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DIGITAL MARKETING

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M. RAJESH KUMAR
M.B.A (1st Year)
DIGITAL MARKETING
Digital marketing is the process of promotion of product
or brands through internet activities to reach and connect
with their customers. In the past few years, The Digital
Marketing has seen enormous for a new generation to
explore opportunities.
Digital Marketing
DIGITAL MARKETING
One way to make sure you are found on the web is with an
optimized digital marketing strategy. Most digital marketing
strategies and campaigns have 7 objectives :
1. Reach the right audience
2. Engage with your audience
3. Motivate your audience to take action
4. Building and maintaining good relation with customers
5. Enormouus information sharing
6. Ensure efficient spending on your campaign
7. Maximizing Return on Investment (ROI) through satisfying the
customers.
Digital Marketing Objectives
DIGITAL MARKETING

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DIGITAL MARKETING

  • 3. Digital marketing is the process of promotion of product or brands through internet activities to reach and connect with their customers. In the past few years, The Digital Marketing has seen enormous for a new generation to explore opportunities. Digital Marketing
  • 5. One way to make sure you are found on the web is with an optimized digital marketing strategy. Most digital marketing strategies and campaigns have 7 objectives : 1. Reach the right audience 2. Engage with your audience 3. Motivate your audience to take action 4. Building and maintaining good relation with customers 5. Enormouus information sharing 6. Ensure efficient spending on your campaign 7. Maximizing Return on Investment (ROI) through satisfying the customers. Digital Marketing Objectives
  • 11. Drawbacks of Digital Marketing
  • 14. Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. The beauty of affiliate marketing is that you don’t have to invest the time and effort to create a product to sell. You can begin selling something as an affiliate as soon as you have a platform to sell it on.
  • 15. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly- defined audience — and, ultimately, to drive profitable customer action.
  • 16. Search engine optimization (SEO) is the process of getting traffic from the “free,” “organic,” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. Search Engine Optimization (SEO)
  • 18. Pay per click (PPC) is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, 'pay per click'. Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services. Pay Per Click (PPC)
  • 21. Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social Media Marketing (SMM)
  • 22. Return of Investment Many tools and systems are available to calculate your ROI and to measure the effectiveness of your digital marketing campaign. ROI tools  Google analytics  Google webmasters tools  Basic google search  Google adwords  Social media monitoring tools Digital Marketing measurement
  • 25. Shares of Various Social Medias & Online Retailers