You might have heard of it.FB:admin allows you to get the data of any logged in user that comes to your site providing you can convince them to opt-inMat Clayton - MixcloudPandora does this when you sign up before you give them any info and uses your data to inform the music genome
The same way otherwise won’t know anything definitive about your users unless there is some sort of information gathering transaction you didn’t know anything about me.But with Facebook you know a ton about me, and if you implement FB:admins you have access to just as much data dynamically for any user that opts-in
searchRef is the function that grabs the keyword from the referrer and keeps track of it. Requires the sessvars.js getFBdemos grabs the data from FB
This is the code for pushing the data to custom segments in GAYou only get 5 custom segments in GA, so choose the data most important to you. I keep track of the referrer, A/S/L, and FB 3rd party ID but you can go for any of the data that the user makes available.
Here it is running live on one of my personal websites.My clients are in the process of adopting this as I speak.
You can figure out what persona truly owns the given keyword or if there is a demographic outside of the 4 you’ve determined.