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Why Should You Use Psychology to Boost Your Web & Social Media Marketing?

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Why Should You Use Psychology to Boost Your Web & Social Media Marketing?

  1. 1. SEDA GENÇ – Marketing Psychologist WHY SHOULD YOU USE PSYCHOLOGY TO BOOST YOUR WEB & SOCIAL MEDIA MARKETING?
  2. 2. WHAT’S MARKETING PSYCHOLOGY?
  3. 3. WHAT’S PSYCHOLOGY?
  4. 4. Marketing is a customer-centred discipline WHEN IT COMES TO MARKETING… For better marketing you need to understand your customers
  5. 5. MARKETING PSYCHOLOGY
  6. 6. WHY IS SO IMPORTANT TO UNDERSTAND PSYCHOLOGY FOR WEB & SOCIAL MEDIA?
  7. 7. Emotions make a more lasting imprint than rational thoughts. Emotions are processed 5 times faster than conscious thoughts.
  8. 8. SO KEEP THIS IN MIND WHEN IT COMES TO YOUR MARKETING: PEOPLE DON’T BUY YOUR PRODUCTS OR SERVICES THEY BUY YOUR BELIEFS.
  9. 9. ASK YOUR WHY…
  10. 10. People buy pathways to wants or a secret door to their heart's desires. It’s not about a costume, it’s about becoming a superhero.
  11. 11. SO, MAKE YOUR CUSTOMERS FEEL SPECIAL
  12. 12. WE LOVE IMAGES!
  13. 13. 79% of people scan online content rather than reading it word by word.
  14. 14. IS YOUR WEBSITE REALLY EFFECTIVE? LOOK FROM YOUR CUSTOMERS’ EYES..
  15. 15. THE SCIENCE OF ONLINE PERSUASION
  16. 16. YOU THINK LIKE YOUR CUSTOMERS? THINK AGAIN.
  17. 17. sedagenc.com – neuro-mar.com seda@neuro-mar.com +90 212 367 92 17 CONTACT / marketingpsychologist / sitasg / sedagenc

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