Videos capture attention and show off products in a way traditional product imagery and text descriptions simply cannot. It’s no surprise then that eCommerce brands are leaning into video content—especially during the important end-of-year shopping seasons. But truly forward-thinking D2C marketers are using video for more than just advertising—they are launching data-driven video experiments across the entire customer journey to drive sales. Join QuickFrame’s Morgan Bailey for a conversation about how video should be used across your path-to-purchase, how to infuse data into your video strategy to maximize impact, and how to go about efficiently producing the video assets your D2C brand needs.

2. ●
●
●
Persephanie Arellano
Webinar Coordinator

3. Morgan Bailey

4. Agenda
1 The Current State of eCommerce
2
Video Across the Path-To-Purchase
(including Amazon)
3 Tips For Getting Started

5. Quick Poll
How has your
eCom revenue
changed in the
past 2 months?
A. It has decreased significantly
B. It has decreased slightly
C. It has stayed about the same
D. It has increased slightly
E. It has increased significantly

6. COVID-19 Has Accelerated eCommerce Activity (For Some)
https://go.within.co/retail-pulse/
Omnichannel
retailers have
seen sales
and CVR
increase
D2C brands
have seen
sales and
CVR
decrease

7. Reopening & Returning To Normal Won’t Happen Overnight

8. Video Is The Most Effective Communications Medium
ENGAGING
The human brain
processes visual
60,000x faster
than text
PREFERRED
79% of
consumers
prefer video to
reading text
DEFAULT
82% of all
internet traffic
will be from
video by 2022
Hubspot Wyzowl Cisco

9. We’re No Strangers To Video Advertising
46%
of consumers take some
sort of action after
viewing a video ad
Online Publishers Association

10. Video Can Be Used For
Far More Than Advertising.

11. Video Across The eCommerce Path-to-Purchase
Discovery Consideration RemarketingPurchase

12. Quick Poll
Which represents
your brands’ use of
video across the
online
path-to-purchase
today?
A. Basically non-existent
B. We’ve got video here and there
C. Most places have video
D. Video is everywhere

13. Search: Improve SEO & SERP Rankings
53x
more likely to appear
on the first page of
Google search
results if video is
utilized on site
Forrester

14. Landing Page: Improve Conversions
80%
improvement to
conversions when
video is utilized on
landing pages
Insivia

15. Resources: Boost Consideration
95%
of a message is
retained when
delivered through
video, vs. 10% when
delivered via text
WordStream

16. PDP: Increase Purchases
85%
more likely to make
a purchase after
watching a product
video
Internet Retailer

17. Email: Increase Engagement
96%
Increase in
click-through rate
when “video” is in
the subject line
Implix

19. Quick Poll
Which represents
your brands’ use of
Amazon as a
selling platform
today?
A. We’re not on Amazon
B. Some products are on Amazon
C. Most products are on Amazon
D. We’re all in on Amazon

20. Product Listings: Increase Purchases
85%
more likely to make
a purchase after
watching a product
video
Internet Retailer

21. Sponsored Brands Video Ads

22. Best Practices For
Getting Started.

23. There Are Multiple Different Styles Of eCom Video
Product
Only
Testimonial
Product
Explainer
Product
With
Talent

24. Video Intelligence Lets You Design With Data
Scope LearnAnalyzeProcessIngest

25. Studying COVID-19’s Impact on Video Creative
covid19.quickframe.com

26. A/B Testing Video Across eCom Experience

27. There Are Plenty of Ways to Still Produce Content
Animation
UGC-Style
Live
Action
Motion
Stills
Motion
Graphics

28. eCommerce will continue to gain
ground over tradition retail for the
remainder of 2020
Key Takeaways
Using video across the entire
eCommerce path-to-purchase will
improve conversion rates
A data-driven approach to
eCommerce video will help you
more efficiently achieve results
15% off
new original & post-
production projects
hello@quickframe.com

29. Live Q&A
Morgan Bailey

30. 11:00 – 11:45am PT 12:30 – 1:15pm PT
DIALOGTECH PRESENTS:
11:45am – 12:30pm PT
TINUITI & KLAVIYO PRESENTS:
PIXLEE PRESENTS:
How D2C Brands Succeed with
Community Across All Channels

31. tinuiti.com/content/

32. Persephanie Arellano
Webinar Coordinator
Coronavirus (COVID-19): The Resource Hub for Marketers
tinuiti.com/covid
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