Millions of followers and slick brand campaigns are not the only measures of success on social media. Lots of small businesses are making a mark with some smart thinking.

1. Create A Winning Social Media Strategy
For Your Small Hotel

2. Always Begin With A Plan
Create A Winning Social Media Strategy For Your Small Hotel
Set goals and objectives that are measurable and matter. Then
conduct competitor research – who’s saying what and how many
people are ‘listening’ or engaging. Next, do an audit of your
existing social channels (if you have them).

3. Don’t Try To Be Everything To Everybody
Create A Winning Social Media Strategy For Your Small Hotel
It is hard enough for the big guns with agencies to be active and
effective across all social media channels. The secret to success
is focusing on platforms you are most likely to find your target
audience. For example, an Instagram audience is far younger than
a Facebook audience.

4. Who Are You Trying To Connect With?
Create A Winning Social Media Strategy For Your Small Hotel
Who is your target audience? What do they like? Where are they?
Dig deep into the data of your booking or front desk platform to
find out more about your guests. A friendly chat with your guests
could get you more information than machines sometimes.

5. Connect With Your Audience
Create A Winning Social Media Strategy For Your Small Hotel
You know them and you’ve probably found them on social
platforms via groups or paid ads. Now what? Connect. Build
relationships – make it personal with gestures such as thank you
messages to loyal guests or for those who leave reviews.

6. Be Authentic And Compelling
Create A Winning Social Media Strategy For Your Small Hotel
What’s your story? How is it different from the hotel across the
street? Rich storytelling supported by powerful visuals or videos
are a great way to get the attention of your audience and ramp up
engagement.

7. Quality Matters, Not Quantity
Create A Winning Social Media Strategy For Your Small Hotel
The idea is not to have thousands of followers. You must aim to
build a pool of quality audience who engage with your content
regularly. To do this, pitch and sell isn’t always the best approach.
This is a social platform and the need to be human is important.

8. Invest In The Right Tools
Create A Winning Social Media Strategy For Your Small Hotel
Hootsuite, Buffer or similar apps are great to schedule posts
across multiple platforms and listen to what your competitors or
followers are saying. Look at designing tools such as Canva to
make your posts stand out. BuzzSumo or Pocket are good
content curation tools.

9. Be Responsive
Create A Winning Social Media Strategy For Your Small Hotel
If someone messages you or comments on your post, respond as
soon as possible. Be aware of conversations your key audience is
having so you can tailor your communications around it.

10. Track And Refine
Create A Winning Social Media Strategy For Your Small Hotel
Social media strategy, like all things digital, is constantly evolving.
Track your performance against the goals you set at the start.
Have regular checks to see how you are faring and refine your
strategy as needed to improve performance.

11. BLOG.STAAH.COM
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