E-mail Open Rates Dropping Down? Here are 5 ways to understand what makes your users tick and get them to click.

1. 5 Ways to Improve Your Email Open
Rates by 300%

2. Biggest Challenge?
● Spinning magic in your subject line in less than
50 characters is the biggest challenge in email
marketing.
● Everything in the digital space revolves around
users and their behavior.
● So it is imperative to understand who they are
and what makes them tick (and click).

3. Test, Analyze, Learn and Implement
At Niswey, we are in the quest of data-driven marketing, we
never stop
● Testing
● Analyzing
● Learning
● Implementing
And because of this agile approach, we’ve improved our email
open rates by 300%.

5. Staying true to the content of the email while you try to come up with catchy subject
lines, as misleading lines may end up getting you more unsubscriptions than opens.
Examples:
● Learn Tricks to Create Interactive
Videos Using HTML5
● How to Make Everyone in Your
Team Think UX
As opposed to:
● Use HTML5 to Create Interactive
Videos
● UX Training to Make Everyone in
Your Team Think UX
Add Value to Subject Line

6. Avoid subject lines that create a sense of urgency
Phrases like last chance, limited availability, final opportunity and so on, don’t really
work for anymore.
These lines create a false sense of urgency with no real need to act.
Examples:
● Last Chance to Sign up for Our Power Yoga Workshop
● Final Opportunity to Get 80% Discount in Our Bumper Sale!

7. Addressing your users in subjects and personalizing the content really works like
magic.
Example:
● Adam, Here’s How You Can Sell to Millennials
Personalizing the subject lines

8. Open- ended questions make a simple thing sound more personal.
Examples:
● Adam, Are You Finding It Difficult to Sell to the Millennials?
● Susan, Have You Signed up for Our Innovation Thinking Workshop Yet?
Open-ended questions are more engaging

9. To connect with your target audience, pick out a few keywords from the email
content. Spin them into a catchy subject line that resonates with your audience.
Examples:
● How to Acquire 8 Million Users with ZERO Marketing Budget
● Business, Luck and Success – Are They Correlated? Join This Webinar to Find Out!
Use simple yet relatable keywords in your subject

10. No audience is same
so keep testing to figure out
what works best for your audience.