The webinar 'How to Master LinkedIn for Your Business' covers strategies for utilizing LinkedIn company pages to enhance online presence, engage audiences, and drive traffic. Key topics include content strategy, imagery, compelling updates, and leveraging groups for discussions. The session emphasizes the importance of measuring success and growing an initial following through various marketing tactics.

1. WELCOME!
The How to Master LinkedIn for Your
Business, Webinar will be starting shortly.

2. HOW TO MASTER LINKEDIN
FOR YOUR BUSINESS
Ratu Lewis – Managing Director
Gemma Drake – Digital Marketing Officer

3. TODAY
LinkedIn
Company Pages
The Content
Management
Measurement

4. What is LinkedIn?

5. 1 in 5 minutes spent online is spent on
social activities.

6. LinkedIn Australia has seen an increase
of 46.3% in members since January 2011.

7. LinkedIn reached 200 million users
In January 2013.

8. Benefits
1. Grow reach
2. Increase company engagement
3. Drive website traffic
4. Generate Leads

9. Company Page
Add a Company
Add relevant images
Post status updates
Feature relevant
groups

10. ‘With effective imagery, rich content, compelling
status updates, the companies and organisations
have leveraged the power of company pages to
showcase their brand and engage with their
target audience’ – LinkedIn Blog

11. Content Creation
Plan your content strategy by understanding
your customers needs

12. Effective imagery
Showcase your
business
Grab attention
Reflect your brand
values

13. Compelling status updates
Make users stop and think
Go big – ‘we speak a lot about Networked
Society’
Call to action

14. Rich Content
Share blogs

15. Rich Content
Share eBooks & whitepapers

16. Rich Content
Webinars & event invitations

17. Rich Content
Create or join interesting discussions

18. Discussions
Join groups to contribute to discussions
Offer valuable information
Direct users to your website, offer them further information

19. Groups

20. Managing your company page
•Insights
•Measure your
success

21. The next step
• Grow your initial following
– Invite family, friends and co-workers
– Update all your marketing materials with your
LinkedIn address
– Have links on your websites main pages
– Run an email marketing campaign
– Invite industry thought leaders

22. Questions

23. THANK YOU