This is my music magazine analysis. In this presentation I compare music magazines and analyze the cover pages,contents pages and double page spreads from the latest issues of KERRANG!, Q and Mojo.

4. .KERRANG! Is a weekly magazine that is
published in the UK by Bauer
.It is aimed at rock music fans
.KERRANG! Was first published in 1981
as a one of supplement in the sounds
newspaper
.They publish 51 issues a year
.KERRANG! Costs £2.20
.In the early 2000s it became Britain's
best selling music newspaper

5. Mission Statement:
– Kerrang! will ensure that we are constantly appealing to our spectrum of readers.
– From the younger teenage readers who are more open to different genres of
– rock music – from emo to thrash etc, to the readers who respect Kerrang! as an
– authority when it comes to our scene’s heritage bands.
– Each issue will include a balance of bands and scenes to guarantee that we’re providing
– for our readers’ need for variety and their passionate appetite for their favourite bands
– as well as their desire to be introduced to new music within our world.
– We will focus on the BIGGEST things that are going on in our world each week, as
– well as guaranteeing that we are giving our main base of younger readers everything
– they need to get into, on top of this the interest in older, harder bands, cementing our
– role as an educator

6. Reader Profile
– Circulation 44,013*
– Readership 421,000**
– abc1 profile 52%**
– Mean Age 22** *
– ABC Jan - June 2010 **
– NRS Jan-Jun 2010 ***
– NRS Jan - Jun 2010 - vs. Mojo, Q & NME l
– 70%*** SOLUS READERSHIP 87% OF K! READERS BUY EVERY
Issue
Kerrang! is actually really young with a median
age of 22. Having a younger profile is a big
advantage as traditionally this age group is
elusive (and expensive) to reach. As well as
music releases this makes Kerrang! perfect for
film and games, and also mobile technology and
government messages.
Kerrang! is the original multimedia platform
boasting magazine, online, radio, TV, K! Awards,
K! Tour, and K! podcasts. Kerrang! loves music,
especially rock. Kerrang! is considered by its
readers to be an integral part of the scene
rather than just a commentator. Kerrang!
readers are the heaviest music consumers
purchasing over 6 albums per month on average
(53% more than the national average) and 8
times more likely to spend over £200 a year on
albums. The readers are also 5.5 times more
likely to attend a rock gig.

7. .Q is a music magazine published in the UK by
Bauer
.It was originally subtitled “the modern guide
to music and more”
.Q is aimed at fans of pop music
.Q is published monthly
.They produce 13 issues a year
.Q costs £
Q was originally going to be called cue but was
changed so not to be confused with a snooker
magazine
.Q was first published in 1986 by EMAP

8. Mission Statement:
– Q is the ultimate guide to modern music, distilling it down to the good stuff. Well respected by
artists and labels, we have unrivalled access to modern music’s biggest names.
– Employing the world’s best music writers and photographers, we deliver our features with the
depth and craft only a monthly music mag can – taking the time to get to the core of a story and
producing a magazine you can truly luxuriate in.
– ACCESS
– Q’s unrivalled access to the biggest names brings music’s most exciting characters to life. We put
the reader in the room with their favourite artists, helping them understand what the stars are
like to be with, what they stand for and how their own journeys have shaped their music.
– Authority
– Our reviews section, Q Review, filters modern music down to the best and most important
records and gigs every month. We investigate more music each issue than any other magazine
and employ the world’s best music writers. In-depth but never intimidating, Q prides itself on
accessibility and warmth.
– Breadth
– Our readers are serious about music. They’re proud of their record collections, playlists and
music libraries and are a broad-minded bunch – in the infinite choice world of streaming, they
don’t confine themselves to single genres.

9. reader profile
– Chris is 29 years old and lives in Leeds. Music is more important to him
than anything else. It’s at the centre of his social life. It soundtracks
the best moments in his life. Its his identity, social currency and his
world.
– Chris lives for gigs, festivals and those electrifying moments of
togetherness that only music can provide. He is the one who sorts out
gig tickets for his friends, turns them on to new and sets up the big
festival weekend.
– Chris works in a professional job and finally has the money and time to
indulge his music habit to the full. He has a partner(no kids, yet) who
is similarly music mad. He is ‘discovering quality’ in all areas, from
sound systems to deluxe reissues of cars, travel and clothes. Chris
loves technology- he was first with the iPod, iPhone, iPad and now
streaming services. He downloads music but still prefers to own CDs.
And he spends more on music than anything else: a big gig every week
ABC1 Profile:
71.8%
Median Age:
34
In Employment:
74%

10. .MOJO is a music magazine published by Bauer following the
success of Q
.MOJO is published in the UK monthly
.Each issue comes with a free CD inspired by the artist on the
cover
.The magazine is aimed at people who listen to rock and roll music
. MOJO is sometimes criticised for its frequent coverage of classic
rock acts such as Bob Dylan and The Beatles
.MOJO costs £5.25
.There are 12 issues published a year

11. Mission
Statement:
– Mojo is an educator, a living archive and a trusted source of musical excellence. Mojo provides
– its audience with an authentic, independent, and emotional connection to the music. Its also
– the last word on whats good, for music that is timeless, and where to go next. Mojo is loved
– by its readers, the music industry, and by musicians alike, because it engages them on the
– subject they love the most.
– Its basic editorial proposition every month consists of: A definitive, book-like cover feature (i.e.
– you dont need to read a book on the subject, you can just read Mojo to know everything).
– An editorially themed cover mounted CD. A 30 page plus reviews section known as Filter,
– which brings you the best in music that month.
– Mojo goes in deeper than any other magazine and creates an experience that is immersive,
– and that the readers can luxuriate in. From The Beatles to Battles, and The Ramones to
– Radiohead. Classic, sitting comfortably with cutting edge, and quality being the one constant

12. MOJO Reader Profile
– Circulation
– 91,678*
– Readership
– 218,000**
– abc1 profile
– 66%**
– Mean Age
– 37
MOJO is the world’s largest UK music magazine, delivering a
monthly dose of world class journalism and iconic photography
to an audience of extremely passionate music consumers. If you’re
featured in MOJO, you matter.
MOJO is the brand for those truly OBSESSED with music
MOJO is THE MUSIC EXPERT – a magazine of high brand
values and integrity. A carefully crafted musical archive covering the
very best of music across genres. From classic and modern rock,
folk, soul, country to reggae, electronic and experimental. It prefers
to celebrate quality over popularity – music that will stand the test
of time.
MOJO provides a “hand-made” experience in a mass market
environment, and as a result is a valued and trusted brand.
John is 37, a passionate and discerning music fan, long-time musician himself and dedicated
record collector. With his high disposable income, John loves nothing more than sneaking off
to the local independent record store to see what’s in. John proudly invests in an extensive
mixture of vinyl (classics and rarities), CD’s, and carries a well stocked iPod that covers
everything from prog to nu-folk, Motown to 60’s garage, blues and psychedelia.
John’s heroes are Bowie and Jimmy Page, he has played the guitar since his school days and
gets together now and again for a jam with his muso pals. A heavy gig goer, he also likes the
more ‘boutique’ festival experience, having begun to outgrow Glastonbury, he is now just as
likely to head to a smaller scale shindig such as Latitude or Green Man Festival.
John and his partner occasionally like to unwind at the weekend by packing the toddlers off to
their grandparents and inviting their friends around for dinner, whiskey and a rifle through his
record collection to unearth some hidden gems. Well read and media-savvy, they chat into the
small hours about music, books and films.

13. The masthead of KERRANG! is bright
yellow and partially covered. Because is it
is bright it will attract potential buyers.
The fact that it is partially colours shows
how much faith the publishers have in the
brand as even though some of it is
covered they know readers will recognise
it immediately regardless. The font looks
as though it has been shattered by music
being played too loud which reinforces
the idea that KERRANG! is noisy.
The cover image that KERRANG! Have used for the magazine cover
is two members from the metal core band ‘Asking Alexandria’.
Danny Worsnop is in the foreground and is dressed in dark
clothing. He is the frontman in the band and so would
stereotypically be the one in the group that people take most
notice of and so is represented by Danny being the -. In the
background of the image the founder of the group and lead
guitarist Ben Bruce is stood wearing a black t shirt, black leather
jacket and a black hat worn on a slight angle. As he is in the
background this could symbolise that people would tend to see
him after Danny and the way that photo was ---- seems to
represent that.
The plug shows the offer of 6 amazing posters sets
KERRANG! Apart from other music magazines in its genre.
The use of the word ‘amazing’ makes them seem more
appealing to the audience. As KERRANG! are giving away
posters with their magazine it helps us identify the age of
the average KERRANG! Reader. Magazines aimed at older
audiences don’t often contain posters so its safe top
assume that KERRANG! Is aimed at a younger audience
than MOJO.
Underneath the splash feature there is a cover line. Because
they have underlined the word truth KERRANG! Are implying
that there is a lot of lies and gossip surrounding “2016’s most
surprising reunion "and that only they have the truth. The use of
the word “most” tells the reader that there wont be another
reunion as shocking as the one in the magazine and sells the
idea to the audience that KERRANG! Can get them more
information than other magazines can.
The plug is telling the reader what else is
on offer in the issue. By using the word
gazillions KERRANG! is appealing to its
target audience as it is using informal
language instead of talking down to the
reader. This makes the magazine more
relatable because it is using language that
the reader would use. The word “new” is
bright, bold and yellow and stands out
against the smaller white font of the
writing around it and the red background
behind it. By making the word “new”
stand out to the reader and is once again
selling the idea that KERRANG! can get
the newest and exclusive interviews that
there are.
The plug shows the band Twenty One
Pilots and underneath there is a cover
line which is about their greatest songs.
By adding “and you!” Kerrang! are making
the audience feel included with their
favourite bands. It gives the impression
that they are on the same level with the
bands that they admire so much.

14. The layout of the magazine is arranged so that a lot of
information about what's in the magazine is displayed on
the left third of the magazine. This could be so that when
the magazines are arranged so that they are overlapping
each other, readers can still see the main features inside.
The use of four colours (red, white , yellow and black) on
the front cover help to attract attention to the magazine.
The cover page is very loud and busy and this may be as
KERRANG! is aimed at a younger audience who's lives are
also loud and busy and the cover page reflects on that.
The plug shows the reader that KERRANG!
Has a lot on offer. As the word first is
underlined it once again sells the idea to the
audience that KERRANG! Can get them
exclusive information that other music
magazines such as – and – couldn’t. As it is
bright red it stands out against the yellow,
white and grey around it. The use of the
white font inside clashes with the red
surrounding it. As well as this by using two
bands that are extremely popular with their
target audience it makes the reader feel as
though they have a lot on offer as its not just
the first review of one album but of two
instead.
By using buzz words such as “world
exclusive” makes the reader feel as
though they are the first people to know
about what the article has to tell them. It
sells the idea to the audience that
KERRANG! Is the only music magazine
that can get them interviews like this and
so to find out more about the band
they'll have to read the interview as they
wont be able to find it anywhere else but
in this magazine. Underneath this is a ---
--. It reads “I only agreed because I was
drunk” by using this quote it adds some
humor to the magazine and makes the
reader want to find out more as “2016’s
most surprising reunion” is only
happening because the group member
who agreed was drunk.
The use of the splash feature draws attention to the cover
image used and informs the reader of the band the article is
about. KERRANG! Has used the logo for Asking Alexandria as
their splash feature and by doing that are showing their
knowledge on the band and make themselves seem more
professional as not only did they secure this “world exclusive”
interview but they know more minor details about the band
such as the logo. Underneath this in a different font are the
words “DANNY’S BACK!” that look as though they have been
printed on top.
The puff is about “Rock’s biggest gig and merch guides”. Once
again the magazine is using abbreviated words such as
“merch” to relate more to the reader instead of using the full
word. This makes the magazine seem informal and relatable.
By using the word “biggest” KERRANG! Is telling the reader
that this guide will get them the most popular guide to the
biggest gigs. The background of the puff is hot pink and the
writing inside is white and yellow. Even though it is quite
small because it is hot pink it stands out against the dark
cover image behind it.
Bright colours are used in the plug to help draw attention to the
band featured. As it is a popular band and is displayed so clearly it
means that fans of Greenday will pick up a copy to find out more
about what Billie Joe Armstrong has to say.

15. At the (left side) of the magazine the page is split in
two diagonally and made to look like two different
sheets of paper have been ripped. The left third is
being used to promote two albums that have been
released at the same time. On top is the logo for
Avenged Sevenfold and their logo with the page
number of the review underneath. Below that is the
Metallica logo with the band logo underneath and
page number. The top half of the page is in white
and the bottom in black. These two colours contrast
with each other and attract the readers attention.
Avenged Sevenfold
Compared to the cover page KERRANG!s cover
page is simpler. KERRANG! Continue the colour
scheme using yellow, black, white and red. This
keeps continuity through out the magazine. The
text is arranged far neater than on the cover as
the text is mainly down the right hand side of
the page. It contrasts quite heavily to the cover
page as there are less images. This could be
because the purpose of the cover page is to
attract readers and sell the magazine to them
with images and catchy plugs and coverlines
where as the purpose of the contents page is to
tell you where you can find the articles you are
interested in.
Down the right hand side `of the contents page in-
between the contents and the end of the page the
black and yellow are in stripes made to look like
warning tape this could symbolise that KERRANG!
Readers are rebellious and defiant .
The title is in a bold white font in capital letters and
outlined in black on a white background. Underneath
it are illustrations of a shot glass, Ouija board, Saint
Peters cross, a snake, a megaphone, an empty glass
bottle, bones and a skull. All of these illustrations are
either quite dark or are associated with rebellion, a
concept that KERRANG! Try and identify with.
In the right third the articles in the magazine are
split up into five categories. The headings for
these categories are in bold black font on a
bright yellow background. This makes them
stand put more for the reader so that they can
find what they are looking for by searching the
category it would be in.
Down at the bottom of the page the same posters
from the cover page are advertised again to remind
the readers that they are not only getting “world
exclusive interviews” but six free posters as well.
The use of the word killer has dangerous
connotations which would appeal to the
KEERRANG! Reader as part of the idea that
KERRANG! Sells with its magazine is the idea of
being defiant or rebellious.
Over in the top right hand side of the page there is a
black box with white writing in it that explains to the
reader what will be in this weeks issue. Its written by
George the deputy editor of KERRANG! The black and
the white contrast each other and stand out. This -----
is the biggest section of writing on the page and so
attracts the readers eye and means there more likely
to read it. George starts off with “HELLO READERS”.
This already sets the tone for the rest of the magazine
and lets the readers know to expect that the rest of
the magazine will be just as informal. He goes on to
write about what to expect in the rest of the magazine
and informs the reader of what else is happening.

16. By using direct quotes from the article
and naming the band member who says
it KERRANG! Is adding credibility to the
quote. The quote reads “ THIS ALBUM
WILL BE A SLAP IN THE FACE!” the use
of the word “will” adds certainty to
quote as it isn’t the album might be a
slap in the face it is the album will be a
slap in the face. The use of this quote
makes the album seem more exciting to
the reader as by saying it will be a slap
in the face it makes the reader think it
will unexpected and different , like a
slap in the face would be. As it is an
unusual way to describe an album it
could shock the reader and make them
want to read more as it makes the
interview seem exciting and new.
At the top left hand corner of the double page spread KERRANG! Once again uses images similar to the ones used to underline the contents page title. This creates continuity throughout the
magazine however KERRANG! also creates continuity throughout the magazine in other ways. For example the colour scheme used on the double page spread is the same that is used for the
contents page and the cover page minus red. By keeping continuity throughout the magazine it makes KERRANG! Identifiable and easy to spot.
Beneath the heading of news there is ----
-- that reads “THE BIG STORY” and
beneath that “THE MOST IMPORTANT
THING EVER” by using words such as
“big” and “most” it makes article seem
important and a must read.
The title of the article is a pun on the
bands name which is Mallory Knox.
This links into the article as the band
talk about how they hope the album
will give them new opportunities. The
title is in yellow and white with the
word “opportunity” in white and the
word “Knox” in yellow this stands out
against the quite dark background
image.
The image above the interview shows
the album art of the new album “wired”
by the band in the article. This links to
the interview was it means if the reader
decides to go out and by the album they
know what to look for.
Down the right hand side of the article
there is a black and yellow striped strip
like the one used on the contents page.
This represents warning tape and once
again reinforces the idea that KERRANG!
Is rebellious.
Mallory Knox are all sitting down with three out of the five of them looking directly into the camera. The three that are looking directly into the camera are all sitting close together and are
on the left hand page of the double page spread. The three who are looking directly into the camera are all in darker lighting. One of the members is sat behind the other four and is slightly
higher up and is the only member wearing hat. As he is the only member wearing a hat and is the only one sitting higher than the others. The other two members are sat further away and
are in the light. One of the group is looking ahead and the other is looking to his right. They are all dressed similarly in dark trousers and black jackets. This could suggest that they are very
close as band as they are all dressed so alike. Behind them is window with blinds which could symbolise bars as they felt trapped in the music they have done before.

17. The puff is for Q music reviews and is smaller than the other plugs
on the cover page. It reads along the inside as “new! Improved!”. By
using these words Q is making the review sound as though its better
than ever before. By using the phrase “all the music you need this
month” is selling the idea that Q knows all the best music. As well as
this the fact that its for the month means that it’s all the music you
need until the next issue of Q comes out as Q is published monthly.
The plug shows a picture of Johnny Marr with cover lines with a quote from Marr about what the article is on. In the picture Johnny Marr is
dressed in red which matches the colours used on the rest of the cover page (red, white and blue). There is a puff next to it that reads “14
page exclusive his full story”. By using buzzwords such as “exclusive” implies to the reader that they are the only ones to get this story thus
reinforcing the idea that Q is “the worlds greatest music magazine”. As well as this by including how many pages the “exclusive” article is
makes the reader feel as though they are really getting value for money.
The cover image for this issue of Q is a medium long
shot of American band Green day. In the foreground
is the lead singer Billie Joe Armstrong who is staring
directly into the camera. He is dressed in a dark
green tartan jacket with matching trousers. Behind
him on his left hand side is Tre Cool. He is dressed in
a black t shirt and jeans. On the right is Mike Dirnt
who is also in a black t shirt and jeans. The dark
background and clothing contrasts greatly with the
red white and blue.
The cover lines are about the 1975 and are about an
interview with them. Unlike KERRANG! And MOJO Q
hasn’t put a lot about the interview except three topics
they discuss during it. They have chosen three of the
most surreal topics and left it at that, making the reader
want to read more in order to put it in some sort of
context.
The splash feature tells the reader not only the name of the band
on the cover image but other bands that are in the same article.
Green day is in red and goes across the top of the strip with
Metallica and madness underneath in blue. This makes their names
stand out against the white background and catches the readers
eye.
The bottom strip shows other bands and artists that are featured in the issue. The bands and artists are alternately coloured red or white. In-between each band or artist is a grey star.
The cover line for a new band that are featured in the
magazine. By leaving it simply as the bands name and “Rocks
newest heroes!” it creates a sort of surprise for the reader.
The masthead for Q is a simple white Q inside a red
square. This makes it easy to recognise when on the
shelves. The tagline for Q is “the worlds greatest
magazine”. By using the phrase “worlds greatest” Q is
selling the idea that it is the best as far as music
magazines go.
The plug is advertising the Q awards and is telling
the reader how they can get there tickets. As there
is a Q awards it shows just how popular the
magazine is. With the other plugs the page number
hasn’t been listed where as with the Q awards it
has. This could be so that even if someone doesn’t
buy the magazine they could still know where to
buy tickits fior the awards.
Unlike MOJO and KERRANG! Q hasn’t placed the artists and bands
featured in the magazine along the left third of the magazine but
instead along the bottom strip, one cover line on both the left and
right thirds and along a strip two thirds down. The cover page of
this issue of Q is fairly symmetrical with how cover lines are
distributed. The colour scheme Q is similar to the American flag as
the main colours used are red white and blue. The only other colour
used is grey.

18. The contents title is bold and in black and stands out clearly against the white background. Next to the title is Qs logo. By having it by the contents page Q is
keeping continuity from the cover page to the contents and keeps the magazine identifiable to the reader.
By using buzzwords such as “biggest” and “best” to describe the music reviews it is selling the idea to
the reader that Q is the best music magazine as it has the newest and greatest music reviews.
Underneath it lists the bands and artists that they’ve reviewed and tells the reader if they can see the
artist live.
Beneath the image of Johnny
Marr are the articles that
accompany the splash feature
and cover image. It lists the
bands that are featured with
some information about the
interview. This spaces out the
information and pads out the
page making it seem as
though there are more artists
than there are.
The colour scheme from the cover
page is continued in the contents page
except there is also black as well.
Unlike the issues of KERRANG! And
MOJO, Q has far more photographs to
break up the text. The pictures are of
the bands and artists featured in the
issue. By breaking up the text with
pictures of the bands featured it makes
the text easier to read and makes the
contents seem more interesting and
organised to the reader. The photos
used on the left page have darker
backgrounds, lighting and all artists are
in dark clothing. This contrasts with the
right page where the artists are in
brighter lighting with brighter
backgrounds or are wearing brighter
clothing.
By using the word “also” Q is showing
the reader that the magazine has more
to offer than what is on the left page. It
makes the reader feel as though they
are getting more value for money
The splash feature from
the cover page takes up
the first page of the
contents as they list the
six bands they
interviewed for the
article “how to survive
rock’n’roll”. This is
because it is the main
selling point of this issue
of Q and they want the
reader to read that part
first.

19. The main image shows the five band members stood on the steps
outside of as building. By having their photo taken outside of a
building instead of inside an office or at a club gives the reader the
idea that they are just five normal people just like them. This could
link to underneath the title where it says that they are “four
brothers in arms from Stockport” shows that they are keen to keep
a down to earth image and by having their picture taken outside like
that reinforces this idea. The five members are all dressed similarly
to each other and this could show a closeness between them all as
they are described as “brothers in arms” in the article. Four of the
members are dressed in leather jackets except one who is dressed in
a button up denim shirt. They all appear to have long hair and are all
wearing it down except the one in the denim shirt who has it tied
up.
The title for the article is “in full bloom” and is a reference to the
name of the band which is blossom. The title looks as though it has
been spray-painted onto a wall and adds to the background of the
photograph used which was taken outside in the streets.
Underneath it describes them as having the “spirit of the monkees”.
By comparing them to a well known band the article is giving the
reader an idea of their music style. It continues to say with the
“deadpan delivery of the royle family”. This gives the reader an idea
of what to expect. The name of the band and the writer are in red
and so stand out against the grey background.
The colours sued for the interview with Blossoms is the same that is used on the cover image and on the contents page
with red white and black being the main colours used throughout. This once again creates continuity throughout the
magazine and keeps it identifiable. The interview is laid out in two boxes and is fairly easy for the reader to read.

20. The cover image is of singer/songwriter Kate Bush. It is a medium
of close up and shows Kate Bush looking directly into the camera.
She looks to be almost completely underwater and looks as
though she's sinking. The water around her is dark is splayed out
around her face. The darkness of her hair and the water contrast
with how pale she is. She isn’t smiling And has a neutral look on
her face. As she is staring directly into the camera she is almost
connecting with the audience as it looks as though she is looking
directly at the reader.
The two plugs are above the masthead
and show two more of the bands and
artists featured in the magazine.
Underneath the one about the band it
reads in the cover lines “the truth about
Robbie” by using the phrase ”the truth”
mojo is implying to the reader what they
know is wrong and to find out the truth
they will have to read the article.
The splash feature on the cover page is
simply the name of the artist featured, the
singer/songwriter Kate Bush. Its in bold
white writing outlined in cyan the same
colours used on the pug for the free cd.
Underneath is the cover line which reads
“her greatest triumph” and beneath that
“the full story”. This is once again selling the
idea to reader that MOJO can get interviews
and information that other music magazines
cannot.
Mojo is set up so that all the coverlines, plugs and the
splash feature frame the cover image. This means that when
the reader picks up the magazine they can clearly see what
is included in the issue and who the main artist who is
featured is. The main artist featured is singer songwriter
Kate Bush. The colour scheme used for the cover page is
whites, blacks, blues, greys and yellow and red for the puffs.
By using a limited colour palette with quite neutral colours
making up the most of it, it makes the magazine easy to
read as isn’t as loud as other magazines such as KERRANG!.
This reflects the target audience as MOJO is aimed at an
older audience who wont be interested in a loud busy
magazine. Another way MOJO appeals to its target audience
is by giving away a “free cd” with the magazine. As the
audience who buys MOJO is an older generation who would
be more interested in a free cd than free posters.

21. The colour scheme that MOJO used for the front
cover are no longer used and instead the main
colours used for the contents pages are red white
black yellow and blue. This means that it hasn’t
continued the theme from the cover page
however the colours Colour scheme out of
window
By using quotes from the bands featured in the
magazine MOJO is making the articles seem
more legitimate and give the reader an idea of
what is to come. The quote that MOJO haver
chosen to put alongside the black and white
image of the band the sex pistols is “I wish
behind closed doors we could be real with one
another”. This implies to the reader that the
band did not get a long and that in the article
they are likely to find out things about the band
that they where unaware of before making them
want to read in more.
As MOJO is more about older bands than
newer ones the images that have been used to
break up the text are in black and white or
have a slightly vintage feel to them. By using
old images from the time of when the artists
and bands featured where at their peaks give
the magazine a slight nostalgic feeling .
A black and white photograph of
the band the sex pistols takes up
almost the entirety of the left
hand page of the contents and
covers both the left and centre
third of the page. The image
shows a man singing into the
microphone in the background
but mainly focuses on the man
playing guitar in the foreground.
He is wearing a black leather
jacket and trousers. By including
photographs of the band from
the timer when they where most
popular makes the article seem
more credible as reinforces the
idea that MOJO is “the music
magazine” as they have
photographs from the time.
MOJOs contents page is organised
so that the information on the
articles and where to find them are
in columns at the right thirds on
each page. This makes it easy to
find the article you are looking for
as they are all divided up. As mojo
is aimed at an older audience they
have kept the contents page fairly
simple and not too loud.

22. The double page spread consists of mostly writing about the life of James Booker an American rhythm and blues singer. Unlike the double page spreads in KERRANG! And in Q MOJO has far
more writing and instead of a image that takes up most of one page there are instead ten smaller images on both pages. At the top of the right third there is a medium long shot of a man sat
playing the piano outside. He is wearing matching green shirt and trousers with sunglasses. He matches his surroundings perfectly and is looking slightly past the camera. Next to this on the
second page in the left third there is a black and white medium shot of James Booker shaking hands with a small child. He is dressed in a long sleeved shirt with a waist coat and trousers. As
well as these images on the double page spread there is a medium long shot of him smoking and looking down. He is dressed in a white shirt with black tourers a hat and glasses. There is also
a magazine cover, cd, album cover and a photo of his eye patch on the spread as well.
On the spread there are also quotes from people who
knew him. This sells the idea again that MOJO is “the
music magazine” as although James Booker is dead
they have found people who knew him and gotten
them to talk about him instead. This shows that
MOJO really checks the information they have and go
the extra mile.
Down the side of the right third of the page there is a list
of records James Booker appeared on. The column is
grey with red and white writing and contrasts against
the black and white of the rest of the article. This breaks
up the text a little bit as there is a lot to read. In the list
are images of albums he's appeared on and some of his
CDs and albums.