The document discusses the prevalence of mobile phone and internet usage among U.S. adults, highlighting that 85% own cell phones and 31% use them for health information. It also notes that organizations, particularly in the HIV sector, leverage new media for various purposes including information dissemination and client engagement. Additionally, 66% of internet users are on social networking sites, with many seeking health-related connections online.

1. The Mobile, Social Present
(and what it means for the future)
@SusannahFox
@PewInternet
PewInternet.org

2. Mobile
• 85% of U.S. adults own a cell phone (half own
smartphones)
• 31% of cell phone owners look up health info on their
phones (esp. true among Latinos and African Americans)
• 1 in 5 smartphone owners has a health app
• Most popular health app categories:
– Exercise/fitness
– Diet/food
– Weight
– Watch out for outliers, though
Pew Internet/California HealthCare Foundation survey @SusannahFox 2

3. Pew Internet surveys @SusannahFox 3

4. Social
• 85% of U.S. adults use the internet
• 66% of internet users say they use a social
networking site like Facebook or LinkedIn
• Search is still the starting point for 8 in 10 internet
users looking for health information
• 1 in 5 internet users have gone online to find
someone who shares their health concerns (1 in 4 of
those who live with a chronic condition)
Pew Internet/California HealthCare Foundation survey @SusannahFox 4

5. How HIV organizations use new media:
• 87% to provide information
• 85% to promote their own organization
• 79% to encourage behavior change
• 71% to engage with clients
- National Minority AIDS Council 2012 survey
@SusannahFox 5

6. THANK YOU!
Susannah Fox
Pew Internet & American Life Project
http://pewinternet.org
sfox@pewinternet.org
@SusannahFox
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