Demo in the office

1. CASE
STUDIES
MULTIPLE
CATEGORIES
DYLANFRASER.COM
4, Jan

2. What is multiple category?
Multiple Categories are one of the most important factor for a
small businesses. It allows business to expand their reach across
all the related terms on the web

3. ADVANTAGES
Get to rank for more keywords(additional keywords)
Expand your business reach
Google give almost equal amount of respect to additional
categories
Avoid having duplicate listing just for the shake for
different categories

4. WHY WE ARE
DOING IT?
CUSTOMER's REQUEST:
tcrandall@gmail.com, david@thesocialsherpa.com,
darrengollakner@yahoo.com, timbolton@ecowashlv.com,
xtremewonderclean@gmail.com, vin@seosmooth.com,
david@absoluteliftparts.com,
jeremy.flynn@cardellifestyles.com,
hawkinsk@knoxmarketing.com
WE HAVE ALMOST AROUND 77% CUSTOMERS HAVE
GOOGLE CONNECTED ACCOUNT.

5. Why?..(most important)
I took an example of one of clients(Phacient) who was having the primary
category as Business to Business but was ranking for one of the additional
category "advertising agency"

6. How to add multiple categories to our system?

7. Live Example on Facebook

8. BASIC STATS
113
Locations have added
additional categories to our
system.
70
Locations have connected
account with either
Facebook, Google or Yelp
19
Facebook Connected
Account
45
Gogole Connected Account
In last 7 days

9. THANKS
Ranjith will give you a
comprehensive talk on why additional
categories are important with a few
examples.