2. • LinkedIn is a social network aimed toward professionals
• 35% of users access LinkedIn every day
• 39% of users pay to use LinkedIn via premium accounts
• Over 25 million profiles are viewed on LinkedIn daily
• 1 out of 3 professionals on the planet has a LinkedIn profile
• 41% access LinkedIn from their mobile device
• Usually seen as an online version of your resume, but
it’s actually so much more than that
• LinkedIn can help you grow your business, expand your
knowledge, and promote your best work!

3. LinkedIn can:
• Increase visibility
• Create outlets to gain new leads
• Connect you with vendors, future partners, and clients
• Build trust in brand
• Establish leadership in the industry
• Allow for you and your company to demonstrate
expertise, knowledge, quality of service, etc.

4. Your LinkedIn Page is So Much More than a Resume!

5. The Photo
• Choose something professional
• For a company profile, choose your logo or a photo of your team
The Summary
• Make it explain why someone would want to do business with you
• Your elevator pitch
• Read it out loud - would you stop and take a closer look?
Experience & Skills
• Explain what you've done as well as what you CAN do
Interests, Groups & Associations
• Showcase where you're active
Recommendations
• You need them
• Testimonials to your service, expertise, and skill can build trust.

6. • A lot like Yahoo! Answers, only with more targeted categories
• Get a feel for the industry atmosphere on LinkedIn and how you might fit in
• Also use it to gain insight for marketing efforts
• Share useful articles, published by you or a partner company
• A great way to network with other vendors in the industry
• Show others that you have an edge over the competition

7. Asking to connect is like sharing a business card.

8. Building your network from the beginning:
1. Start out by connecting with people you know
2. Search feature
3. Let LinkedIn scan your email address book and select
who you want to connect with

9. • Seek out current employees, clients, friends, and professional connections
• Introduce contacts to one another
• Suggest an expert in the industry
• Answer questions in relevant groups or forums or in the answer feature
• Notify your contacts on interesting events happening in your company
• Recommend employees, partners, or vendors
• React on the successes of your contacts
• Start and have conversations with those in your industry, including
prospects and leads!

10. • Develop your network by asking for introductions
• Join groups and communities
• Use LinkedIn's Questions & Answers feature
• Use your LinkedIn URL in your email signature
• Link to your LinkedIn profile on your site
• Link to your LinkedIn profile on your Facebook or Twitter

11. 1. Lead Generation
• Used LinkedIn Questions & Answers to find and respond to targets
• Participate in industry-related groups where your leads may be
• Reach out to leads by providing assistance
• Include appropriate contact information in your profile
1. Gaining Testimonials
• Ask for recommendations from your existing network
• Respond in kind

12. The secret of LinkedIn….
…the more you give, the more you get!