By Dilbar Hussain IIUI.

1. ADVERTISING,ADVERTISING,
PUBLICITY &PUBLICITY &
PROPAGANDAPROPAGANDA

2. Group Members
Dilbar Hussain
Ahmad Bakhsh
Mian Muhammad Hassan
Adnan

3. ADVERTISING …ADVERTISING …
Definition:Definition:
Any paid form of non personal
communication of information
about products or ideas by an
identified sponsor through the
media in an effort to convince
or influence behavior of the
people in such a manner as to
encourage them to buy

4. ADVERTISING …ADVERTISING …
significance:significance:
 Paid form
 Non personal
communication / information
 About products or ideas
 Identified sponsor
 Through the media
 To convince or influence
behavior of the people
 To encourage them to buy

5. ADVERTISING …ADVERTISING …
Nature :Nature :
 Paid for
 Commercial Transaction
 Controlled by Advertiser

6. ADVERTISING …ADVERTISING …
Aim :Aim :
Sell a Products / Services
to the largest possible
market at the lowest
possible cost

7. ADVERTISING …ADVERTISING …
Effect :Effect :
Remains for sometime –
there is ‘recall’
Source :Source :
Always identifiable

8. PublicityPublicity

9. Defination :Defination :
Giving information about a
Company or its products by
Personal / Non Personal
means, & is not directly or
indirectly paid by the
Organization, and the source
is NOT identified

10. PUBLICITY …PUBLICITY …
Meaning :Meaning :
 Give information
 About a Company or its
products
 By Personal / Non Personal
means
 Not directly or indirectly
paid for
 Source is NOT identified

11. PUBLICITY …PUBLICITY …
Nature :Nature :
Non commercial transaction
Aim :Aim :
To influence opinion of the
public in favour of
something

12. PUBLICITY …PUBLICITY …
Effect :Effect :
 Influence human action by
awakening the desire to
possess a product.
 To create a good public
image
 To clear any doubt /
opinion

13. PUBLICITY …PUBLICITY …
Source:Source:
 Initiative may be taken by
the published
 Not openly sponsored

14. NOTE …NOTE …
All Advertising
is Publicity
BUT
all Publicity
IS NOT
Advertising

15. PROPAGANDA …PROPAGANDA …
Definition :Definition :
Spreading of Ideas / Doctrines
/ Messages. The public is
expected to accept
‘readymade’ conclusions. It is
only one sided communication.
It favors the cause – Political
parties / leaders and their
election campaigns

16. PROPAGANDA …PROPAGANDA …
Meaning :Meaning :
 Spreading Ideas / Doctrines /
Messages
 The public is expected to
accept ‘readymade’
conclusions
 One sided communication
favoring the cause
e.g. Political parties / leaders

17. PROPAGANDA …PROPAGANDA …
Nature :Nature :
Can be either commercial or
non commercial
Aim :Aim :
 Spread Ideas / Doctrines /
Messages
 No question of ‘selling’

18. PROPAGANDA …PROPAGANDA …
Effect :Effect :
Temporary – ceases to
influence after the cause is
achieved & lose their appeal
e.g. Political parties /
leaders and their election
campaigns / speeches /

19. PROPAGANDA …PROPAGANDA …
Source :Source :
May be commercial – normally
is commercial

20. So that was all About my topic

21. Thank you

22. The End