Resonating with your target audience is key in advertising.

1. Speak
To Your
Audience

2. A good advertising campaign Needs To Reach Your Audience

3. A good advertising campaign Needs To Reach Your Audience
But What Good Is ReachInG youR audIence If….

4. A good advertising campaign Needs To Reach Your Audience
But What Good Is ReachInG youR audIence If….
It Doesn't Resonate with them

5. A good advertising campaign Needs To Reach Your Audience
But What Good Is ReachInG youR audIence If….
It Doesn't Resonate with them
Deliver the right Message

6. a study fRom….

7. a study fRom….

8. a study fRom….
Shows that Great ads score well on 3 dimensions

9. a study fRom….
Shows that Great ads score well on 3 dimensions
Attention

10. a study fRom….
Shows that Great ads score well on 3 dimensions
Attention
Conversion to long-term memory

11. a study fRom….
Shows that Great ads score well on 3 dimensions
Attention
Conversion to long-term memory
Emotional Engagement

12. Surveyed 30,000 people

13. Surveyed 30,000 people
To show marketers how to stand out

14. Surveyed 30,000 people
To show marketers how to stand out
Results shoWed….

15. In North America

16. In North America
The Ads that resonate the most are:

17. In North America
The Ads that resonate the most are:
Humorous

18. In North America
The Ads that resonate the most are:
Humorous
Value Oriented

19. In North America
The Ads that resonate the most are:
Humorous
Value Oriented
Real Life Situations

20. In North America
The Ads that resonate the Least are:

21. In North America
The Ads that resonate the Least are:
Athletes

22. In North America
The Ads that resonate the Least are:
Athletes
Cars

23. In North America
The Ads that resonate the Least are:
Athletes
Cars
Celebrities

24. Understanding what appeals to your Audience

25. Understanding what appeals to your Audience
Cannot be Overestimated

26. Understanding what appeals to your Audience
Cannot be Overestimated
Regardless of the Delivery format