Managing, Monitoring & Implementing CRM, MarCom, Segment Marketing, Sales & Service Support, Digital Marketing, Internal & External Communication, Tele-Marketing, Database Management, Advertising, Events & Promotions to drive ROI Optimization, Awareness and enhance Product Positioning.

1.
Managing, Monitoring & Implementing CRM, MarCom, Segment Marketing, Sales & Service Support,
Digital Marketing, Internal & External Communication, Tele‐Marketing, Database Management,
Advertising, Events & Promotions to drive ROI Optimization, Awareness and enhance Product
Positioning.
ǁ Summary
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 Strategic Marketing and Communication Specialist with over 11 years of cross‐cultural experience in
Marketing Communication, Sales & Service Support, Digital Marketing and Lead Generation
 Expertise in managing development & implementation of promotion plans and handling communication for
brands including all Digital and BTL Activities
 Hands on experience in charting out marketing strategies and contributing towards enhancing business
volumes & growth
 Successfully identified New Lead Generation Avenues and contributed to growth YOY
 Expertise in Lead Generation and Piloting New Avenues/ Processes
 Appreciative of diverse cultures and viewpoints
 Possess strong Communications, Leadership and Inter‐personal skills
 Fluent in English, Hindi and Marathi. Pursuing German A1
ǁ Key Skills
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~Strategic Marketing ~Marketing Communications ~Segment Marketing
~Team Management ~CRM ~Tele Marketing
~Events and Promotions ~Channel Partner Marketing ~Vendor Management
~Search Engine Marketing ~Sales Promotion ~Lead Generation
~Database Management ~Social Media Marketing ~Dashboards and Metrics
ǁ Work Experience
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Since Jun’17 Gandhi Automations Private Limited, India as Manager‐Marketing & Sales Promotion
Role:
 Preparation and implementation of Media Plan
 Maintain Media Relations and push content pieces and interviews along with advertisements
 Create content bank on products as well as pen interviews on behalf of Directors
 Preparation and execution of Exhibition Participation Calendar
 Visit all exhibitions and represent the company at booths/ seminars
 Develop Promotional Items
 Develop and monitor Sales Promotional Schemes
 Monitor Sales Promotional Items and its distribution
 Dashboard for Sales Promotional Schemes and its effectiveness
 Website updates and maintenance, handling agency for SEO and SEA
 Email Campaign creation and execution
 Monthly, Quarterly, Half Yearly & Yearly Dashboards
 Maintain Marketing Collateral Bank
 Mentor in‐house Graphic Designer
 Recruited 3D Graphic designer and current modelling of products in progress.
POORWAL OAK
Phone: +91‐9920554692
E‐Mail: poorwaloak@yahoo.com

2.
Key Initiatives:
 Brand Promotion
 Sales Promotion
 CRM Implementation (Voluntary)
Project (Microsoft Dynamics CRM):
 Voluntary offered expertise and help in finalizing a CRM Vendor for Sales & Customer Service Module
 Lead and implemented ‘Kaizen’ before defining To‐Be for CRM
 Successfully simplified/ replaced conventional processes that added delay
 Based on Kaizen, rolled tweaked our requirement for MS CRM
 Created milestones for implantation of the project
 UAT Testing, Go Live, Training of Users, User Manuals and Monitoring of MS CRM until March 2018
Softwares Used:
 MSCRM for Sales & Service Modules
 MailChimp (Email Marketing)
 MS Office
 Corel Draw X5
Sep’15 – Feb’17 Clearpack Automation Private Limited, India as Manager‐Marketing
Role:
 Digital Marketing & Website Management via Agency
 Find New Sources of Leads and Grow Leads YOY
 Execution of Global Events & Exhibitions
 Work closely with Sales Team to achieve business goals
 Promotion of Products and Services‐ Online and Offline
 Printed Advertising and scheduling product updates
 Upgrade existing and generate new Sales Tools
 Responsible for driving ROI on Marketing Investments/ Expenses
 Maintenance of Marketing Collateral Bank on SharePoint
 Interacting with all Country Managers and implement Marketing Activities as planned
Key Initiatives:
 Revised existing contract with Digital Marketing Agency adding Incentive & Penalty clauses. Cost per
Lead (CPL) reduced by 50% within 3 Quarters
 Introduced Telemarketing
 Introduced MailChimp eMail Tool for tracking wrt Opens, Clicks and Bounces
 For Telemarketing, created a Probing Questionnaire for all Products & Consumables
 Video Editing for creating presentable videos locally via Movie Maker
 Maintaining Lead to Order Dashboard
 Revised Corporate Presentation with Videos & Corporate Brochure
 Content Generation for Marketing in collaboration with Management, Product, Sales and Application
Teams
 Photoshoot for new products at Factory
 Streamlined the Corporate Branding‐ Email Signatures, Proposals, Brochure Printing, Website,
Exhibition Branding, Visiting Cards, etc.
 Signing up with Indiamart.com as Pilot for Shrink Packaging Division to tap B Class Customers and
Dealers
Softwares Used:
 MailChimp (Email Marketing)
 Coreldraw (Graphic Designing Tool)
 Windows Movie Maker (Video Editing Tool)
 MS Office

3.
Jan’10 – Sep’15 Mettler‐Toledo India Private Limited, Mumbai as Assistant Manager‐Marketing
Role:
 Develop and implement Marketing Plan along with stakeholders
 Update website with upcoming local events information (Adobe CQ 5)
 Co‐ordinate with Global SBU & Divisional Team for Marketing updates and feedback
 Liaison with internal Database and Tele Marketing Team for seamless process flow
 Execute all activities as per Marketing Plan
 Review Search Engine keywords periodically with the help of Business and Market Managers
 Support Sales Team for organizing Seminars/ Webinars/ Tradeshows
Key Initiatives:
 Sales Territory Optimization recommendations based on Regiograph Planning Software
 Implementation Team member for SAP CRM 7.0 (To‐be, As‐is, Development, Testing, Go Live, Support)
 Developed SOPs for marketing processes post Kaizen
 Involved with Service Team on the project of Service Sales at Point of Sales
 Created eMail campaigns via eCmessenger (Terradata) and Exact Target (Salesforce) eMail tool
 Performed eMail Campaign A/B testing periodically for behavioral analysis
 Training Tele follow‐up team and sharing of eMail Campaign results wrt Opens, Clicks, Conversions
 Managed 3rd Party eMail marketing‐ search, negotiation and finalization with the vendors
 Promoted high value content such as whitepapers, videos and webinars via social media
 Co‐ordinated with Business Heads/ Product Managers to support on unplanned initiatives
Project (Sales Territory Optimization):
 Trained under Global Sales & Marketing Team, Switzerland on the Regiograph Software
 Map‐based Analysis Tool to visually analyze any data
 Mapped 3 Years Sales, Potential, Leads, Sales Teams, A‐B‐C Customers on India map
 Recommended Optimization as per findings to the Sales Team
 Also used the software to calculate Marketing Data for better penetration vis‐à‐vis potential
Project (SAP CRM):
 Selected as a team member within Marketing Team for SAP CRM Implementation (Sales & Marketing)
 Involved in Kaizen to simplify the current marketing processes and to to implement conclusion in To‐be
process of SAP CRM
 Involved in multiple testing scenarios and documentation at UAT Server
 Created User Manuals for training the team
 Trained the internal team members for SAP CRM before Go Live
 Support team member for 6 months for any CRM Queries
Softwares Used:
 eCmessenger‐ eCircle/Terradata (Email Marketing)
 Exact Target‐ Salesforce (Email Marketing)
 SAP CRM 7.0 (Database and Lead Management)
 MS Visio (Process Flow Charts & Telemarketing Scripts)
 Coreldraw (Graphic Designing Tool)
 Regiograph (GFK Geomapping Tool)
 Adobe CQ5 (Content Management System for updating Website Content)
 MS Office
Jul’06 – Aug’09 TSA Promotions & Events Private Limited, Mumbai as Executive‐Events
Role:
 Managed South India Region and partial support to other regions as required
 Conducted feasibility study and confirmed to Design and Business Development Teams
 Maintained quality and safety while installation of Stage, Sound, AV & Lights
 Communicated and coordinated between team members, clients and vendors

4.
Key Initiatives:
 Created local vendors and tie‐ups for local events in South India thereby reducing costs and
dependency on few vendors
 Managed Operations and Client Servicing for a brief time at Bangalore branch
 Penetrated into new accounts at Bangalore
 Successful execution of events/ activities for South India Region
Softwares Used:
 Coreldraw (Graphic Designing Tool)
 MS Office
ǁ Other Projects: www.easybuyhealth.com
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 3 Month Project with a Healthcare Start‐up
 Marketing activities:
o Website: Content and Images
o Presentations: Sales, Partners and Investors
o Branding: Visiting Cards, Inside Office Branding, Envelopes, Letter heads, Advertisements, Posters,
Tent Cards, Tent Cards, Mugs, T‐shirts, etc.
 International Women’s Day Campaign execution at Mumbai, New Delhi and Kolkata
 Tie‐up with SRL and Diagno Labs as Partners for the activity
 International Women’s Promotion of Women’s Day Wellness Offer via eMail Campaign and Corporate
House
ǁ Education
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 Pursuing German A1 from Cambridge Institute
 Pursuing Social Media Course from IT University
 Advanced Online Advertising Program from NIIT Imperia in 2013
 M.A. (Journalism and Mass Communication) from Sikkim Manipal University in 2012
 PGDEM (Event Management) from National Institute of Event Management, Mumbai in 2006
 BHS (Hospitality Science‐ Hotel Management) from Saptagiri College of Hotel Management, Mangalore
in 2005
ǁ Professional Association
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 Attended a workshop on Advanced Search Engine Optimization conducted by Princeton Academy
ǁ Personal Details
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Date of Birth: 3rd October 1984
Languages Known: English, Marathi, Hindi and German A1
Address: Flat No. 002 A, Jaya Park CHS, Near ISKON Temple, Opposite Royal College, Mira Road (E),
Thane (Dist.)‐401107, Maharashtra
Passport No.: K1629649