Hubs for communication and collaboration


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Presentation for April 13, 2013

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  • Blog is the Hub of your content
  • Create Diagram
  • Sticky content  refers to content published on a website, which has the purpose of getting a user to return to that particular website or hold their attention and get them to spend longer periods of time at that site. Webmasters use this method to build up a community of returning visitors to a website.
  • Hubs for communication and collaboration

    1. 1. HUBS FORCOMMUNICATION ANDCOLLABORATION:BLOGS AND WIKISDanielle Mirliss, M.A., Ed.M.April 13, 2013Social Media CertificateSeton Hall University
    2. 2. BLOGSA web site that can be individually edited using just aweb browser
    3. 3. Web 2.0 and new social media has opened up many new sources forcommunication and collaboration.
    4. 4. The Influencer Network Is Changing Traditional MediaTrusted Industry AnalystsBloggers / Media Customers /Twitters / Social Editors Bloggers ConsumersConnections Journalists / Publishers Reporters Advertisers“Consumers turning to each other online is not a fad anymore. Companies opening up to customersisn’t that different from the risks associated with doing business every day,” -- Forrester Research
    5. 5. Why Blog?• Establish your personal brand• Enhance your career• Establish/Strengthen your SME credibility• Expand your personal network• Improve your communication skills
    6. 6. Why Blog?• Attract an audience• Inform and interact, learn from your audience • Share news stories and detailed information • Influence and educate others• Retain your audience • Understand the needs of customers and constituents• Energize your audience and motivate action • Refine key messages and selling points • Sell more product• Recruit help, contacts, employees• Respond to stories and customers • Clear up misconceptions in the market
    7. 7. Blog vs…• Website – static pages of information or sales letters• Newsletter – Information sent to inbox, drive action• Forum – Conversation and interaction Blogs combine elements of all of the above
    8. 8.
    9. 9. Getting Started: Research• Search for other bloggers • Google blog advanced search options lets you fine tune your search for the blogs that are specific to your topic area • Technorati search is another tool to help you find relevant blogs• IceRocket is a popular blog and social search tool• Twithority can also help you identify influencers for your topic area• Search.twitter• Social Bookmarking sites
    10. 10. Understand that being a blogger is similar to being a journalist who writes adaily/weekly/monthly column in a newspaper or magazine Activities include: Researching topics to write about Writing & posting updates to your blog Reading blog posts by others and commenting there Respond to comments posted on your blog A good blog is one where posts are fresh and new posts are frequent.10
    11. 11. Your Competitive Edge• Audience Needs• Your Positioning• Brand Experience • Serve your audience needs, wants, motivations in a way that is uniquely yours
    12. 12. What to Blog About• Talk about topics you are: • Comfortable with • Happy to discuss with a wider audience • Have knowledge of (unless asking for information) Be prepared for responses
    13. 13. What to Blog About• That conference you recently attended• Product announcements• Product feature previews• A press release that was just issued• An analyst report that ranks your company highly (or low)• Your thoughts on an interesting blog post or article you just read• The customer visit you’re flying back from• A debate the product team is having on whether to include feature A or feature B• What are you thinking about right now?• What will be important in your professional area 5 years from now? 10 years from now?
    14. 14. Be a thought leader• Share personal reflections, perspectives and ideas on issues and current events (be smart, but be yourself).• Have deep discussions on important emerging trends.• Connect with thought leaders - engage in their blogs and communities.• Link to other thoughtful blogs in your posts. Talk back and forth.• Be provocative. Take a stand.14
    15. 15. Stickiness• Images = Great Idea! • Google Image Search and Flickr ( – but pay attention to reuse rights• Videos = Yes!!• Tags = Lots of tags help others find your blog entry• Links = Lots of them, too • The more you link to others, the more others will link to you • Promote your company• Use Surveys and Polls • Formstack • Polldaddy • Survey Monkey
    16. 16. What should you not write about? • Anything that can only be shared under a non- disclosure agreement (NDA) • Revenue or sales figures • Other than what is officially reported by your company • Disclosing customer information • If they have not agreed to be a reference • Making commitments about product futures • Anything that goes against your company’s social computing guidelines or business conduct guidelines • Anything that you would not want to see reprinted on the front page of the Wall Street Journal.
    17. 17. Some Additional Don’ts• Don’t Me-Me-Me – It’s not all about you• Don’t force it if it isn’t working• Don’t over-sell – give first• Don’t use business talk – and don’t assume• Don’t try to control the conversation• Don’t ignore your audience
    18. 18. Single Author vs. Multi-AuthorSingle Author Blog•Personal connection•Readers know what to expectMulti Author Blog•Random reading - variety of topics and writing styles•Quality may vary between blog authors, but this approachtypically produces much more volume of posts than a singleauthor blog•Readers may not connect with the writerA better approach to setting up a Multi Author Blog is to setup aSingle Author Blog and to invite guest writers.
    19. 19. Additional Blogging Tips• Write about what you know and what you truly care about• Know your audience, talk about things they want to learn about, discuss and find valuable• Link when appropriate to other relevant blogs and materials• If you quote another blogger be sure to credit the creator• When commenting, always be transparent about your identity and affiliation• Don’t be corporate or overly formal; strive for communication in a natural and authentic tone• Take the time to know people you want to connect with by reading their blogs• Start, build upon, contribute to discussions on topics of interest amongst the other bloggers• There is no "off the record"; any communication with bloggers may end up on their blogs• Follow your company’s Social Computing and Blogging Guidelines
    20. 20. Activity 1: Make a Plan• Why are you building a blog?• Who do you want to attract?• What story do you have to tell?Do some research and find out what topics are trending in your specific areas of expertise.
    21. 21. BUILDING A BLOGPlanning is a key step to building an effective blog
    22. 22. vs.• • Hosting platform that makes it easy for anyone to publish online • Do not have to download software, pay for hosting, or manage a web server • Has hundreds of themes and includes the functionality of many plug ins, but you cannot upload your own plugins or themes• • free software that you can install on a web server • Can install on a web server • Can upload and install themes and plugins, run ads, and edit the database.
    23. 23. Anatomy of a Blog
    24. 24. Design Considerations• Choose from over 200 themes • • To change your theme, head to Appearance → Themes in your site’s Dashboard• Custom Header Image • Go to Appearance -> Header in your blog’s dashboard. If you do not see the option, this means that your current theme does not support the use of a custom image header. Only .jpeg, .gif, and .png files can be used.• Flexible Headers • If theme supports a flexible header, go to Appearance → Header → upload an image and click the “Skip Cropping, Publish Image as Is” button. The header image will be added without any cropping.
    25. 25. Posts vs Pages Posts Pages• Entries listed in reverse • Static and are not listed by chronological order on the blog date. home page or on the posts • Do not use tags or categories page • Can be displayed in the sidebar• Sticky posts will appear before using the Pages widget, and the other posts. some themes display pages in• Can be found in the Archives, tabs at the top of the blog. Categories, Recent Posts, and other widgets.• Displayed in the RSS feed of the blog.
    26. 26. Setting Up a Menu• If you have a theme that supports the Custom Menus feature, you can create and arrange a group of navigation links for your visitors to find the important parts of your site faster.• Creating a custom menu allows you to do the following things: • Change the order of pages in your menu, or delete them! • Create nested sub-menus of links, sometimes referred to as “drop- down” menus • Create links to category pages allowing you to collect together posts based on that category • Add custom links to other sites, such as a link to your Twitter or Instagram profile
    27. 27. Adding Pictures and Media• Can upload to the Media Library (3GB space)• Add images using a URL• Upload video directly to Wordpress using the VideoPress upgrade ($60 per year per blog)• Embed YouTube or Vimeo • Copy and paste link directly into post• Slideshare • Special code for blogs• Flickr •• Create Poll • Need account with
    28. 28. WidgetsWidget is a fancy word for tools or content that you canadd, arrange, and remove from the sidebar(s) of your blog.Widgets make it easy to customize the content of yoursidebar(s). You can access your widgets from theAppearance → Widgets screen in your Dashboard.
    29. 29. Recommended Widgets• Twitter•• Blogs I follow• Delicious:• Flickr• Follow Blog• Tag Cloud:
    30. 30. Social Network Integration: SharingSharing - At the bottom of each post and page you can nowinclude sharing buttons for your readers to share yourcontent across a range of social networks/services. • Go to Settings -> Sharing page in your dashboard • Buttons for Twitter, Facebook, LinkedIn, StumbleUpon, Reddit, Pocket, and Digg may also be displayed in “Official” mode. Which will display the number of shares in real-time on your blog, as reported by the specific service. • To configure which services you are using, simply drag and drop them from the Available Services to the Enabled Services section.
    31. 31. Facebook & Twitter CommentsSharing - At the bottom of each post and page you can nowinclude sharing buttons for your readers to share yourcontent across a range of social networks/services. • Go to Settings -> Sharing page in your dashboard • Buttons for Twitter, Facebook, LinkedIn, StumbleUpon, Reddit, Pocket, and Digg may also be displayed in “Official” mode. Which will display the number of shares in real-time on your blog, as reported by the specific service. • To configure which services you are using, simply drag and drop them from the Available Services to the Enabled Services section.
    32. 32. Social Network Integration:PublicizePublicize makes it easy to share your WordPress.composts on Facebook, Twitter, Tumblr, Linkedin, and Yahoo!. • To set up publicize on your blog please go to Settings -> Sharing in your site Dashboard. • Once you’ve approved a connection to any of the below services, you’ll see a Publicize section in the Publish box on your post writing screen each time you write a new post. • If you want to opt out from any of the Publicize services for a specific post, just click the Publicize Edit link. You can then uncheck whichever services you want. You can also customize the message that gets sent by typing it in to the Custom Message box.
    33. 33. Facebook Badge• Visit the Facebook Profile Badges page, and select the information you would like to display on your badge by clicking Edit this badge and Save. • • Next, click Other to get your badge HTML code• Add a badge to your blog sidebar • Copy the HTML code and paste it into a text widget on your blog.
    34. 34. Creating a Post
    35. 35. Activity 2: Site Structure• Create a list of pages for your site • Create one page with text • Create one page with Twitter feed• Identify 3-4 categories• Identify 3-4 tags• Create a new posts • Add an image (via library) • Add a video • Add a slideshare or image from URL• Add 3-4 Widgets• Connect to Social Media Networks
    36. 36. Going Mobile• Full-featured mobile apps allow you to: • Write and Edit Posts • Share Photos • Manage Comments • Read and Discover Blogs
    37. 37. WIKISA web site that can be individually or collaborativelyedited using just a web browser
    38. 38. More on Wikis
    39. 39. /
    40. 40. Wiki FeaturesWikis are great collaboration tools because they:•allow more than one person to edit each page.•allow many people to add to and edit the same content.•allow you to easily connect between pages inside the wiki.Other great wiki features:•expandable structure – you can add as many pages as youneed.•NON-LINEAR - you can jump around easily from page topage or section to section.•allow folders as well as pages - great for more complexprojects with lots of sections.•store FILES – upload .doc, .xls, .ppt, .jpg, etc.
    41. 41. Why Use a Wiki• Project Management• Tracking Industry News• Setting Meeting Agendas• Content Management System • Posting Corporate Policies • Creating Strategy Documents • Technical Documentation
    42. 42. More Idea for Outside Community:• Wikis are a great way to get patrons/colleagues to participate in building a Web space • Resource guides • Conference • Book reviews • Area guides• You can learn a lot from your patrons and colleagues! Example:
    43. 43. Wiki Options
    44. 44. Wiki Structure• All wikis start off as a single blank page• Pages are created and connected by hyperlinks• No ownership of pages; anyone can change the work of others• Pages community members can add to or edit (example)• Discussion area for each page• List of all of the changes made to a particular page (version control)• List of all changes made to all pages.
    45. 45. Wikis vs Blogs Wikis Blogs• No one owns content • A person owns their post• No specific organization • Organized in reverse (hyperlinks) chron. order• Anyone can edit other • Only author can edit their people’s work own work (others can• Perpetual work in comment) progress • Posts are permanent• Good for collaborative • Good for disseminating group work info/starting a dialogue
    46. 46. Why Not Wiki?• Too open (trust issues)• Concerns about ownership of content• Disorganized• Vandalism and spamWikis arent for everyone. If control is a major issue with the site youre developing, then a wiki may not be right for your project.
    47. 47. Wiki Fun!Case Studies: Play: