This presentation was given at Vistaprint's town hall-style 21st Century Marketing event for local micro businesses in conjunction with the Lexington Chamber of Commerce on January 20, 1011.

1. Internet Marketing Get Online. Get Found. Grow your Business. Whitney Pegden

2. Internet Marketing Boot Camp

4. Email Marketing

5. Banner Ads

6. Adwords

7. Google

8. Yahoo

9. Bing

10. Social Media

11. Facebook

12. Twitter

13. PPC

14. SEO

15. Foursquare

16. Yelp

17. Yellowpages.comInternet Marketing is a broad mix of techniques businesses can use to market their business, increase sales, build awareness, and communicate with customers on the internet

18. The Importance of Internet Marketing Company Confidential – VistaPrint © 2007 Build Brand Off and Online It’s important to brand your business across multiple marketing channels. Whether it’s in a store, in a brochure, or on your website, make sure people can find you wherever they’re looking with consistent messaging they’ll recognize. Acquire new Customers Whether you’re a local business or selling your products nationally, the internet is the number one place consumers are shopping or searching for business information. The internet is an inexpensive and effective way to keep in touch with your growing customer base. Use Internet Marketing to share your latest news, promotions and events. Retain Existing Customers Manage Online Reputation Forums like Facebook, blogs, and review sites like Yelp are influencing consumer decisions. Make sure to stay involved in the conversation to keep your business reputation strong.

19. By The Numbers Company Confidential – VistaPrint © 2007 61% of local searchers make in-store visits after searching for a business online E-mail marketing's return on investment (ROI) is $45 for every dollar spent 87% of online Local Searchers never leave the 1st page of search results 57.5% of internet users use social networks at least monthly this year 42% of Twitter users learn about products and services via Twitter. 41% provide opinions about products/services. 19% seek customer support 46% of small businesses still don’t have a website

20. Get Online. Company Confidential – VistaPrint © 2007

21. It’s about Driving Traffic to your Site and Business Company Confidential – VistaPrint © 2007 Just like a storefront where it’s important to get foot traffic, internet marketing is all about getting people to your website eCommerce Social Media Blogs SEO Email Marketing 86% of consumers who use search engines to find a local product or service follow up with a phone call or in-store visit. And 61% of those end up making their purchase offline. Local Search

23. Peace of Mind

24. Expensive

26. Convenient

27. You don’t like asking for favors

29. Easy to Maintain

30. Takes more time

32. Make sure your Contact information is very prominent

33. Add options for customers to purchase your products and services online with a shopping cart

34. Make sure the most important information is above the fold

35. Add Facebook and Twitter widgets to your site so visitors can follow you online2 Contact Info 3 Shopping Cart 4 Above the Fold

36. Get Found.

37. Get Found with Search Engine Marketing Search Engines like Google have 3 main types of search results: Local, Organic, and Paid. Use Search Engine Marketing to increase your website visibility and drive traffic to your site. Local Search Paid Search Organic Search Company Confidential – VistaPrint © 2007

39. Choose 2-5 keywords that describe your business, and make sure to include them frequently on your site

40. Set up a listing for your business on Yelp

41. Consider hiring an SEO consultant1 Claim Listing Business Verified 6 Fill out Business Info 4 Edit Your Business 3 2 Verify Listing 5 Sign In

42. Grow your Business.

44. Sending emails with rich images and content

45. A way to keep in touch with your many customers

46. Cost effective way to reach customers

47. A replacement for traditional direct mail marketing

48. Using Gmail, yahoo, etc. to send simple emails to your customers

49. A tool for spamming consumers with unwanted mail

51. Add a Contact Form to your website

52. Make sure there is a prominent “Call to Action” and a link to your website in each campaign

53. Brainstorm a list of Subject Lines to encourage recipients to open emails

54. Monitor your reporting and results to enhance your emails going forward3 Monitor Activity 2 Subject Lines 2 Subject Lines Subject: Can’t fit a Sofa under your Tree? 1 Call to Action 1 Call to Action

55. An Internet Marketing Portfolio makes it Possible Company Confidential – VistaPrint © 2007 Internet Marketing is different for every company, but using a combination of techniques will deliver the most success for your business. eCommerce Social Media Blogs SEO Email Marketing Local Search

56. Questions?

57. Internet Marketing Checklist 1/20/2011 18