Hi, I am Chris Merrill<br />PAST: small business owner<br />PRESENT: Super Web-O-Matic (small business owner)<br />FUTURE:...
Lead Gen & Engagement<br />Fuel<br />Design<br />Pilot<br />Track<br />
Now<br />	Marketing teams manufacturing “buzz” and awareness to drive prospective customers to the top of the funnel; then...
Still a bunch of Telling and Yelling<br />
<ul><li>Check me out!!
Follow Us!
Sign up!
Tell a Friend!
Like!
Shiny Object!
NOISE NOISE NOISE</li></li></ul><li>When in doubt we use the “me too” activities<br />“All set boss, open the flood gates…...
Build and engineer “Set it and forget it” Marketing Conversion Funnel<br />
Me too.<br />
1000 people in the top of our funnel 2% to trials, and of those we can convert 2% to customers.<br />Now get 1,000,000,000...
Predictable Trial / Pre-sales Process<br />New trial sign-up<br />E-mail 1 - Thank you e-mail<br />Sales call “check-in”<b...
Restricted wedge offerings are typically controlled environments.<br />
Limited Features<br />Trial-size<br />User restricted<br />Integration limited<br />Time bombed<br />
Future<br />Replace yell and tell, with a focus on building remarkable products.  <br />Put these products (unrestricted) ...
Stop yelling<br />It’s not that they aren’t listening they just can’t hear you<br />Save your energy and focus on building...
Products / services that inspire great stories and encourage real conversations reduce the need for complex high touch mar...
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Chris Merrill's Future M presentation, "The Future Face of Digital Business"

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A powerpoint by Chris Merrill of Super Webomatic, who was a speaker at the Future M Boston event, "The Future Face of Digital Business." Originally presented at the event on Oct 7 2010 at the microsoft NERD center.

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Chris Merrill's Future M presentation, "The Future Face of Digital Business"

  1. 1. Hi, I am Chris Merrill<br />PAST: small business owner<br />PRESENT: Super Web-O-Matic (small business owner)<br />FUTURE: small business owner (Hopefully just with more $$)<br />
  2. 2. Lead Gen & Engagement<br />Fuel<br />Design<br />Pilot<br />Track<br />
  3. 3. Now<br /> Marketing teams manufacturing “buzz” and awareness to drive prospective customers to the top of the funnel; then putting them through a scripted trial / pre-sales process.<br />
  4. 4. Still a bunch of Telling and Yelling<br />
  5. 5. <ul><li>Check me out!!
  6. 6. Follow Us!
  7. 7. Sign up!
  8. 8. Tell a Friend!
  9. 9. Like!
  10. 10. Shiny Object!
  11. 11. NOISE NOISE NOISE</li></li></ul><li>When in doubt we use the “me too” activities<br />“All set boss, open the flood gates…We “did” SEO, created a facebook page, tweeted, blogged, and have 100 landing pages....we should be good.<br />
  12. 12. Build and engineer “Set it and forget it” Marketing Conversion Funnel<br />
  13. 13. Me too.<br />
  14. 14. 1000 people in the top of our funnel 2% to trials, and of those we can convert 2% to customers.<br />Now get 1,000,000,000 into the funnel. <br />When that is done get 1,000,000,000 more.<br />
  15. 15. Predictable Trial / Pre-sales Process<br />New trial sign-up<br />E-mail 1 - Thank you e-mail<br />Sales call “check-in”<br />E-mail 2 - “Tips and tricks”<br />E-mail 3 - “Just checking in”<br />E-mail 4 - “Ticking-timer”<br />Expired - Sales call<br />
  16. 16. Restricted wedge offerings are typically controlled environments.<br />
  17. 17. Limited Features<br />Trial-size<br />User restricted<br />Integration limited<br />Time bombed<br />
  18. 18. Future<br />Replace yell and tell, with a focus on building remarkable products. <br />Put these products (unrestricted) in potential customers and customers hands, and sincerely engage, watch…listen.<br />Capture the and share the stories and join the conversations.<br />Help to create authentic experiences.<br />
  19. 19. Stop yelling<br />It’s not that they aren’t listening they just can’t hear you<br />Save your energy and focus on building remarkable products<br />
  20. 20. Products / services that inspire great stories and encourage real conversations reduce the need for complex high touch marketing systems.<br />Share this with POTENTIAL customers by giving them bi-lateral views into these conversations<br />
  21. 21. Put the product in the hands of the customer, but don’t stand back.<br />Watch, listen and engage...sincerely.<br />
  22. 22. How else can you use this?<br />Can you show me?<br />Doing anything interesting with it?<br />How can we fix this?<br />Ohh, I like that idea, can you explain.<br />
  23. 23. Give them the full experience, not a demo, not a trial. Don’t limit.<br />
  24. 24. Make free things free.<br />No purchase assumptions. <br />Free should be free. <br />A gift.<br />
  25. 25. <ul><li>Empower the team, then them hold responsible to ask questions, share experiences, and create relationships with prospective clients throughout the dating stage</li>

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