Flipkart's Digital Marketing Strategy: This presentation shows how Flipkart is using social media to increase its brand visibility and make more people buy online.

1. About Flipkart
Company Flipkart
Founder(s) Sachin Bansal
Binny Bansal
Type of business Private
Founded October 2007
Services Online shopping
Headquarters Bangalore, Karnataka (India)
Employees 30,000 (2016)

2. Campaign
Description
Campaign Name #EveryoneOnFlipkart
Objective 1. get non-buyers to start buying online
2. create visibility for the Flipkart brand
Prominent social media
used
YouTube, Facebook, and Twitter

3. Strategy on YouTube

4. Strategies
• Uploaded four videos having 4 different
characters belonging to four different
states
• Purpose of 4 videos was to bring out
human stories from different walks of life,
generations, and cultures
Published on Jan 18,

5. Campaign Video Details
Video name What makes this Mumbai Cop a fashion icon will surprise
you. Find out now!
Views 1,498,718
Likes 138
Dislikes 13
Length of video 1 minute 38 seconds
Note: To analyze video campaign effectiveness, one video out of four videos has been selected and analyzed in the
further slides

6. Campaign Video Analysis
• The Video was uploaded in Jan 18, 2016
• The video was viral for the first 3 months(Jan, Feb, March ) and
afterwards(April 2016-April 2017) showed very minimal growth.

7. • Average view duration is 1 minute 21 seconds in contrast to the
original length i.e. 1 minute 38 seconds which means the content
was engaging (Engagement percentage is: 87.6% )
• 18 Subscriptions and 233 Shares were driven
Campaign Video Analysis

8. Strategy on
Facebook

9. Strategy
• An engagement programme was
executed, ”Click a group selfie
and show off your Flipkart app to
win EGV”
• This engagement strategy made
many audiences click a group
selfie.

10. Strategy
• Celebrities are excellent for
grabbing people’s attention
and, instantaneously, a
campaign is more memorable
because of a famous face on
the screen.
• This strategy acted as a fuel in
the campaign
Sachin Tendulkar (Cricketer) and
Anwesha (Singer)

11. Strategy on Twitter

12. Strategies
• Q & A contest was executed and rolled out in Twitter
• Winner were given the prizes(Trip and/or EGVs)

13. skyquestdigital.com
Our company's services include -
•Website & App Development
•Social media management
•Content creation & marketing
•Lead generation
•TV, cinema & outdoor advertising
•Video creation & marketing