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- 1. Small Business Social Media Marketing Tips
- 2. Start a Business Fan Page On FaceBook Advantages • Low cost marketing platform • More than 400 million active users • Facility to advertise • Allows use of applications to engage visitors • Enables direct interaction with fans How to begin • Set your objectives for participation • Decide how much time/resources you'll devote • Study your competitor's presence and that of other businesses • Provide value to your target audience • Engage with your fans as equals
- 3. Set up a twitter account Advantages • Allows you to network • Share, Communicate, Keep in touch • Seek answer and post questions • Listen into the conversations of your target audience How to begin • Start a twitter account & learn its features • Review top twitter profiles, and customize yours • Learn basic twitter commands e.g. retweet • Follow relevant profiles, and build relationships • Use search.twitter.com to track conversations
- 4. Start a Company Blog Advantages • Can be used for building a community • A fast and easy publishing solution • Can help you with SEO • Get insight in your customers • Use it for brand building How to begin • Register blog domain & install wordpress • Or do it free at blogspot.com, or wordpress.com, • Choose a good design/template • Post relevant and interesting news, stories, pictures, videos, etc
- 5. Participating On Other Relevant Blogs Advantages • Build relationships with experts in your field • Establish your thought leadership, and authority • Position yourself as an active industry voice • Create awarenesses for your business • Get traffic to your blog and website How to begin • Search and find 3-4 quality and relevant blogs from your industry • Share your insights, opinion • Add value to blog posts, but don't criticize • Ask bloggers to allow you to post as a guest • Ask others to be guest contributors to your blog
- 6. Share Videos and Other Media Advantages • Communicate better with videos and images • Demonstrate your product benefits in full detail • Post videos to help customers buy with ease • Free promotion with YouTube, MetaCafe, etc How to begin • Try to make your videos entertaining • Produce & Post low-cost, but good quality videos • Keep your videos focused on one topic at a time • Share a single video on multiple sharing services • Share product, company events, conference, pictures on flickr etc.
- 7. Use Bookmarking Sites Advantages • Establish yourself as an expert on a niche • Get exposure, Network and build relationships • Gain credibility by bookmarking quality stuff • Improve your search engine ranking How to begin • Choose relevant bookmarking sites for your niche • Use proper tagging, description, & reviews • Bookmark other's posts, and make relevant friends • At times, bookmark some of your relevant content
- 8. THANK YOU! Make your business a success story. Go To A leading B2B Marketplace www.konsolegroup.com