Top ten emerging trends in digital marketing

1. DIGITALMARKETINGTRENDS

2. Search engine and e-
commerce
O Search and e-commerce will go beyond
Google to Facebook and Twitter
O Companies will be able to interact with
customers through Facebook’s messenger
app.
O In return consumers will be able to buy online
through the app, receive order notifications via
instant messaging, tell their friends about their
purchases and share what they bought, all
without having to go to the e-commerce site
they want to buy from.

3. Snapchat
O Snapchat took the social media world by
storm.
O Very few brands have used Snapchat as a
marketing medium, but in 2016 you won’t
be able to ignore it.
O You can create integrated marketing
campaigns that offer exclusive content to
the younger generation, which is quite
difficult to do

4. Link to extremely engaged
audiences
O Link to extremely engaged audiences with
live video streaming (Meerkat &
Periscope)
O Videos are popular amongst most people
and as mobile connectivity and technology
improves, it must be an integrate part of a
marketing strategy.
O Meerkat & periscope are two apps that
give you the opportunity to live stream
videos from your mobile and share it with
your Twitter community.

5. Advertise through
Instagram
O Instagram took a need and turned it into a
super successful business.
O The society we live in today thrives on
visual stimulation and Instagram just
feeds that need to share your life and your
experiences with the world.
O Instagram has recently been offering paid
advertising opportunities through selected
developer partners such as Ampush,
Brand Networks, 4C.

6. Identity-Based Pay-Per-Click
Marketing, changing the future
of advertising
O AdWords has given all digital marketers
an early Christmas present this year with
their reveal of Identity-Based Pay-Per-
Click Marketing.
O You can now target people with specific
ads, wait for it, based on their phone
number or email. That means that you can
direct ads or content, that exactly answers
a need or want, to a targeted individual
person.

7. Capitalise on the merge
between healthy living and
wearable technology
O The rise of digital tools and technology
use among consumers is having a major
impact on healthy living.
O Consumers are showing more
independence on digital platforms than
ever before.
O People are searching for health related
information and making decisions related
to their own health.

8. Target a person based on
their interest on Pinterest with an
animated pin
O Watch out, Pinterest has stepped up
majorly in the marketing sector.
O We are just getting used to how awesome
buyable pins are, but there is more to
come. It has been revealed that Pinterest
will introduce their new promoted pin
called an Animated Cinematic pin.

9. Let consumers be the
marketers of your brand
O If your buddy tells you how awesome this
new product is he bought, then you will
95% of the time believe him. You might
want to try it yourself, because your friend
tried it.
O Brands should use and share their
customers’ experiences as content. Let
your target audience market your brand
for you and use platforms such as
Youtube, Pinterest, Instagram, Meerkat
and Periscope as your marketing
channels.

10. Create an omni-channel
experience
O Omni channel (also spelled omni-channel)
is a multichannel approach to sales that
seeks to provide the customer with a
seamless shopping experience whether
the customer is shopping online from a
desktop or mobile device, by telephone or
in a store.
O For example – Disney has an omni
channel

11. The goodness of Content
Remarketing
O It is the process of tagging visitors on
your site and retargeting them with
content after they leave.
O This gives you the opportunity to talk to
people who are already interested in what
you have to offer.
O Your piece of content could be the
reminder that sends them back to your
site and initiates a buy.