2. ADM Bootcamp – Business
Networking
Social Media activities
• Awareness Building
• Inventory Services
• Policy Creation
• Training
• Monitoring
Mic Adam
• Market research
3. Agenda
• Introduction
• Optimizing YOUR personal profile
• Privacy Settings
• Company profiles revisited
• Groups basics
• Social Selling (Tim Nagels)
• 12 tips and tricks
4.
5. Why use it for your business?
Personal Groups Companies
Community building Present company
Networking Conversations Present products
Profiling Sharing content Status update for
Lead Generation Branding followers
Becoming an Building See staff changes
Expert relationships Employer
Job search Create influence branding
7. LinkedIn
Terms of Service
• Comply with laws
• Only create profile for natural person
• Creating multiple profiles is not allowed
• Place information in correct fields
• Spam not allowed
• Only invite people you know
• Use real headshot or no picture
• Do not create MLM network
• Do not claim affilitation with LinkedIn
9. How to get rid of multiple accounts?
Step 1 - Find your other account(s)
Step 2 - Sign in to the account you want to close.
If you can't remember your password, click
the Forgot Password? link.
Step 3 - IMPORTANT: Make sure you're signed
in to the account you want to close and
then close your account.
10. How to close multiple accounts?
• If you have problems signing in to your
duplicate account, contact us with the
following information:
• The URL for the profile you want to remove (e.g.
http://www.linkedin.com/abc123).
• The email address(es) associated with that
account.
• Your name as it appears on LinkedIn, and any
alternate names you may have used.
• If you want to merge your accounts into one,
we may be able to help you transfer all your
connections.
11. Optimizing your personal Profile
• Have a good picture • Add your Twitter Account
• Have a great headline • Change your vanity URL
• Mention your company • Add a summary
• Link your profile to the • Add experiences
company
• Add Skills
• Update your Status
• Add Education
• Add your website(s)
• Join Groups (visibly)
• Personalize your
• Add Applications
website(s)
• Get Recommendations
15. What can they be used for?
In -> Out
• Create visibility
• Allow people to link with their company on LI
• Provide company status updates
Our -> In
• Follow companies
• New people
• Promotion of people
• Departures
• Status updates
22. Twitter Speak – Part 1
• Twitter Handle – User name
• To Follow - See updates from others
• Followers – Other people seeing your updates
• Follow Back – To follow a followers
• Lists – People you follow
• Twitter Stream – List of a person’s updates
• Tweetup – face-to-face meeting setup thru Twitter
• Twunch – Twitter Lunch (See VincentVQ)
23. Twitter Speak – Part 2
• Tweet – Twitter post
• Direct Message – SMS-like
• Promoted Tweet – Paid tweet
• Retweet – Forward a tweet
• Mentions - @twittername
• Hashtag – Tagging system to aggregate
content around one topic
• Trending topic – Popular topic
• Follow Friday (#FF) – recommended people
24. Why Use Twitter?
1. Develop and promote your brand
2. Build your network
3. Interact with your customer base
4. Track what people are saying about your company and brand
5. Create buzz around upcoming events, news, product launches
6. Recruitment
7. Promote other content you‘ve created, including webinars, blog
posts or podcasts
8. Develop direct relationships with bloggers and journalists
9. Generate sales leads for your business
25. Practical Session
DO EXPLANATION
1. Create an Account
2. Send your first tweet
3. Twitter Wall Explained
4. Update your profile
5. Searching in Twitter
6. People and Lists
7. Twitter actions
8. Customer Service
9. Connecting Accounts
10. What to tweet & the Perfect Tweet
26. Social Media activities
• Awareness Building
• Inventory Services
• Policy Creation
• Training
• Monitoring
Mic Adam
• Market research
36. Why Groups?
• Create closed/secret community
• Discussion forum
• Personal approach
• Group chat
• Better focussed content
• Ability to hide group from the outside world
43. +32 3 543 73 23
info@adm.be
@admteam (#admbe)
ADM: Where business and ICT meet
www.youtube.com/user/ADMVideoChannel
www.slideshare.net/ADM-Slideshare
www.adm.be
Editor's Notes
WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
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