Take your business to the next level of marketing, with Google's free tool, GoogleMyBusiness. Learn how to publish posts, news, promotions, and manage good and bad reviews.
This powerpoint is an introduction for Dydacomp's SiteLINK software. SiteLINK integrated your online website with your M.O.M. software. It allows you to manage and control your store, inventory and anything else that you need to keep your online store functioning effectively.
Landing Page Optimization Best PracticesRay Killebrew
This document discusses best practices for optimizing landing pages. It recommends ensuring the headline and all elements of the landing page are clearly focused on a single purpose and call to action. The document also suggests testing landing page elements like headlines, images and calls to action to improve conversion rates. Key recommendations include reducing unnecessary content, simplifying copy, positioning the call to action above the fold, adding credibility elements, offering free trials, and segmenting traffic for testing.
Winning Google AdWords tactics for e-commerce sitesPromodo
This webinar discusses Google AdWords tactics for ecommerce sites. It covers how to structure Google AdWords accounts by region, category, and time. Various ad formats and placements are explained including search, maps, product listings, YouTube, and more. Google AdExtensions like locations, calls, offers, sitelinks, social, products, and apps are also discussed. Dynamic ad extensions and how to configure them are explained. The webinar concludes with discussing automatic rules for campaign management and using Google Analytics to adjust bids. The speaker offers a free online marketing audit to attendees.
A/B testing in CRO - Paul Ryazanov's presentation from Pubcon Las Vegas 2013Promodo
The document discusses the results of A/B testing done by Promodo. Some of the key results highlighted include a 161.66% increase in click-through rate, 58.39% increase in sales, and 107% jump in conversion rate from simple changes to websites. It notes that in 99% of cases, businesses can increase conversion rates by doing ongoing testing and optimizations of pages rather than stopping at a single design. The document encourages ongoing testing to continue improving results.
This document provides tips and recommendations for optimizing conversion rates on various pages of an e-commerce website. It suggests simple tweaks that can be made to the home, category, product, cart, and checkout pages to improve navigation, highlight popular products, simplify processes, and add relevant calls-to-action. Implementing some of these changes may increase conversions by up to 100% or more. It concludes by offering a free website audit service to analyze specific pages and identify additional optimization opportunities.
Converting visitors into sales. How to reach that goal. (Workshop by Promodo ...Promodo
The workshop covers conversion optimization and usability practices. How to find spots to improve, how to track conversions results, best usability tips, long term a/b testing strategy.
1. Search engines account for over 1 in 4 visits to websites in Australia, with Google properties making up 88.5% of searches and delivering over 22% of internet visits.
2. Branded searching is increasing as more people use search engines to navigate directly to known brands and websites.
3. Bidding on your own brand terms in search advertising campaigns is important to maximize exposure and outbid competitors for branded search traffic.
Using Pay-per-Click Marketing Profitably discusses optimizing landing pages for PPC campaigns. It recommends making landing pages relevant to keywords by including them on the page and answering visitors' questions. Proper conversion tracking and testing landing pages through A/B and multivariate testing is also covered to improve results. The key is to think like a customer and continuously test pages to increase conversions and quality scores.
This powerpoint is an introduction for Dydacomp's SiteLINK software. SiteLINK integrated your online website with your M.O.M. software. It allows you to manage and control your store, inventory and anything else that you need to keep your online store functioning effectively.
Landing Page Optimization Best PracticesRay Killebrew
This document discusses best practices for optimizing landing pages. It recommends ensuring the headline and all elements of the landing page are clearly focused on a single purpose and call to action. The document also suggests testing landing page elements like headlines, images and calls to action to improve conversion rates. Key recommendations include reducing unnecessary content, simplifying copy, positioning the call to action above the fold, adding credibility elements, offering free trials, and segmenting traffic for testing.
Winning Google AdWords tactics for e-commerce sitesPromodo
This webinar discusses Google AdWords tactics for ecommerce sites. It covers how to structure Google AdWords accounts by region, category, and time. Various ad formats and placements are explained including search, maps, product listings, YouTube, and more. Google AdExtensions like locations, calls, offers, sitelinks, social, products, and apps are also discussed. Dynamic ad extensions and how to configure them are explained. The webinar concludes with discussing automatic rules for campaign management and using Google Analytics to adjust bids. The speaker offers a free online marketing audit to attendees.
A/B testing in CRO - Paul Ryazanov's presentation from Pubcon Las Vegas 2013Promodo
The document discusses the results of A/B testing done by Promodo. Some of the key results highlighted include a 161.66% increase in click-through rate, 58.39% increase in sales, and 107% jump in conversion rate from simple changes to websites. It notes that in 99% of cases, businesses can increase conversion rates by doing ongoing testing and optimizations of pages rather than stopping at a single design. The document encourages ongoing testing to continue improving results.
This document provides tips and recommendations for optimizing conversion rates on various pages of an e-commerce website. It suggests simple tweaks that can be made to the home, category, product, cart, and checkout pages to improve navigation, highlight popular products, simplify processes, and add relevant calls-to-action. Implementing some of these changes may increase conversions by up to 100% or more. It concludes by offering a free website audit service to analyze specific pages and identify additional optimization opportunities.
Converting visitors into sales. How to reach that goal. (Workshop by Promodo ...Promodo
The workshop covers conversion optimization and usability practices. How to find spots to improve, how to track conversions results, best usability tips, long term a/b testing strategy.
1. Search engines account for over 1 in 4 visits to websites in Australia, with Google properties making up 88.5% of searches and delivering over 22% of internet visits.
2. Branded searching is increasing as more people use search engines to navigate directly to known brands and websites.
3. Bidding on your own brand terms in search advertising campaigns is important to maximize exposure and outbid competitors for branded search traffic.
Using Pay-per-Click Marketing Profitably discusses optimizing landing pages for PPC campaigns. It recommends making landing pages relevant to keywords by including them on the page and answering visitors' questions. Proper conversion tracking and testing landing pages through A/B and multivariate testing is also covered to improve results. The key is to think like a customer and continuously test pages to increase conversions and quality scores.
How to make the most of your holiday ups and downsPromodo
This document provides tips for analyzing holiday marketing campaigns. It suggests asking four questions: When to run the campaign, How to run it, Who to target, and What products to feature. For each question, it offers specific best practices. For example, for "When" it recommends launching earlier and not ending too soon. For "How" it discusses optimizing paid search and SEO. The document also shares examples of successful holiday campaigns from companies like John Lewis and Marks & Spencer that leveraged hashtags and storytelling across channels.
This document provides guidelines for reviewing paid search campaigns, including:
1. It recommends looking at metrics like cost, click-through rate, clicks, and conversions over various time frames to identify any trends or issues.
2. Potential issues could include costs being too high, low CTR, variable clicks, or low conversion rates, which should be drilled down on at the keyword, ad, or landing page level.
3. Running reports like search query, negative keyword, and destination URL reports can help identify problem areas to fix or test, with the goal of improving customer experience and the bottom line.
This document discusses the importance of value optimization for pay-per-click (PPC) marketing success. It identifies the three main drivers of PPC success as landing page optimization, value optimization, and PPC campaign optimization. Value optimization involves getting the right product, offer, price, and company to address the question of whether a customer wants to buy from that company. Methods like simple price changes, creative pricing, providing more value, selling additional products, and creating continuity programs can optimize value. Properly optimizing value through techniques like these can increase profits by 11% or more and lead to benefits like higher ad positions and opportunities on new advertising channels.
My Proprietary Conversion Optimization flowchart. How to integrate Retargeting and Marketing Automation strategies to increase conversions through the Sales Funnel.
The document discusses optimizing search engine marketing to drive high-quality leads for an enterprise sales force. It recommends pointing paid search clicks at aggressive lead generation pages and treating search traffic that converts well as top-priority leads. It also suggests reviewing sales metrics like close rate, time to close, and average selling price to provide feedback to optimize search buys and the website.
The document discusses optimizing search engine marketing to drive high-quality leads for an enterprise sales force. It recommends focusing paid search clicks on aggressive lead generation pages and treating high-converting search traffic as top-priority leads. It also suggests educating reps on the value of paid search leads and using sales metrics like close rate and time to close in a feedback loop to optimize search buys and site content.
How to compete in the world of Google ShoppingSamantha Noble
Google Shopping is a very lucrative advertising platform if it is done correctly. In this presentation I will share with you some of the latest features available to advertisers and what you can do to maximise your ROI from campaigns.
The 4P Framework is used to plan the content flow of a landing page to optimize conversions. It involves a Promise to answer "What's in it for them" using an attention-grabbing headline. It also uses Picture to provide proof like statistics and testimonials to build trust, and Push to indicate the desired action. The framework shows how to structure the header, benefits, social proof, before/after states, more statistics, social media reviews, video reviews, and a final call to action. It also provides questions to ensure the page is customer-centric, identifying the product, benefits, competitive advantages, affiliations, and credible user-generated content that can be leveraged.
Google Shopping is one of the most talked about AdWords features at the moment but if you don't know what you are doing, you can waste a lot of budget and not get the ROI you were expecting.
In this presentation from BrightonSEO in 2015, you will find lots of tips and advice for making the most out of this platform and really competing in this competitive space.
How to Increase Your Facebook Dynamic Product Ads PerformanceTinuiti
This document provides an overview and instructions for setting up and optimizing Facebook Dynamic Product Ads. It discusses implementing a custom audience pixel, creating dynamic product ad campaigns and ad sets, best practices for targeting, testing cross-selling and upselling opportunities, maintaining control over messaging and targeting, and utilizing demographic data to improve targeting. The presentation includes polls, examples, and encourages attendees to submit questions in the chat box.
Google Shopping Campaigns - How to Drive SalesGoDataFeed
This document summarizes a webinar about Google Shopping campaigns. It introduces the presenters from GoDataFeed and OperationROI and covers topics like the importance of data quality, the new campaign structure in Google Shopping, and different bidding strategies for Shopping campaigns including category/brand bidding, performance bidding, price-point bidding, margin bidding and seasonality bidding. Contact information is provided at the end for any additional questions.
2015 Practical Guide to Using Google Shopping ads or PLA's (Presented to SEM...Ann Stanley
Ann Stanley presented a guide to using Google Shopping ads. The presentation covered:
1) The importance of using Shopping ads for ecommerce sites due to higher click-through rates and conversion rates compared to text ads.
2) How to set up product feeds from a website to Shopping campaigns in Google Merchant Center.
3) Best practices for structuring Shopping campaigns, ad groups, and product groups based on brand, category, and item.
4) Common issues that can lead to feed and account disapprovals and how to prevent them through quality product data and pricing policies.
5) Tips for improving results including bid adjustments, use of promotions and negatives, and generic phrase matching.
6) New features
This document discusses using analytics to optimize landing pages. It covers gathering information to improve websites, tying metrics to business goals, testing page variations, and landing page best practices. It recommends starting with business goals, key metrics like visitors and conversions, and conversion tracking. It also discusses multivariate testing of landing pages using tools like Google Website Optimizer, and provides free analytics resources.
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm ecommerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
This document provides tips for optimizing landing pages to improve conversions. It discusses designing for web reading patterns, writing copy with search in mind, using images and video strategically, highlighting clear calls to action, and testing landing pages to determine what drives the best results. The key recommendations are to match branding across pages, ask for additional engagement from customers, write helpful copy from the user's perspective, show diverse product images and angles, reiterate calls to action, test page elements like button placement, and use testing to improve conversion rates.
The document provides tips for maintaining an effective web presence for a business. It discusses reviewing and revising marketing plans to ensure correct product offerings and competitive pricing. It also emphasizes the importance of customer feedback to understand wants and needs. Tips include engaging on social media, building relationships with bloggers, participating in online communities, developing authority on forums, optimizing search results, and using email marketing to grow an audience. The overall message is that businesses need to regularly evaluate their online strategy and make adjustments based on changes in the competitive landscape, technology, and customer preferences.
Awesome Reporting for Winning at PPC #HeroConfKoozai
Whether you are a seasoned PPC pro or you are just getting started, you need to be reporting like a rockstar. Understanding the data you are presented with is paramount when it comes to paid search; the decisions you make need to be informed and backed with stats. There really is no need for the guessing game with all the tools available to us. You'll learn:
- How to report findings in an actionable, specific way to each type of audience (colleague, boss, client, potential client).
- Ways to use Google AdWords, Google Analytics and Excel in partnership to get the most out of your data.
- Why it's beneficial to use audit checklists.
Amazon Sponsored Products: An Introduction to Advertising for SellersBobsled Marketing
Amazon's advertising platform for sellers can be an extremely effective way to drive customers to your product listings. By targeting specific keywords and search terms, you can target shoppers who have expressed an interest in your product. Or... your competitor's product!
How Vendors Can Avoid Amazon Chargeback FeesTinuiti
From packaging problems to technical errors within an Electronic Data Interchange (EDI), Amazon will charge vendors for almost anything they can & most of the time vendors don’t know these fees occur. In almost every case, these chargeback fees are preventable.
How to Succeed with the New Bing Product AdsTinuiti
CPC Strategy & Bing team up to deliver the definitive resource on Bing Product Ads, Bing's new online product advertising program for ecommerce merchants.
CPC's Jeff Coleman and Bing's Lindsay LaFran dive into how to set up Bing Product Ads, what it means for retail advertisers, and overall best practices and strategy.
Seo off page training session - jan 2012alishathomaas
The document discusses various off-page SEO link building methods including business listings, classified advertisements, product listings, answering questions, and sharing documents. It provides steps to list a business on directories, post classified ads, create an online product store, participate in question-answering forums, and share documents to build backlinks. The last section contains sample questions about SEO concepts.
How to make the most of your holiday ups and downsPromodo
This document provides tips for analyzing holiday marketing campaigns. It suggests asking four questions: When to run the campaign, How to run it, Who to target, and What products to feature. For each question, it offers specific best practices. For example, for "When" it recommends launching earlier and not ending too soon. For "How" it discusses optimizing paid search and SEO. The document also shares examples of successful holiday campaigns from companies like John Lewis and Marks & Spencer that leveraged hashtags and storytelling across channels.
This document provides guidelines for reviewing paid search campaigns, including:
1. It recommends looking at metrics like cost, click-through rate, clicks, and conversions over various time frames to identify any trends or issues.
2. Potential issues could include costs being too high, low CTR, variable clicks, or low conversion rates, which should be drilled down on at the keyword, ad, or landing page level.
3. Running reports like search query, negative keyword, and destination URL reports can help identify problem areas to fix or test, with the goal of improving customer experience and the bottom line.
This document discusses the importance of value optimization for pay-per-click (PPC) marketing success. It identifies the three main drivers of PPC success as landing page optimization, value optimization, and PPC campaign optimization. Value optimization involves getting the right product, offer, price, and company to address the question of whether a customer wants to buy from that company. Methods like simple price changes, creative pricing, providing more value, selling additional products, and creating continuity programs can optimize value. Properly optimizing value through techniques like these can increase profits by 11% or more and lead to benefits like higher ad positions and opportunities on new advertising channels.
My Proprietary Conversion Optimization flowchart. How to integrate Retargeting and Marketing Automation strategies to increase conversions through the Sales Funnel.
The document discusses optimizing search engine marketing to drive high-quality leads for an enterprise sales force. It recommends pointing paid search clicks at aggressive lead generation pages and treating search traffic that converts well as top-priority leads. It also suggests reviewing sales metrics like close rate, time to close, and average selling price to provide feedback to optimize search buys and the website.
The document discusses optimizing search engine marketing to drive high-quality leads for an enterprise sales force. It recommends focusing paid search clicks on aggressive lead generation pages and treating high-converting search traffic as top-priority leads. It also suggests educating reps on the value of paid search leads and using sales metrics like close rate and time to close in a feedback loop to optimize search buys and site content.
How to compete in the world of Google ShoppingSamantha Noble
Google Shopping is a very lucrative advertising platform if it is done correctly. In this presentation I will share with you some of the latest features available to advertisers and what you can do to maximise your ROI from campaigns.
The 4P Framework is used to plan the content flow of a landing page to optimize conversions. It involves a Promise to answer "What's in it for them" using an attention-grabbing headline. It also uses Picture to provide proof like statistics and testimonials to build trust, and Push to indicate the desired action. The framework shows how to structure the header, benefits, social proof, before/after states, more statistics, social media reviews, video reviews, and a final call to action. It also provides questions to ensure the page is customer-centric, identifying the product, benefits, competitive advantages, affiliations, and credible user-generated content that can be leveraged.
Google Shopping is one of the most talked about AdWords features at the moment but if you don't know what you are doing, you can waste a lot of budget and not get the ROI you were expecting.
In this presentation from BrightonSEO in 2015, you will find lots of tips and advice for making the most out of this platform and really competing in this competitive space.
How to Increase Your Facebook Dynamic Product Ads PerformanceTinuiti
This document provides an overview and instructions for setting up and optimizing Facebook Dynamic Product Ads. It discusses implementing a custom audience pixel, creating dynamic product ad campaigns and ad sets, best practices for targeting, testing cross-selling and upselling opportunities, maintaining control over messaging and targeting, and utilizing demographic data to improve targeting. The presentation includes polls, examples, and encourages attendees to submit questions in the chat box.
Google Shopping Campaigns - How to Drive SalesGoDataFeed
This document summarizes a webinar about Google Shopping campaigns. It introduces the presenters from GoDataFeed and OperationROI and covers topics like the importance of data quality, the new campaign structure in Google Shopping, and different bidding strategies for Shopping campaigns including category/brand bidding, performance bidding, price-point bidding, margin bidding and seasonality bidding. Contact information is provided at the end for any additional questions.
2015 Practical Guide to Using Google Shopping ads or PLA's (Presented to SEM...Ann Stanley
Ann Stanley presented a guide to using Google Shopping ads. The presentation covered:
1) The importance of using Shopping ads for ecommerce sites due to higher click-through rates and conversion rates compared to text ads.
2) How to set up product feeds from a website to Shopping campaigns in Google Merchant Center.
3) Best practices for structuring Shopping campaigns, ad groups, and product groups based on brand, category, and item.
4) Common issues that can lead to feed and account disapprovals and how to prevent them through quality product data and pricing policies.
5) Tips for improving results including bid adjustments, use of promotions and negatives, and generic phrase matching.
6) New features
This document discusses using analytics to optimize landing pages. It covers gathering information to improve websites, tying metrics to business goals, testing page variations, and landing page best practices. It recommends starting with business goals, key metrics like visitors and conversions, and conversion tracking. It also discusses multivariate testing of landing pages using tools like Google Website Optimizer, and provides free analytics resources.
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm ecommerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
This document provides tips for optimizing landing pages to improve conversions. It discusses designing for web reading patterns, writing copy with search in mind, using images and video strategically, highlighting clear calls to action, and testing landing pages to determine what drives the best results. The key recommendations are to match branding across pages, ask for additional engagement from customers, write helpful copy from the user's perspective, show diverse product images and angles, reiterate calls to action, test page elements like button placement, and use testing to improve conversion rates.
The document provides tips for maintaining an effective web presence for a business. It discusses reviewing and revising marketing plans to ensure correct product offerings and competitive pricing. It also emphasizes the importance of customer feedback to understand wants and needs. Tips include engaging on social media, building relationships with bloggers, participating in online communities, developing authority on forums, optimizing search results, and using email marketing to grow an audience. The overall message is that businesses need to regularly evaluate their online strategy and make adjustments based on changes in the competitive landscape, technology, and customer preferences.
Awesome Reporting for Winning at PPC #HeroConfKoozai
Whether you are a seasoned PPC pro or you are just getting started, you need to be reporting like a rockstar. Understanding the data you are presented with is paramount when it comes to paid search; the decisions you make need to be informed and backed with stats. There really is no need for the guessing game with all the tools available to us. You'll learn:
- How to report findings in an actionable, specific way to each type of audience (colleague, boss, client, potential client).
- Ways to use Google AdWords, Google Analytics and Excel in partnership to get the most out of your data.
- Why it's beneficial to use audit checklists.
Amazon Sponsored Products: An Introduction to Advertising for SellersBobsled Marketing
Amazon's advertising platform for sellers can be an extremely effective way to drive customers to your product listings. By targeting specific keywords and search terms, you can target shoppers who have expressed an interest in your product. Or... your competitor's product!
How Vendors Can Avoid Amazon Chargeback FeesTinuiti
From packaging problems to technical errors within an Electronic Data Interchange (EDI), Amazon will charge vendors for almost anything they can & most of the time vendors don’t know these fees occur. In almost every case, these chargeback fees are preventable.
How to Succeed with the New Bing Product AdsTinuiti
CPC Strategy & Bing team up to deliver the definitive resource on Bing Product Ads, Bing's new online product advertising program for ecommerce merchants.
CPC's Jeff Coleman and Bing's Lindsay LaFran dive into how to set up Bing Product Ads, what it means for retail advertisers, and overall best practices and strategy.
Seo off page training session - jan 2012alishathomaas
The document discusses various off-page SEO link building methods including business listings, classified advertisements, product listings, answering questions, and sharing documents. It provides steps to list a business on directories, post classified ads, create an online product store, participate in question-answering forums, and share documents to build backlinks. The last section contains sample questions about SEO concepts.
This document provides information about setting up a Google My Business (GMB) listing. It discusses what a GMB listing is, its importance, and how to set up an account from scratch. The key steps covered are choosing a category, adding basic information like operating hours and descriptions, uploading photos, and verifying the account before it becomes public. Setting up the listing involves filling out information in the "Info" and "Photos" tabs of the GMB menu.
We’ve talked about Google my Business before and the benefits being involved for your small business. Today we are going to take a deep dive into the type of posts you can add to GMB – and why you should!
This document provides tips and strategies for optimizing Google AdWords campaigns to increase conversions, traffic, and quality score. It discusses techniques such as refining keywords, using keywords in ad text, including prices in ads, adding new keywords, separating high-traffic keywords, increasing budgets and bids, and expanding location targeting. The overall goal of the optimization techniques presented is to improve campaign performance metrics like clicks, impressions, and conversions.
Performance Advertising & Affiliate Marketing
This hands-on workshop will teach you how to generate revenue using affiliate networks and other performance oriented advertising including cost per click and cost per action models. You will learn how the same set of advertisements on the page can generate 250% more revenues by optimizing your advertising mix.
Led by David Rodnitzky - Principal, PPCAdbuying.com; VP Advertising, Mercantalia; Director of Marketing, Adteractive
In an ongoing effort to make creating campaigns on LinkedIn easier for everyday marketers, we've redesigned campaign manager to lead with objectives. Learn what's changing and hands-on tips for creating campaigns in the new experience.
Google My Business is a free local platform provided by Google that allows businesses to manage their online presence and interact with customers. It benefits businesses by increasing website traffic, sales, search engine rankings, brand recognition, and interactions with customers. The document provides instructions for businesses to create a listing on Google My Business in 9 steps, which involves entering the business name, address, category, contact information, and verifying the listing. It emphasizes that listing on Google My Business can help businesses improve their online presence and visibility to potential customers.
Google Shopping Campaigns - The New Face Of PLAsCPC_Strategy
Learn about Google’s latest updates including:
-What’s really on a Google search page?
-How is Google changing and how can you adapt?
-What changes should you make to your data feed?
-How can you improve ROI on Google Shopping?
Get expert advice from Jeff Coleman, Director of Account management, who has over 6 years of Google expertise.
Cpc Strategy & Amazon on the New Sponsored Products UpdatesJon Gregoire
1. The document discusses new features of Amazon Sponsored Products including negative keywords, advanced match types, and bulk operations.
2. Negative keywords allow sellers to exclude low-performing search terms from ads. Advanced match types (broad, phrase, exact) control how closely customer search queries must match keywords. Bulk operations allows uploading many campaigns, ads, or keywords at once in a CSV file.
3. The presentation provides examples and use cases for how sellers can test each new feature to improve campaign performance and spend efficiency.
Presentation given at the Florida Realtors Convention in Orlando, FL, on August 22, 2019. If you're a real estate agent, run a realty agency or are a realtor brokage firm, this is a must-watch presentation!
How to Compete on Google Shopping (#brightonseo)Samantha Noble
Slides from my Google Shopping presentation at BrightonSEO in September 2015. With over 1,000 changes to the AdWords interface in 2013, it is clear that Google invest a lot in this platform. A lot of the changes were for Google Shopping and in this presentation I am giving away lots of tips and techniques to maximise ROI from this channel
This presentation shows 5 basic Google marketing tools for small businesses and nonprofit organization. Prepared by #OhioBusinessHelp.com and Rob Bunting of CIG
February 2018 Customer Webinar - GetFiveStarsGatherUp
In this month's webinar we unveiled the launch of our new Review Widget - now you can show both 1st Party and 3rd Party reviews on your website.
We also discussed an update to Google Q&A Monitoring and Management, and many other new features and updates.
- The document discusses the history and evolution of Google AdWords and Google Shopping campaigns, providing statistics on their growth and effectiveness. It offers best practices for setting up shopping campaigns, such as customizing ad groups and using custom labels for strategic bidding. Tips are also provided for optimizing campaigns using Google Merchant Center and Google Analytics. New features like Merchant Promotions and Local Inventory Ads are highlighted that could help improve campaign performance.
GMB - Google My Business Setup & OptimizationGetFoundLocal
When set up and marketed correctly GMB can deliver branding, engagement, and new customers to your business. If ignored or not marketed properly, Google My Business just becomes another waste of time. Google makes this excellent service available for free. Take advantage and build your business.
In this highly interactive session, affiliate marketing veteran Ola Edvardsson takes a fresh look at what really works in the affiliate marketing space.
Google my business optimization for 2019Daniel Morell
Showing up on Google My Business (GMB) is not accidental. Understanding what moves the needle is vital to focusing efforts where it matters most.
In this presentation, I show how local search works, what changed in 2018, and some tips and tactics for optimizing in 2019,
I presented this slide deck to members of the Heart of the Valley Chamber of Commerce in Kaukauna, WI on January 10th, 2019.
How to do Classified Submission to Improve SERP Ranking of your websiteDSOMGuy
Classified submission is a digital marketing technique where businesses post advertisements on online classified websites or platforms to increase their website rank. The process involves selecting suitable classified websites, creating an account, composing an ad with title, details, images and contact info, submitting the ad, promoting it, and monitoring performance over time. Classified ads are evaluated based on metrics like traffic, leads or sales generated.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
12. Service categories
Categories allow you to group similar services
Industry
Department
Service type (Branding, Financial Services, Education )
17. Product categories
Categories allow you to group similar products
Categorize by brand name
Style
Product type (Shoes, Kitchen Supplies, Food)
Size
18. Adding Products
You need the following
A product image
Product price
Description
A complete CTA with a link*
*Multiple CTA options are available
19. Adding Products
A complete product listing
As you add or subtract products
from your offerings, make sure
to update your collections
22. What are posts?
Posts allow you to broadcast information to users on a
variety of topics.
Events
News
Offers (sales)
Product information
Sharing company updates
29. What is an event?
A time specific offer.
Dates
Conditions
Condensed descriptions
Great for physical locations and
time sensitive material
30. Have news to share?
Great for offering
additional information
Changes to your business
Changes in related industries
Excellent for sharing information
Should be less sales focused
44. Questions?
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