Read the PPT that explains how influencers can help you to better engage your target audience. Influencers can help you build brand trust and reach your target audience in an effective way.

1. How to Establish Trust With Your
Influencer Audience

2. Introduction
Marketing campaigns that are not built on trust between
consumers and brands are doomed to fail. When activating
influencers to spread your message, it’s important to rely on
that trust. Here are five ways to build and establish trust
with your audience through using influencer endorsements.

3. Know your audience
Going into the campaign, know who you are trying to target.
Is there a specific state or region you’d like to access? What
age and gender is your idea audience? What are they going
to be interested in? By establishing your audience you will
be able to effectively tailor your message to appeal to them.

4. Influencer marketing strategies work best with content that provides value to
the target consumer.
Instead of telling your customers about how great your product/service is, focus
on creating a lasting connection with the consumer. To do this, provide
consumers with content that will engage them.
Be engaging

5. There’s a reason sharing emotion is powerful, simply because it’s science.
Create content that will cause your audience to laugh, cry, ponder, or learn
something new. This will keep your audience interested and engaged with your
influencer as well as strengthen your relationship with them.
Share emotions and stories

6. Engage your audience by asking
them to interact
Invite your audience to engage and interact with your
influencer and your brand via social media. This will not
only further engage consumers and build authentic and
trusting relationships but also help increase the exposure of
your campaign.

7. Start by asking yourself who is already talking about your
product/brand? Who already loves your industry? Work
with fitness enthusiasts who genuinely love what you are
doing to produce authentic endorsements. Strive for
authenticity at all cost.
Be authentic

8. Getting ready for your first "authentic"
influencer marketing campaign?
Get in touch with us now!
Final Word

9. Created By
www.influglue.com