An advertising tactic that any construction company can implement, regardless of the size? Dive more into SEO through this presentation! Full blog here - https://digitalmarketingphilippines.com/ways-contractor-seo-can-help-you-succeed/

2. Most contracting businesses know
the importance of having a company
website to their business strategies in
this day and age. Company websites
are typically used for posting updates
on current projects, company events,
and other relevant information that
current and potential clients would
find helpful. This is often done with
the ultimate goal of driving business.
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However, it is not enough to own a website
to ensure that your contracting business
receives new clients. You also need to
implement Search Engine Optimization
(SEO). Simply put, SEO is the process of
improving your website or online portals. As a
result, your website can rank at the top of the
non-paid listing (organic) rankings of search
engines like Google, Bing, Baidu, and Yahoo.

3. Now more than ever, SEO proves to be essential
to the success of contractors and construction
companies. Below are some of the ways it can
provide tremendous value for your business.

4. INCREASING
WEBSITE TRAFFIC
AND VISIBILITY
Back in the day, consumers used to refer to the Yellow
Pages whenever they needed contracting services. A lot
has changed since those days. A majority of the people
now have access to the internet, so they’re most likely to
visit search engines at least once a day to find the
services that they need.

5. In fact, there might be a potential
customer searching for the type of
service you’re offering at this very
moment. Since online experiences
start with a search engine, organic
traffic has become an essential
asset for any business.

6. However, simply appearing in the
search results is not enough.
According to Hubspot, 75% of online
users never scroll past the first page
of Google search results. That
means you can’t afford to rank on
the second, third, or fourth page.
Therefore, your website should be at
or near the top of the first page to
increase its visibility, traffic, and
brand awareness.

7. The best way to get there is with SEO. Making a
high-quality website and content can ensure
that your services are displayed on the top of
the search results. As the right people find your
services, you get more inquiries and then sales.

8. PROVIDES
HIGHER
CONVERSION
RATES
High website traffic doesn’t automatically
guarantee new clients. If you want to increase
your chances of converting reliable customers,
SEO campaigns got outbound marketing beaten.
According to SEO statistics provided by Business 2
Community, outbound marketing strategies only
have a 1.7% conversion rate far below the 14.6%
closed rates achieved using SEO.

9. Construction SEO targets high-quality keywords. An online user searching for
contractor services will likely avail of your services because they already want to
hire someone to get the job done. This results in a higher conversion rate as
compared to other outbound marketing tactics.

10. Having a high conversion rate is indicative of a successful web design. SEO will
improve your website by ensuring it loads quickly and smoothly and accurately
display its contents on all devices, including smartphones and tablets. This will
attract the attention of many visitors who will, in turn, become loyal clients.

11. Therefore, the conversion rate achieved through Search Engine
Optimization campaigns beats that of outbound marketing.

12. BUILDS TRUST
& CREDIBILITY
As with any business, trust and credibility with
customers are essential for success. When you have a
trustworthy and authoritative presence online, many
people will come to you for information. Usually, the
websites that have achieved higher search rankings are
perceived as top players in the industry.
When you rank high on the Search
Engine Results Page (SERP), your firm will
get more recognized online. As a result,
potential customers will see you as a
credible source of information. However,
establishing that authority can take time,
patience, effort, and commitment.

13. This doesn’t just mean offering a quality service, but valuable offers
that allow customers to trust the brand. An effective SEO campaign
will add value to your site by creating quality content such as
blogging, images, infographics, and videos.

14. Google’s ranking system provides
users with search results that consist
of high-quality websites containing
content that directly applies to what
the user searches for. Thus, creating
more chances of establishing your site
as a trusted authority and converting
users successfully for your business.

15. Aside from improving your content, you
should also implement SEO techniques to
optimize each post. For example, add internal
and external links that target your audience
and using call-to-action (CTA.) As a result, you
will find your rankings improving as you build
trust and authority.

16. MOVE
AHEAD OF
THE COMPETITION
Back in the day, major construction firms manage
to outperform smaller firms all the time. This is
because traditional marketing strategies can get
costly, and giant corporations have access to more
funds. However, contractor SEO became a
massive game-changer as it gives even small
construction firm companies a fighting chance.

17. SEO is an advertising tactic that any construction company can
implement, regardless of the size. This means that even if the leading
players have rolled out their own SEO strategies, you can stay
competitive or even move ahead within your industry.

18. LOWER
MARKETING
COSTS
At some point, professional
contractors will need to invest in
some kind of marketing for their
business. You cannot avoid the
impact of the costs on your budget
altogether but utilizing SEO can
help lower your advertising costs.

19. SEO is a business
investment with a broader
reach and a longer shelf life
than traditional marketing
tactics. Traffic for regular
ads usually slows down after
the ad campaign has ended.

20. However, the same cannot be
said for SEO strategies. Traffic
will continue to flow for months
or years as long as you are
consistent and improve your
efforts in posting great content
and optimizing your website.

21. As you increase your efforts and boost your site’s visibility, you will
lessen the money and time you spend chasing down new clients.

22. TAKE
AWAY
As times changed, marketing techniques
have also become different and will
continue to change. Unfortunately, many
contractor firms don’t fully understand the
power of SEO. As a result, they rely on old
methods and get left behind.

23. The effects of SEO may be gradual, but this long-term investment will
provide guaranteed results. Implementing SEO procedures can help you
stand out from the crowded market and make it easier for target customers
to find your website. But, of course, this will need serious dedication and
consistency to guarantee results for the firm.

24. Want one for your business? Go to:
www.digitalmarketingphilippines.com today!
Created & Designed by:
Resources:
https://masterseo.ca/benefits-of-seo-for-contractors-and-home-improvement-specialists/
https://leadvalets.com/marketing-java/f/what-are-the-benefits-of-seo-for-rooftop-contractors
https://www.netsourceinc.com/blog/why-contractor-seo-is-important-for-your-construction-business/
https://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
https://www.business2community.com/brandviews/shelley-media-arts/70-seo-statistics-prove-power-search-01946881