Here we will able to learn All the what are the techniques used in social media marketing, social media optimization, search engine optimization and Social Media Marketing.

2. DIGITAL MARKETING
WH
AT
WH
ERE
WH
Y

3. CAREER OPPORTUNITIES
DIGITAL MARKETER
FREELANCER
ONLINE
EARNING
PROFESSIONAL
JOB
ENTREPRENEUR
WORK ON
INDIVIDUAL
PROJECTS
EARN FROM
ADSENSE/
AFFILATE
WORK FOR A
COMPANY
START YOUR
OWN BUSINESS

4. AUDIENCE
Those Who Will Consume
Your Message.
Core Of Digital Marketing.
CONTENT
What Your Audience Will
Consume
Types: TEXT, VIDEO, IMAGE,
AUDIO
MEDIUM
Channels: SMM, PPC,
SEO, Email Marketing,
Display Ads
CONTEXT
Subject Or Objective Of
Content
COMPONENTS
MESSAGE

6. Digital Marketing Strategy
OBJECTIVE CHANNELS
TARGET
AUDIENCE
ANALYSIS IMPLIMINTATION
DIGITAL
MARKETING
CHANNELS
• SEARCH
ENGINE (LOW)
• FACEBOOK
(HIGH)
• INSTAGRAM
(HIGH)
TARGET
AUDIENCE
• INSTITUTIONS
• SMALL AND
MEDIUM
ENTERPRISES
• HOSPITALS
• LARGE SCALE
INDUSTRIES
MARKETING
OBJECTIVE
• GENERATE
LEADS
• INCREASE
SERVICE
AWARENESS
• INCREASE
VISITSORS TO
MY WEBSITE
• TOP RANK IN
SERP CONDUCT AUDIT
RESEARCH

7. Search Engine Optimization

8. WEBSITE
HOME PAGE BLOG/POST
CONTACT
US
HEAD OTHER

9. HEAD
<Title>Keyword in Ad Title and near the beginning ”65 Characters / 6-7 Words”</Title>
<www.keyword in url.com/>
<META TAGS>
<Meta Name=“Description” Content = “230 Characters”/>(Only For Home Pages Now)
<Meta Name=“Robots” Content = “index, follow or No Follow”/>
<Meta Name=“Revisit-After” Content = “Chose Days”/>
<Meta Name=“Geo Location” Content = “IN”/>
<Meta Name=“Language” Content = “English”/>

10. HOME PAGE
RESPONSIVE
TITLE
LOGO
Call To Action
Social Media Button
NO Excessive
links

11. CONTACT US
<Title>Optimize it for search so that it includes your keyword targets </Title>
Meta Name=“Description” Content = “ conversion friendly meta-description ”/>

12. CONTACT US

13. CONTACT US
COPY THIS EMBED
CODE AND PASTE IT
ON CONTACT PAGE

14. BLOG / POST
KEYWORD DENSITY
• Key Word : Digital
marketing agency in
Kashmir
• Results : 5
• Density: 1.2%
• 5000 words = 6 Times
Keyword

15. BLOG / POST
Content
Optimization
• Keyword in Title
• Keyword in H1
• Keyword In URL
• Keyword in Beginning of
document
• Used LSI Tool (Latent
Semantic Indexing)
• Anchor Text
• Bullets
• Internal Links
• Keyword Proximity
• IMAGE (keyword on image,
keyword in image, keyword
in alt tag)
• Conclusion

16. Webmaster Tool Analyse the following report
• Organic clicks.
• Total number of search
• Calculate organic SERP
• Calculate Average CTR
• Measurement of organic
traffic by devices
• Calculation of traffic by the
location
• Server Error
• Health of site map
• Robot.txt Report
• Backlink Report

17. Schema
STRUCTURED DATA
(Schema)
www.webcode.tools

18. Robot.txt
User-agent: *
Disallow: /your file name
User-agent: googlebot
Disallow: /your file name

19. Site Map
Xml Sitemap
For Bots
Xml Sitemap
For Users

20. Track Competitors By google Alerts

21. Types
One
Way
Two
Way
Three
Way
BACKLINK
80%
20%
Nature
No Follow
Do Follow

22. How To Create Backlink
Directory
Submission
Article
Submission
Web 2.0
Submission
Google My
Business(NAP)
Blog
Commenting
REST: Social Bookmarking, Profile link building, Responses.
100% Do Follow 100% Do Follow 40% Do Follow 95% No Follow
60% Do Follow 10% Do Follow 100% No Follow

23. Expired Domains
Search Google Expired Domains Related Directory Submission sites
High DA
High PA
Spam Score < 5
Event Sites

24. Pick Related URL
Check Spam Score In Moz
Connect in Blogger
Connect Webmaster Tool
Clear Spam Score
Disallow 404 Errors
301 Redirect

25. Google My Business(NAP)
Title (Brand Name + Keyword)
Select Relevant Category
Upload Business Images
Radius Targeting
Keyword in Labels
Manage Opening Hours
Use Proper Address

26. Directory Submission
Fill up form and submit al details
Start Searching local Directory
submission site in google

27. Web 2.0 Submission
S.No Web 2.0 website List Page
Rank
1 http://xing.com 9
2 http://wordpress.com 9
3 http://blogger.com 9
4 http://last.fm 8
5 http://livejournal.com 8
6 http://angelfire.lycos.com 8
7 http://angelfire.com 8
8 http://sfgate.com 8
9 http://wix.com 8
10 http://weebly.com 8
These are the top sites
where we submit our
unique article/blog
and generate traffic to
our website
These are the best way
for Backlinks

28. Blog Commenting
Always comment on high DA/PA
Websites
Link From Similar Sites Work On Content of Comment
Search Blog:
Site:blogsite.localDomain “keyword”
Open Related Blog
If Name/URL/Comment
box is present then Fill Up

29. Blog Commenting
Format
@Name Of writer/@admin
No Thank You / No Very Good
Copy Link And Make Excel Sheet
and check later it has been
approved or not
Mix Label of blog with content
Make Content Questionable

30. Faster Than SEO
Increase Brand Awareness
Remarketing
Tackle your competition better
RED OCEAN

31. CAMPAIGN
Choose
Objective Of Ad
Define Objective Of Campaign

33. For New Campaigns

35. We choose
Starting Date
End date
Time scheduling
according to our
needs

36. Ad Group

38. Make Ad Groups as per your services

39. Keywords

40. Negative Keywords

41. Display Ads Remarketing

42. Remarketing In Display Ads

43. Social Media Optimization
BLUE OCEAN

44. Pine Apple Chart
Research
Analyze
Implement
ation

45. Public Account
Keywords In username
Phone Number
Website URL
Bio In Bullet
INSTAGRAM SEO
Unique Infographics
#4 Hashtag @1 at the rate

46. Social Media Marketing

47. Blue Print
WHAT
Provide SEO, SEM, SMM,SMO Services
Facebook and Instagram
objective
Engagement, Generate Leads
Awareness
WHEN
24 x 7
WHERE
Kashmir
Mobile
WHOM
Male
20-50 Age
Hospitals
Big Firms
Small And Medium Enterprises
Institutions
HOW

48. BLUE OCEAN

49. Facebook Ad

50. THANK YOU
