2. LinkedIn
• Social network
• Use to manage career
• Make and keep business connection
• Build your professional reputation
3. Marketing Tactics
• Customize your URL with your name
• Include your business email address
• Include your photo
• Add your official biography
4. Optimize
• Set up a products and/or services tables
• Keep status update
• Add a LinkedIn share button in the website
• Encourage employees to follow your page
5. LinkedIn Groups
• Set up and join groups
• Gather information
• Engage relations
• Post jobs and events
• Post and answer questions
6. Measure
• Check out your LinkedIn page analytics: number
of visits, people who visit your page, page
views, members following your page, clicks on
the tables and types of people who visit your
page
• See groups analytics
