For Personal Brand Buildingwww.nicsa.org
Why LinkedIn?• The largest professional network on the Internet with  more than 135 million members in over 200 countries ...
www.nicsa.org
How to Optimize Your LinkedIn                PresenceOptimize Your ProfileOptimize Your EngagementBe Compliant!www.nicsa.org
Optimize Your LinkedIn Profile•   Complete Your Profile!•   Use your full name and a good picture•   Create a compelling &...
Optimize Your LinkedIn Profile• Add robust Summary & Specialties• Get Recommendations• Use strategic keywords for all of t...
Optimize Your LinkedIn Profile                  Sub-optimal        → No picture! → Weak headline!      → No custom urls or...
Optimize Your LinkedIn Profile                 Optimalwww.nicsa.org
Optimize Your LinkedIn Profile• Create a customized profile url• Customize your website links• Link your Twitter accountww...
Optimize Your LinkedIn Profile                            Custom web link                           Twitter link          ...
Optimize Your LinkedIn Profile                Manage your Twitter Settingswww.nicsa.org
Optimize Your Engagement on                  LinkedIn• Define your business objectives• Use LinkedIn to build relationship...
Optimize Your Engagement on                  LinkedIn                Connect with people!www.nicsa.org
Optimize Your Engagement on                  LinkedIn                   LinkedIn tools •   Company Pages •   Advanced Sear...
Optimize Your Engagement:                 Company Pages•   Create a Company Page•   Turn on company status updates to post...
Optimize Your Engagement:                Company Pageswww.nicsa.org
Optimize Your Engagement:                Using Advanced Search• Design searches to meet your objectives!• Search by:      ...
Optimize Your Engagement:                Using Advanced Searchwww.nicsa.org
Optimize Your Engagement:                Using Advanced Search                      Next steps• Save searches• Organize ta...
Optimize Your Engagement:                Saving Searcheswww.nicsa.org
Optimize Your Engagement:                Saving Searcheswww.nicsa.org
Optimize Your Engagement:                      Profile Organizer                [Not available on free accounts]www.nicsa....
Optimize Your Engagement:                Profile Organizer                               Profile Organizer                ...
Optimize Your Engagement:                LinkedIn Groups•   Discover important discussions•   Take part in shaping them•  ...
Optimize Your Engagement:                LinkedIn Groupswww.nicsa.org
Optimize Your Engagement:                LinkedIn Answers• Engage by asking or answering questions• Send a LinkedIn Answer...
Optimize Your Engagement:                LinkedIn Answerswww.nicsa.org
Optimize Your Engagement:                LinkedIn Answerswww.nicsa.org
Optimize Your Engagement:                LinkedIn Answerswww.nicsa.org
Engage                AddConnections•   Advanced Search•   Company Pages•   Linkedin Groups•   Advanced Search•   LinkedIn...
Engage                 Contact targets•   Get introduced by a shared connection•   Connect with people from groups•   Send...
Engage          The General Theory of Social Media•   Markets are conversations, not billboards!•   Listen first•   Ask an...
www.nicsa.org
David Vyorst                      www.relaystationmedia.com                http://www.linkedin.com/in/davidvyorstwww.nicsa...
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  • Networking & relationship building;Establishing thought leadership;Generating leads;Listing jobs; andFinding jobs. It’s where business conversations are happening online!
  • LinkedIn Means Business!!
  • We’re going to discuss optimizing your presence on linkedin by optimizing your profile and then optimizing how you interact with people on linkedin
  • Ask people for recommendations, write a draft using keywords and be sure you know what you want to be recommended for.
  • Recommendations are huge. Personal referrals have a lot of credibility. Ask people for recommendations, write a draft using keywords and be sure you know what you want to be recommended for.
  • What do you want to accomplishAnd who are the people you want to connect with
  • Once we know what we want to do we can tailor our tactics to do it!
  • Company pages are a great way to both increase your company’s visibility and to find target connections 1. If you’re an administrator, visit your Company Page on LinkedIn (e.g. forHubSpot).2. Under “Admin Tools” on the right, click “Edit”.3. Under Company Page Admins, check “Designated Users Only” (Note: you musthave this box checked in order to enable company status updates. If the “Allemployees with a valid email registered to the company domain” box ischecked, the status update box will not appear.)
  • And this screen shot is cut off at the bottom. All of the grayed out fields are available to business accounts
  • And this screen shot is cut off at the bottom. All of the grayed out fields are available to business accounts
  • And this screen shot is cut off at the bottom. All of the grayed out fields are available to business accounts
  • And this screen shot is cut off at the bottom. All of the grayed out fields are available to business accounts
  • And this screen shot is cut off at the bottom. All of the grayed out fields are available to business accounts
  • And this screen shot is cut off at the bottom. All of the grayed out fields are available to business accounts
  • Quickly discover the most popular discussions in your professional groupsHave an active part in determining the top discussions by liking and commentingSee both member-generated discussions and news in one settingGage discussions by seeing who liked a discussion and how many people commented
  • And this screen shot is cut off at the bottom. All of the grayed out fields are available to business accounts
  • And this screen shot is cut off at the bottom. All of the grayed out fields are available to business accounts
  • Not only do I have a really good answer to my question, but I’ve made contact with valuable tech connections!
  • And this screen shot is cut off at the bottom. All of the grayed out fields are available to business accounts
  • And this screen shot is cut off at the bottom. All of the grayed out fields are available to business accountsDon’t sound spammy, ever!
  • And this screen shot is cut off at the bottom. All of the grayed out fields are available to business accounts
  • Reply, reply, replyAnswer questionsAsk questions
  • Nicsa webinar linkedin slides

    1. 1. For Personal Brand Buildingwww.nicsa.org
    2. 2. Why LinkedIn?• The largest professional network on the Internet with more than 135 million members in over 200 countries and territories.• Executives from all 2011 Fortune 500 companies are members; its corporate hiring solutions are used by 75 of the Fortune 100 companies.• More than 2 million companies have LinkedIn Company Pages.www.nicsa.org
    3. 3. www.nicsa.org
    4. 4. How to Optimize Your LinkedIn PresenceOptimize Your ProfileOptimize Your EngagementBe Compliant!www.nicsa.org
    5. 5. Optimize Your LinkedIn Profile• Complete Your Profile!• Use your full name and a good picture• Create a compelling & descriptive headline• Add work history with robust job descriptionswww.nicsa.org
    6. 6. Optimize Your LinkedIn Profile• Add robust Summary & Specialties• Get Recommendations• Use strategic keywords for all of the above – You want to show up in searches!• Add connections – import your contactswww.nicsa.org
    7. 7. Optimize Your LinkedIn Profile Sub-optimal → No picture! → Weak headline! → No custom urls or recommendations!www.nicsa.org
    8. 8. Optimize Your LinkedIn Profile Optimalwww.nicsa.org
    9. 9. Optimize Your LinkedIn Profile• Create a customized profile url• Customize your website links• Link your Twitter accountwww.nicsa.org
    10. 10. Optimize Your LinkedIn Profile Custom web link Twitter link Custom LinkedIn URLwww.nicsa.org
    11. 11. Optimize Your LinkedIn Profile Manage your Twitter Settingswww.nicsa.org
    12. 12. Optimize Your Engagement on LinkedIn• Define your business objectives• Use LinkedIn to build relationshipswww.nicsa.org
    13. 13. Optimize Your Engagement on LinkedIn Connect with people!www.nicsa.org
    14. 14. Optimize Your Engagement on LinkedIn LinkedIn tools • Company Pages • Advanced Search • Profile Organizer • LinkedIn Groups • LinkedIn Answerswww.nicsa.org
    15. 15. Optimize Your Engagement: Company Pages• Create a Company Page• Turn on company status updates to post updates• Post job openings• Include products and/or serviceswww.nicsa.org
    16. 16. Optimize Your Engagement: Company Pageswww.nicsa.org
    17. 17. Optimize Your Engagement: Using Advanced Search• Design searches to meet your objectives!• Search by: → Sector → Company → Geography → Keywords• Consider investing in a business account to get more advanced search featureswww.nicsa.org
    18. 18. Optimize Your Engagement: Using Advanced Searchwww.nicsa.org
    19. 19. Optimize Your Engagement: Using Advanced Search Next steps• Save searches• Organize targets with the Profile Organizer• Connect and make contact!www.nicsa.org
    20. 20. Optimize Your Engagement: Saving Searcheswww.nicsa.org
    21. 21. Optimize Your Engagement: Saving Searcheswww.nicsa.org
    22. 22. Optimize Your Engagement: Profile Organizer [Not available on free accounts]www.nicsa.org
    23. 23. Optimize Your Engagement: Profile Organizer Profile Organizer Folderswww.nicsa.org
    24. 24. Optimize Your Engagement: LinkedIn Groups• Discover important discussions• Take part in shaping them• See both discussions and news• Gauge discussions• Make connections!www.nicsa.org
    25. 25. Optimize Your Engagement: LinkedIn Groupswww.nicsa.org
    26. 26. Optimize Your Engagement: LinkedIn Answers• Engage by asking or answering questions• Send a LinkedIn Answers question to up to 200 connections!• Geo-target!www.nicsa.org
    27. 27. Optimize Your Engagement: LinkedIn Answerswww.nicsa.org
    28. 28. Optimize Your Engagement: LinkedIn Answerswww.nicsa.org
    29. 29. Optimize Your Engagement: LinkedIn Answerswww.nicsa.org
    30. 30. Engage AddConnections• Advanced Search• Company Pages• Linkedin Groups• Advanced Search• LinkedIn Answerswww.nicsa.org
    31. 31. Engage Contact targets• Get introduced by a shared connection• Connect with people from groups• Send a personalized message• Show interest in what they dowww.nicsa.org
    32. 32. Engage The General Theory of Social Media• Markets are conversations, not billboards!• Listen first• Ask and answer questions• Never sound spammy!www.nicsa.org
    33. 33. www.nicsa.org
    34. 34. David Vyorst www.relaystationmedia.com http://www.linkedin.com/in/davidvyorstwww.nicsa.org

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