People aren't what they seem. Using Market Research can help you figure out what really makes them tick.
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People aren't what they seem. Using Market Research can help you figure out what really makes them tick. Presented to the Hampton Roads Chapter of the American Marketing Association (www.HRAMA.org) by Frank C. Martin, III, CEO of Martin Research, Inc. and www.MartinFocus.com, November 2007
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Editor's Notes
- A man doing market research knocked on a door and was greeted by a young woman with three small children running around at her feet. He says, "I'm doing some research for Vaseline. Have you ever used the product?" She says, "Yes. My husband and I use it all the time." "And if you don't mind me asking, what do you use it for?" "We use it for sex." The researcher was a little taken back. "Usually people lie to me and say that they use it on a child's bicycle chain or to help with a gate hinge. But, in fact, I know that most people do use it for sex. I admire you for your honesty. Since you've been frank so far, can you tell me exactly how you use it for sex?" The woman says, "I don't mind telling you at all. My husband and I put it on the door knob and it keeps the kids out."