SEO means that you've optimized your entire website's content so that the Google algorithm can index the pages and show your website’s content in search results. You use keywords and long tail keywords to describe the service or product you sell. Or better yet, tell what problem you solve for customers. And you would do that all on your website.

1. HOW DOES
SEO IMPACT SALES
AND GENERATE ROI
FOR YOUR BUSINESS?
Client Buying Process
Search Engine Market Share | Q1 2019
SEO or search engine optimization gets thrown around a lot nowadays. For many
technical service business owners, SEO may mean it is a technical term for
marketers or it’s an enigma that can be solved for enough time and manpower.
SEO means that you've optimized your entire website's content so that the Google
algorithm can index the pages and show your website’s content in search results.
You use keywords and long tail keywords to describe the service or product you
sell. Or better yet, tell what problem you solve for customers. And you would do
that all on your website.
Google will match the information on the website and the search of your potential
clients and show your website, preferably on page one of search results. Now it
gets more complicated with the age of the website, the website load times and
the backend data, but will not go into the weeds for this introductory article.
You want to be in the awareness and consideration stage of the client buying
process. Potential clients realize they have a problem and are searching online for
solutions. That's why it's important for your contact content to show up during a
Google search. Google accounts for roughly 95% of searches made online.
(based on 230B+ browser-based queries across 10M+ mobile & desktop devices,
January-March, 2019)
You need to have the right keywords, the phrases your customers use to find you,
not necessarily what you brainstorm in the boardroom. You need to have those
phrasesonyourwebsitetodescribeyourproductsandservices.That'ssuccessfulSEO.
So if you're not in and devoting enough resources to SEO, how can you profess
potential clients? Find you? How can you help Google show your website on page
one a search? It's impossible without SEO.
That's how SEO is a key part of sales. So more than 70% of B2B buyers fully defined
their needs before engaging with a sales representative according to CSO
insights. That means the content you serve on your website is catching potential
clients at the awareness and consideration stages. Here are the places in your
website to implement keywords and long tail phrases:
SEO Is Still Relevant
So SEO is relevant. Forbes note that SEO still works well and has not fallen off the
bandwagon. In the early days of search when search algorithms were just starting
to appear, marketing agencies would use keyword stuffing or other black hat
practices to get their websites ranking higher. Now it's about having a good client
buying process and a smooth user experience all the way through your website.
How to Find Keywords
Start with keyword research to get your website and content to show up in Google
search. First, you can go to your internal team and list the words and phrases you
would use to describe your product and services.
We can help you talk to your clients and ask them what they would type into
Google if they were searching for a service like yours. You might be surprised at
what your clients say. You might not agree with here what your customers are
saying, but that is how they would describe your products and services. It may be
simplified.
However, it's important to meet your clients where they are, not where you want
them to be.
Keep that in mind when you're doing keyword research is that it's important to
have client input as well. You can use keyword research tools like Moz or
Google Adwords Planner, to find search terms volume and competition.
Choose keywords that have good volume and fairly low to medium competition,
so we can start ranking.
Create Stellar Content
Now the best way for SEO to work is to create stellar content. Keywords are
nothing without great content. Content is more than just a bunch of keywords.
Content works increase sales by serving the right content at the right time to
perspective clients searching online. They'll come across blogs, social media
posts, and product pages designed to answer their questions and provide
information to solve their problem.
So what do we mean by quality content? It's just information helpful to your
potential client. That's quality content when you have the best, most engaging
and most importantly, relevant content that potential clients will find your
business before others. This will give you an opportunity to build relationships
and turn potential clients into new clients. Here are the types of content we can
help with:
Have Great Online Reviews
Another place where great SEO is to have great online reviews. Search engines are
not just tools to answer your questions or solve your problems. You can look at
Google My Business and you'll also find other info on your business.
You want to have good online reviews for your business. Online reviews are vital
for companies because most clients will read reviews on a business before the
signing the contract. To help you with that, we can get customers to post positive
online reviews. We also have a review funnel that we can help you implement it.
Great customers post positive online reviews will help your business and it will give
potential clients reason to spend money with you.
What is the ROI on SEO?
So SEO is quite cost effective that technical service companies can use to
gain exposure and produce results. The ROI is quite high compared to PPC
or pay-per-click campaigns. An article from New Media Campaigns showed
that organic or SEO results are 8.5 times more likely to be clicked on than page
search results.
Conclusion
The bottom line is that SEO impacts your sales. If your potential clients can't find
you, they can't buy from you. Many purchases and business decisions start with a
search on Google. Show up as early as you can in the client buying process.
Content is at the heart of inbound marketing. Remember to optimize your content
of relevant keywords and make sure those keywords are congruent to the content
type that you're using.
https://www.theiamarketing.com/meetings/islin/7-parts-leads-that-buy-assessment
Awareness
Stage
Consideration
Stage
Decision
Stage
Post Decision/
Purchase Stage
Your prospective
client realizes that
they have a problem
or opportunity.
Your prospective
client defines their
problem and does
research for options
to solve it.
Your prospective
client chooses a
solution and makes a
purchase.
Your new clients
evaluates the
decision he made to
purchase from you.
Don't lose your buyer
at the stage. The first
100 days is incredibly
important.
Google Images, 21.51%
Google Maps, 0.74%
Youtube, 3.09%
Bing, 1.42%
Yahoo, 1.60%
Facebook, 0.94%
Amazon, 0.85%
Twitter, 0.20%
Pinterest, 0.23%
AOL, 0.09%
Wikipedia, 0.03%
Ask, 0.03%
DuckDuckGo, 0.46%
Wikipedia, 0.03%
Google Web Search, 68.81%
94.15%
Total Share of
Properties
Data via (which collects data from a panel of
10M+ desktop & mobile devices in the US)
Assembled by Rand
Fishkin of
Content URLsWebpagesBlogs Landingpages
Headings Image
descriptions
Metadata Page titles
Blogs
Video
Infographics
Podcasts
Animations
User generated content
Guest posting
Case studies
eBooks
Whitepapers
How-to-guides
Listicles or lists
Business reviews
Client testimonials