We all know how important is the first impression. The same goes for email marketing. Welcome emails are an excellent way to acquire new subscribers, and it is a great way to kick start your relationship.
2. We all know how important is the first impression. The same goes for
email marketing. Welcome emails are an excellent way to acquire
new subscribers, and it is a great way to kick start your relationship.
Apart from the long-term benefits, they generate more leads
and email opens compared to typical email campaigns.
3. Tell Your Subscribers What They Can Expect
Stay in your Promises
Do the unusual sometimes
Tell a Story
Include a Call to Action
Segment Your Contacts
4. Think of introducing yourself to others. Give all your
necessary information about your business precisely.
Don’t dive too technical or wordy keep it casual and
straightforward, and remember that you have
mentioned all major value propositions you want your
readers to know.
5. Stay what you have informed in your welcome email.
If you talk big in your welcome email and then
change course, you’ll lose all the values and trust you
have built.
6. Sometimes sending one welcome email isn’t seem
compelling. Send a series of welcome emails
accordingly if you know it will be needed.
7. Who can dislike an exciting story? Consider
welcoming your new subscribers with a compelling
case study or a well-written, narrative-driven story
about how your product or service helped one of your
customers. Storytelling is a useful way to have your
content resonate with your audience and tap into
their emotions.
8. Undoubtedly there are high chances for
conversions in a welcome email, so go ahead and
include an urging call to action.
Great content and a compelling call to action
create an urgency for customers.
9. Segment your new subscribers and send different
welcome emails to diverse audiences. This will help
to deliver the right content for the right customer.
10. If you’re new to using email marketing tools, find an email marketing automation
platform, like KVN Mail, that can take the guesswork out of segmenting your
contacts and getting your welcome emails sent out at just the right place. It will
make all the difference in simplifying the process and doing more with less.