them want to watch the film to understand

4. • Chucky is seen sitting in someone’s lap and this shows the
person in a wheelchair this shows that she is disabled but
this interprets that no one is safe when Chucky is near
• The title of the film is in the middle right and this is so
chucky’s face can be seen clearly and the title is in red which
fits the themes shown in other horror films and makes the
audience immediately identify the film as a horror
• The tagline, “Chucky’s back and better than ever” is at the
bottom of the screen and suggests to the audience that he
has come back with a vengeance and is ready to seek havoc
in a better way which will be more entertaining for the
audience.
• The grey background gives a sense of mystery to the film as
the doll appears as a normal doll at first but when the
audience see the film they will be aware of the doll and what
he is like.

5. • The doll is in the foreground to show that they are the main part of the
film
• The girl is in the background as it shows the doll has more power and
suggests that the doll may have power over the doll
• The main actors names are given at the top of the poster this shows
who is acting in this film
• The tagline which reads “No soul is safe” is below the actors names this
shows that the audience can make a link that the actors in the
production are the main people in peril
• The film title is in the bottom third and is in red and this again fits the
genre of horror films and makes the genre easy to identify for the
audience
• The doll is seen holding a serrated blade this shows that there is a very
dark side to the doll and that something terrible is going to happen
• The dark background shows an evil and demonic presence to the doll
and makes the audience feel scared and wanting to watch the film