Scott coursework

1. Task 2c
By Onder Aslan

2. Enhance written publications
 Newspapers: the whole point of newspapers is to enhance everyone's reading and
speaking skills as it is a way of improving the skills of communication. Newspapers
usually have a lot different types of information on different topics. The positive
thing about newspapers is that news develops every day so there is new
information about something that may have happened or is going to happen.
 Magazines: the whole point of magazines is to enhance news on celebrity's
depending on what kind of magazine it is as there is a multiple of different genre’s
including; music, sport, fashion or gaming. People mostly prefer magazines over
newspapers because there is usually less writing and more pictures in HD rather
than pixelated images on newspapers which usually come out in black or unclear
colours.

3. Market a product
 Posters: When in the procedure of marketing the best way to advertise the product is by the use of
posters. However, there is a few things you need to look out for or need to prioritise.
1. Do your research: think about
 your target audience - What they want or need? What can you offer them? Where can you can reach
them?
1. Use large fonts to grab attention from a far distance: you need to make sure that you use clear and
big writing to make it more attractive and unique.
2. Ensure your poster has one purpose and one message: to make sure your poster is influential and
productive you need to make sure that you have a slogan or phrase which is a clear message to the
audience. This will then give the audience a better understanding of what you’re trying to show/tell.
3. Don’t be boring: Mix up your poster campaign by adding different poster designs, messages, offers,
imagery and other techniques for keeping your posters noticeable and fresh in the minds of your
audience.

4. Promote an event
 Advertisements: consider a few methods of advertising=
 Sign – create a particular logo or brand that will be your universal symbol which will
grab the attention of your audience.
 Print – place copies of your poster on newspapers, magazines and on journals which
people read and have a look at everyday.
 Commercials – television and radio commercials are effective ways to promote your
business to a broad audience.
 Advertisements – you may opt to pass out promotional materials at trade shows or
store fronts which will then again be guaranteed of attracting customers and audiences.
 Direct mail – you may decide to send out post cards, letters or by email.
 Internet – you may wish to create your own business website as then it will be
worldwide which will mean more audiences.

5. Generate interest/raise
awareness
Sports events: Sport Relief
The sport event which is chose is Sport Relief
as its up there in the events which are made
for charity and to raise awareness. It is one of
the UK’s biggest fundraising events. The
whole point of sport relief is to raise
awareness for the poor as people start
donating money to the charity when the day
initially commences (usually on a Friday).
Sport relief brings the whole nation together
to raise cash and change people’s lives. The
most disadvantaged are benefitted from this
all the cash that is raised is then shared
between them and subsequently changes
their hopes and dreams. You can do more
than just giving away cash because you can
enter the sports relief games which gets a lot
of praise and attention from sponsorships
which also raise cash.

6. Tell a ‘story’
Photo-journalism:
Photo-journalism is another form of journalism
where you collect, edit and present news material
which you gathered, then gets broadcasted on TV
or online(mainly images). The purpose of the
these images is to give a accurate representation
of an accident or event that took place.

7. Increase sales
 Many ways that improved/or will improve the sale of Computer games and Music
CD’s:
 Advertise across all platforms including; billboards, TV commercials and posters.
 The company’s could offer specials offers and vouchers which may tempt
customers as it will be seen as a cheaper way out and more understandable.
 Pick the right price – make sure it’s not too expensive.
 Try to include something else in the deal which may tempt customers to buy the
product along with something else for free.