2. Leaflets:
This leaflet uses a range of
typography. It ranges from a very
plain comic sans font. Which is seen
to be aimed at adults. This is used in
a certain area of the leaflet which
suggests that this area is aimed at a
more adult like audience. Then on
another part of the leaflet the
typography changes to a fun like font
like hobo std. This font is a lot bigger
than the other font and it is bold and
stands out a lot more. It seems to be
that this font is more child friendly
compared to the comic sans which
suggests that there is an area on the
leaflet for children.
There is a illustration next to this
piece of writing which is child like this
links with the child like typography,
There is normally a illustration next
to a piece of factual writing that
backs the piece of writing up and this
is a piece of factual writing for
children that has a illustration to
support this writing.
This leaflet is a lot
more biased towards
nature as it a leaflet
for the national trust.
You can tell this from
the way that nature
is spread all over this
leaflet. They are
more biased about
protecting the
environment
because that is what
the national trust is
about. Through this
they use words like
‘Help’ , ‘Protect’
This leaflet is clear and
has a really good clarity.
It all is in a neat order.
Which makes it simple to
read and this is effective
communication. Each
topic is put into a section
of the leaflet and the
appearance changes on
who the section is aimed
at for example adults and
children. It is easy to
understand because of
this. This makes it simple
to the audience and the
layout is clear and
organized.
The leaflet uses appropriate language for the
audience. It uses middle class language and
does not use slang or abbreviations. It is
formal and uses such words as ‘neighboring’
which you would not necessarily see In more
lower class pieces of writing.
It has to have a more formal
approach to the language as
they are members of the Royal
Society Of Wildlife Trusts. This
is in bold so the audience
notice this more. This is using
persuasive language.
This leaflet uses the main colour red. This is a very noticeable
colour. It makes the leaflet stand out. It is not that colour is sticks
to a colour scheme of natural colours, red and blue. It has to look
smart as it representing a very important element.
3. This section of the leaflet is where legal
constraints and codes of protective, because this
area is dealing with peoples money and bank
details that need to be protected. There will be
rules and regulations for this and once it gets to
the department that sorts the money out they will
have to follow legal constraints to ensure that the
peoples bank details are safe and no not go
missing.
4. The language used on this manual is pretty straight forward and
simple. This is so people can follow the instructions easily. It does
not used big words and it uses a non formal language. It abbreviates
the sentences to keep it short e.g. straight above head, they missed
the your
Instruction Manual:
This is an instruction
manual which is telling
you how to use a
product. This is the
purpose for a
instruction manual. As
you can see this a step
by step manual for
using this product. It
shows you want to do
and where to place it
and how to use this
product.
There is a women and
men's section for the
instructions. So it does
not gender
discriminate. Which is
following codes of
practice following
trading standards.
This instruction manual has a very good clarity. It
is very clear to their target audience. This is by
having sections and keep large amount of space
between each instruction so the audience does
not get confused. They have also added
illustrations to go with the text. This supports the
text and makes the instructions a lot more clear
of what to do. Factual writing typically has
illustrations that come with it to support the text.
This is what this instruction manual has. The text
is spaced out so it is easy to understand and
there are columns to organize the page into
sections to make it easy to read. I think this
instruction manual has a really strong clarity.
Conciseness-
There is only a
few words per
action explaining
what to do and
this is effective
communication as
it keeps the text
short so people
want to read it
and are not
bored. This keeps
it really simple
and follows the
clarity affect.
Bias. I can’t say that this
instruction manual is biased as
such but it shows there product
in a way in which makes you
want to use it. It would be
biased towards health and
keeping fit because this is what
this product is about and this is
what this product is explaining.
The typography on this manual is very
bold and clear. It isn’t anything special
and follows the lines of Ariel and Calibri. It
is universal and can be used for both
genders. It is very adult like which shows
that this piece of equipment is for adults.
It is a high contrast from the background
to make it stand out.
This instruction manual
has to accurate and to
my eyes it does look
accurate so you are able
to follow the instructions
to use the product
correctly.
Here this shows
how the women
and mans
section are
shown on the
instruction
manual. They
have each
section labeled
which links with
the high clarity
of the piece.
5. How to guide:
This is a how to guide to
contouring. This shows you
how to apply make up to
certain areas of the face to
create a heavily contoured
look. This gives the reader
advice and tips to completing
a task in this case
contouring. It can be step by
step like a manual but this is
not.
This piece from the text of this how
to guide gives you advice on how
to make your lips look fuller.
Typography of this how to guide is a very soft font which suggests that it is very girly. It is very
small and almost cute looking which shows that this is guide aimed at girls. It is a Calibri like font
but it is in italics for the titles of the page and normal for the instructions.
This how to contour guide has a very
strong clarity. As you can see it is all
spaced out and has arrows that point to
the part of the face that the text is on
about. This is effective communication
and makes the guide clear and easy to
understand for the audience. The font
is spaced out and is in short hand to
keep it simple and not have mountains
of text. The clarity of this how to guide
is spot on and I think they have got it
just right as it makes the audience want
to read it.
This uses as few words as possible. It
uses short hand writing to explain what
to do/advice and tips. This keeps it
really simple and allows there to be a
strong conciseness. For example it says
‘Highlight: Top of the chin. Instead of
using a proper sentence.
This uses illustration to support the text for example
there is a illustration of a women's face with different
highlighted areas to shows the audience when to apply
what the how to guide Is showing.
This how to guide is biased
about make up as this is what
it is showing. But it does not
necessarily mean that this how
to guide shows that it is
biased. It is very soft. It does
not push make up in your face
when you read it. This does
not show that it is biased. It
shows that it could be but is
not.
This avoids ambiguity by
showing there is clear
information. It tells you exactly
what to do and is clear about
the tips and advice there is no
room for people to interpret
other information. As it is very
straight for
The language used in this work is very simple and shorthand they use
‘:’ to create shorter sentences. The language is in the middle of formal
and slang. They do not use really formal language yet it does not use
slang and abbreviations. It’s just easy language for the audience to
understand.
6. This is a factual writing piece of
Journalism. This is information us
about an event that is happening
and communicating to the
audience about the facts of the
occurrence. This is in an news like
format as it come from The
Guardian news paper website.
The typography used here is an Arial font which is
very plain and nothing special. This shows that is
aimed at adults and it shows that it is newspaper
story. It’s a universal font so any one can read it.
The title is a lot bigger than the rest of the writing
to catch the audiences attention. The typography
is nothing special and they needed to go for a
plainer font so people would be able to read it
clearly.
The clarity of this piece of journalism is very
effective as it is all organized and clear. It is
spaced out and separated out so that there is a
main layout style. You have a clear title and article
that is separated with spaces by a picture. It is
easy to understand which is an effective
communication.
This does not follow conciseness as it can not say
as few words as possible. As this is a news article
it has to be descriptive and it has to engage in all
the facts and add as much in as possible to
create a detailed news article about the subject
and this instance the subject is about the
Shetland Islands.
The writing has a picture to support
the text. This typically comes with a
piece of factual journalism as it
supports the writing and gives the
reader a vivid understand of what the
writing is about. In this case It shows
the mother and daughter that are
mentioned in the article. I suppose
that this is to show that it is actually
affecting real people and you can see
the people that it is affecting.
This article must be accurate this
is because it is delivering
information to the public. You can
believe that this is the right
information due to there being a
photograph and quotes.
A journalism piece could definitely be
biased as there is a story and there is
obviously two sides to every story but
it takes the story from two different
sides and shows this in the writing.
For example on the right it shows that
the young girl is upset but then shows
the other side and says the council
know they will have a better
education. This article is not being
biased even though it could be.
This avoid ambiguity as it presents clear
information in a column and backs statements
up with quotes .
This uses formal language because it is a
national newspaper and is aimed at a higher
class audience. As it is aimed at a more academic
audience they use formal words and language
style to accommodate there audience. Also they
have to be professional so they can not use slang
as that would not be professional.
7. This journalism piece is evidencing
an argument between two opinions
which in this case is whether or not
children on the Shetland islands
should be sent away to boarding
school. This argument has two sides
and this is shown by there being two
paragraphs. One of the paragraphs
shows the young girls point of view
and the other shows the councils
point of view. This clearly explains
both sides to the story for the
audience to chose what they thing is
right. They explain issues and
benefits for both dies which is
evidencing the argument well.
This news article uses a lot of sources such
as people. They have take a a young girl
living in the Shetlands and they have used
the council as another. The reference these
sources well as the tell the audience who
the source is from and how they are related
to the situation. The photograph is clearly
labeled underneath. So you understand
where the image comes from and how it is
relevant. Quotes are correctly attributed
through out the article.
Legal constraints will be considered as this
is an article. As they are talking about news
gagging orders will have to be thought about
as they can not releaser anything that has a
gagging order on it. As it is a piece or writing
by a journalist and is published online
practicality in journalism has to be thought
about. They can not write anything that is
going to offensive towards people and they
have to think about what is suitable to write.
In this specific news article they have been
practical and they have not written anything
that could be offensive to either of the
argument. They have been sensible and
they have not been biased. Issues of libel
needed to be taken into consideration as
well.
Codes of practice needed to be thought of
as well as this is a news article published
online. Things like editors codes of practice,
ASA guidelines and NUJ codes needed to
be thought about as they needed to follow
rules and regulations. This article seems to
follow all these regulations as there is not
anything that is inappropriate to the story.
The main codes of practice that needed to
be taken into consideration must be editors
codes practice. As it is a news story by a
journalist.