The Pro Wrestling League held an influencer campaign from September 27 to December 27 to promote their first season. The campaign's objectives were to create digital buzz around the event, inform viewers about wrestlers' star potential, and get hashtags trending on Twitter. The campaign executed a hashtag-based strategy promoting one hashtag per day through sustained influencer activities over a month. Each hashtag trended in the top five positions daily, greatly increasing viewership as desired. The campaign achieved over 1.5 billion impressions and 114 million reaches on Twitter.