This document describes a collectible baseball publication called "The Game We Love" being produced by The Sporting News to commemorate 125 years of baseball. It will include archival content, iconic photographs, and lists ranking the best players, managers, games, etc. Coca-Cola is being offered an exclusive sponsorship that includes advertising space in the publication and a 10,000 copy customized "Coca-Cola Edition". The partnership provides branding opportunities and could feature an editorial section about Coca-Cola's history with baseball.

1. BASEBALL COLLECTABLE
Presenting Partner Overview

2. The Game We Love
Fans of baseball have a great new reason to
be even more excited about the start of the
2015 season!
The Game We Love
The Sporting News and 125 Years of Baseball
Timed to go on-sale in the week preceding
Opening Day 2015, this beautifully
designed, collectable-quality “bookazine”
is a 192-page commemorative publication
that showcases incredible content from the
Sporting News archives.

3. The Game We Love
The publication is
also a showcase of
amazing photography
and features a tribute
to perhaps the most
famous baseball
photographer of all
time, Charles Conlon,
in a special section
dedicated to iconic
images from the
renowned Conlon
Collection.
Designed to serve as a visual and educational roadmap through many of the biggest
stories in the history of baseball, The Game We Love offers opinion and perspective on
defining moments and epic events over the 125+ years of The Sporting News.

4. The Game We Love

5. The Game We Love
The Game We Love is built upon the
foundation of in-depth features that often
celebrate, and sometimes investigate, our
ranking of the 10 biggest stories that have
helped shape the game...
...including broad ranging topics from
the inspiring story of Jackie Robinson
breaking the color barrier to the
modern-era use of performance-
enhancing drugs and the stain that
issue has left on the record books.

6. The Game We Love
In addition to the arresting imagery captured by Conlon
and others, The Game We Love also includes a wide variety
of thought-provoking ranking lists as well as a complete
section of position-by-position “all-time teams” for each
MLB franchise. It’s a collection of opinions that will no
doubt serve as terrific debate fodder for every fan that
reads it.
‣ The 50 Greatest Players
‣ The 10 Greatest Managers
‣ The 10 Greatest Postseason
Series
‣ The 10 Greatest Home Runs
‣ The 10 Greatest Rookie
Seasons
‣ The 10 Greatest All-Star
Game Moments
‣ The 10 Greatest Villains
‣ The 10 Most Unlikely Playoff
MVPs
‣ The 10 Greatest Announcers
‣ The 10 Greatest Base-Stealers
‣ The 10 Greatest Fastballs
‣ The 10 Greatest Nicknames
Topics include:

7. The Partnership
The entire advertising & marketing platform opportunity for this publication is
limited to one (1) exclusive corporate partner.
Assets Overview -
General Distribution Edition
‣ One (1) page “sponsor letter” from Coca Cola’s Chairman (or other selected brand ambassador) on the
Inside Cover Page (cover 2) - adjacent to the Table of Contents
‣ Opportunity to highlight Coca Cola’s 100+ year association with baseball and connect with the readers by
offering insight into your corporate passion for the game and its history
‣ Sporting News will provide the creative design work for the “letter page” for Coke’s approval - - the intent
is to develop an organic design integration of your opening message that is consistent with the design
elements of the publication itself
‣ Two (2) page, full-color advertising spread unit within a mutually agreeable (t.b.d.) far-forward
location inside the publication
‣ One (1) full-color advertising unit on the Cover 4 position
cont’d

8. The Partnership
Investment
$ net
‣ Includes identical advertising/marketing element placements as “general distribution” version
‣ Coca-Cola has the opportunity to change the advertising creative units for the customized“Coca-Cola
Edition”
‣ 10,000 Customized copies of the publication created exclusively for Coca-Cola for (tbd)
corporate merchandising, retail merchant customer gifts, etc.
‣ Customized Front Cover with: Coca-Cola as “exclusive presenting partner” or designation as
“courtesy of Coca-Cola” - (note: cover customization limited to Coke promotional / custom versions, not for general
market distribution version)
Assets Overview -
“Coca-Cola Edition”- Custom Publication

9. The Partnership
Incremental Opportunity
‣ Coca-Cola specific customized editorial feature section into the “Coca-Cola Edition”
‣ Sporting News editorial team will work with Coke to develop a contextually-relevant, full editorial section
devoted to spotlighting Coca-Cola’s intertwined history with the sport of baseball
‣ The story of Benjamin Thomas & Joseph Whitehead “inventing” the bottling concept at a baseball game in
the 1890’s
‣ A collection / collage of classic Coca-Cola baseball-themed print ads from the past 100+ years
‣ A look at the Coca-Cola historic baseball collectables
** Note: proposed investment is based on bulk quantity of 10,000 customized Coke edition publications produced with paper/cover stock identical to general market versions. Coca-Cola has the option to:
‣ increase the production quantity of customized Coke editions
‣ produce customized Coke editions as hard-cover collectable books
‣ utilize Sporting News Yearbook distribution channels for turnkey, direct-to-customer product fulfillment - subject to additional per unit handling + postage
‣ each incremental opportunity will require t.b.d. additional investment and is subject to the final written approval of Sporting News Publisher
‣ Sporting News may be willing to incorporate
the editorial package to the full distribution
general market version that would feature
Coke’s connection to baseball in general, or a
specific professional team(s)