1. OBJECTIVE
EXPERIENCE
10/2011 to Current
09/2009 to 10/2011
01/2007 to 09/2009
VAMOS
, Scottsdale, Arizona 85260 | H: 480.221.8106 | pvamos7@gmail.com
Group Fitness, Yoga & Pilates Director
DMB Clubs － Scottsdale, AZ
Oversee more than 160 weekly classes and 80 employees at the Gainey
Village Health Club and Spa.
Responsible for managing a $500k plus annual budget.
Launched successful Village Hot Yoga Studio - included hiring and
training 20 teachers, growing the schedule of classes to over 30 per week,
and building class sizes to current average of 15 students.
Assisted in direction, planning and opening for second studio at DC
Ranch location in 2013.
Increased Pilates revenue over 20% each year to current $235k level.
Built an outstanding team of over 80 instructors, including more than 50%
new employees.
Provide all aspects of HR management for the team, including
hiring/firing, communication, training, and professional development.
Designed and implemented a creative "Featured Instructor" program to
showcase staff and classes.
Manage a monthly ever-changing schedule that has grown to include
25% more classes over the past three years.
Represent the Village in weekly TV news fitness feature with local ABC
affiliate.
Create, prep and manage all aspects of program each week, including
story ideas, staff selection and personal representation.
Take the lead role in best practice peer communication.
Select meetings, plan agenda, and foster better communications.
Lead the charge for more effective and efficient member
communication through available social media channels such as
web/app updates and online registration.
Operations Manager/Lead Guide
Arizona Outback Adventures － Scottsdale, AZ
Coordinated adventure travel company's operations and managed
events for largest and most significant clients.
Brought company into compliance with Department of Transportation
regulations for motor carriers.
Created and implemented strategy for scheduling, maintenance, DOT
compliance, and safety.
Developed and instituted procedures for ongoing inspections, training,
documentation and disciplinary policy.
Wrote and edited marketing proposals used in targeting new business,
resulting in significant sales.
Developed strategic plan for recruiting, training and developing new
guides.
Trained new guides on policies, procedures, and guest relations.
Revamped and streamlined menus and shopping program resulting in
increased guest satisfaction and 25% cost savings.
Oversaw all aspects of rental fleet of over 200 bicycles.
Increased average daily rental income by 30%.
Developed and implemented sponsorship of emergency medical training
certification program ensuring inaugural program will sell out and result in
a profit.
Sales & Marketing Executive
Marriott International, Inc － Scottsdale, AZ
Marketed and sold Canyon Villa ownerships for the exclusive JW
Marriott at Desert Ridge, the Valley's largest resort.
Cultivated solid relationships in an extremely short sales cycle, resulting
PATRICIA A
8968 East Davenport Drive
To contribute my skills as an experienced manager in a marketing or sales role.

2. 01/1999
04/1997
03/1996
02/1988
1993
1988
in a $30k+ average sale.
Recognized for achieving highest sales volume per guest.
Current Certified Yoga Instructor
DMB Clubs － Scottsdale, AZ
Senior level teacher at the Valley's most exclusive yoga studios and
clubs - including DMB Clubs, The Phoenician Resort, and At One Yoga.
Provide professional instruction on vinyasa yoga to students of all ages
and abilities.
Encourage overall mind/body/spirit connection promoting better
physical, mental and spiritual health.
Focus on offering a positive experience in order to build committed
student population, resulting in significant increases in class sizes and
offerings.
Mentor numerous students and teachers, including those who have
gone on to run successful yoga studios and businesses.
06/2000 Client Relations Director
Gordon C. James Public Relations － Phoenix, AZ
Managed media relations, communications, community relations, issues
management and special event projects for largest public relations
agency in Arizona.
Secured significant new clients by networking and creatively seeking
opportunities for new business.
Built relationships with local and national media in a wide variety of
general and specialty areas including business, sports, technology,
entertainment, finance, tourism and health.
Managed junior associates and interns with an emphasis on developing
skills and preparing them for greater responsibilities.
04/1997 Director of Communications and Events
Boys & Girls Clubs of Metropolitan Phoenix － Phoenix, AZ
Developed and executed overall marketing/public relations strategy and
special event fundraising for youth development organization, serving
over 12,000 youth in the most vulnerable and challenging areas of the
Valley.
Served as a liaison to corporate board of directors, which included over
130 of the Valley's most prominent business leaders.
Raised over $1 million as director of the Valley's most prestigious black tie
auction, laying the groundwork for Fight Night - the most prominent and
successful fundraiser in the Southwest.
03/1996 Senior Account Executive
LEXIS/NEXIS － Phoenix, AZ
Multi-million dollar producer for innovative information technology
company.
Established outstanding consultative relationships with dozens of
clients, as well as targeting and securing numerous new customers.
Provided training and educational programs to attorneys on how to
conduct legal research via online database service.
Created corporate training video.
Recognized with Circle of Excellence award for top 5% performance.
MBA: Management
Arizona State University －Tempe,Arizona
Bachelor of Science: Marketing
Miami University, School of Business － Oxford, Ohio
Arizona Real Estate License, 200 Hour Yoga Teacher Certification, Negotiating to
Yes, Professional Sales Management Training, International Business Forum
(London, England), Miami University Alumni Association - Board of Directors -
Board Member 2003-2007. Chapter President 1992-2002. Valley Big Brother/Big
Sister.
to
to
to
to
EDUCATION
CERTIFICATIONS & TRAINING