Tata Nano launched a social media campaign on Twitter to promote its new Nano Twist model and target 18-24 year olds. The campaign used 6 influencers assigned to different color variants of the Nano Twist. Over 3 days the influencers engaged followers on Twitter using assigned hashtags to increase brand awareness and preference. The campaign was a success, generating over 143 million impressions and trending the #NanoBiddingWar hashtag in India and worldwide. It also resulted in earned media worth 15% of the annual digital marketing budget.
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A list of case studies from Vocanic from over the years. This lists projects we have done for CIMB Malaysia, Six Capital Singapore, L'Oreal Indonesia, Fischer-Price Singapore, StarHub Singapore, SMRT Singapore, Huawei Malaysia, The Face Thailand, Pizzahut Singapore, STB Singapore and Temasek Singapore.
With competition growing and market share shrinking, 2014 saw Waitrose harness the power of print to increase dominance and stand out in a cluttered market.
About Beverage industry, comparison of competitors of website grader, comparison on different social media platforms, about their campaigns and conclusion.
A list of case studies from Vocanic from over the years. This lists projects we have done for CIMB Malaysia, Six Capital Singapore, L'Oreal Indonesia, Fischer-Price Singapore, StarHub Singapore, SMRT Singapore, Huawei Malaysia, The Face Thailand, Pizzahut Singapore, STB Singapore and Temasek Singapore.
With competition growing and market share shrinking, 2014 saw Waitrose harness the power of print to increase dominance and stand out in a cluttered market.
Presenting a case study on how IntelliAssist used social media and other digital platforms to promote Rev0lver Rani, a Bollywood film starring Kangana Ranaut and Vir Das. Ten unique campaigns were rolled out on Facebook and Twitter to foster conversations and active engagements. Additionally, audience gratification via contests helped in spreading positive WoM. Seeding content and advertising on prominent websites further increased visibility of the film.
Your feedback is welcome on sales@intelliassist.in
A presentation created for ADV 420 at Michigan State University, tackling how the action camera tycoon GoPro can grow business via a digital marketing strategy.
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Concepted and sold in an end-to-end integrated marketing campaign supporting the launch of the Samsung Reality at Verizon Wireless.
Managed the program from creative, through execution, through post-program analysis and reporting, including: messaging and positioning, digital advertising, website development, social media, Facebook application, influencer marketing event marketing, radio remotes, mall advertising, video and more.
The campaign exceeded all expectations, generating 380M Impressions for Samsung at a cost of $.002 each, including press in ESPN Magazine, NBC News, The New York Times, The Gothamist, Mashable, Slashgear and the Huffington Post. Not to mention…A Guinness Book World Record for the Largest Dodgeball Game in History.
PHD utilised findings from its research project with UCL and Newsworks, on the power of touch in advertising, to drive unprecedented levels of engagement and Christmas sales for Canon.
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Presenting a case study on how IntelliAssist used social media and other digital platforms to promote Rev0lver Rani, a Bollywood film starring Kangana Ranaut and Vir Das. Ten unique campaigns were rolled out on Facebook and Twitter to foster conversations and active engagements. Additionally, audience gratification via contests helped in spreading positive WoM. Seeding content and advertising on prominent websites further increased visibility of the film.
Your feedback is welcome on sales@intelliassist.in
A presentation created for ADV 420 at Michigan State University, tackling how the action camera tycoon GoPro can grow business via a digital marketing strategy.
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Mystified by TikTok and how to use it in your content marketing strategy? Don't be. Here are three lessons from brands successfully utilizing Gen Z's new favorite social media platform.
Concepted and sold in an end-to-end integrated marketing campaign supporting the launch of the Samsung Reality at Verizon Wireless.
Managed the program from creative, through execution, through post-program analysis and reporting, including: messaging and positioning, digital advertising, website development, social media, Facebook application, influencer marketing event marketing, radio remotes, mall advertising, video and more.
The campaign exceeded all expectations, generating 380M Impressions for Samsung at a cost of $.002 each, including press in ESPN Magazine, NBC News, The New York Times, The Gothamist, Mashable, Slashgear and the Huffington Post. Not to mention…A Guinness Book World Record for the Largest Dodgeball Game in History.
PHD utilised findings from its research project with UCL and Newsworks, on the power of touch in advertising, to drive unprecedented levels of engagement and Christmas sales for Canon.
Virgin Holidays - Thinking outside the boxNewsworks
How Virgin Holidays teamed up with The Telegraph to create an innovative ad on the front cover of Stella magazine, aimed at demonstrating the benefits of multi-destination holidays.
Social / Digital Media - A Presentation on New TrendsManeesh Garg
To get a copy of this presentation, share your views about the presentation with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new upload don't forget to press the "FOLLOW" and "LIKE" button
short presentation about the latest SoMe developments, stats but also o view on how to integrate SoMe within Customer Lifecycles en customer experiences
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Lean some simple approaches to understanding your social media fan base, driving internal recognition of that value, and across multiple social media embassies.
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Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
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Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2. Problem Description
• Engagement with music and entertainment industry lacked broader
appeal
• Varying taste and preferences were identified as a major reason for
this
• A campaign was required to unify the target audience and engage
them
• Launching the campaign along with the nation events- IPL & National
Election
Social Media Agency - DigitasLBi
3. Objectives
• Tata Nano aimed to move its brand image from cheapest car to
trendy, fun and affordable and target segment was well defined as
18-24 years, which needed completely different marketing
approach.
• Marketing team had two major obstacle to tackle, one was IPL
and other was National Election.
• Communication objectives:
– Increase engagement with 18 – 24yr olds: Measured as
conversation and interactions on social media.
– Break away from the national elections and the IPL to become
the No.1 topic of conversation online to increase the brand
appeal.
4. Objectives (contd...)
• Business Objectives:
– Increase brand preference for the new Tata Nano Twist while
educating users about its features.
– Increase the salience of the upgraded steering system so as to
remove apprehensions about safety and ease of driving
– Convey the availability of a wide range of colors, including the
newly introduced Damson Purple
5. Campaign
Strategy
• Influencer Marketing was the
strategy adopted and the
platform selected was Twitter
as it houses the top 6
influencers for the target
audience of Tata Nano Twist
• April 2014 was also the time for
IPL and Lok Sabha Elections,
hence the hashtag adopted
should cut across both the
events. Hence
#NanoBiddingWar was chosen.
The terms war and bidding
were strategically fit itslef
among major events
6. Strategy Execution
• The duration of the campaign was 3 days.
• During these 3 days the 6 influencers helped the brand engage with the target audience.
• Individual hash tags were assigned to each of the influencers and were named after the 6
colour variants of the car.
• During the campaign the brand had to increase the visibility of the conversations and the
activities that were already being carried out by the influencers
• They also had the responsibility of posting the scores regularly to keep the momentum going
and updating on the number of ‘bids’ received for each of the influencers
7. Strategy Execution (contd..)
• The success of the campaign rested mainly with the followers of the
influencers, who helped in sharing, tweeting/retweeting with the hash
tags assigned to the respective influencers. This helped in spreading
the word to the world.
• The major incentive provided to the followers was the miniature
versions of the cars signed by the Bollywood stars.
8. Results
• 143 million impressions
• 240,000 mentions
• 13,000 tweets
• #NanoBiddingWar : Trending in India
during entire campaign duration and
worldwide for 2 days.
• Beat both political and sports related trends
• Campaign generated earned media worth
INR 9.5 million for just a budget of INR 0.4
million.
• The campaign using social influencers
resulted in an earned media value worth
15% of the annual digital budget.
9. • Use augmented reality to convey ad message by scanning Nano app
similar to Volkswagen Beetle campaign during launch of new
revamped beetle.
Beetle Campaign Augmented reality :
https://youtu.be/KRA0SZhKNyo
• Leverage on the both young boys and girls driving their first car
experience. Make them post a dance move with Nano car through
vine on other social media. The one with most likes will gets to
• Use augmented reality to convey ad message by scanning Nano app
similar to Volkswagen Beetle campaign during launch of new
revamped beetle.
Beetle Campaign Augmented reality :
https://youtu.be/KRA0SZhKNyo
• Leverage on the both young boys and girls driving their first car
experience. Make them post a dance move with Nano car through
vine on other social media. The one with most likes will gets to
10. Alternate Strategies
• Launch of new Nano twist: need to forego its cheap car image and adopt the tag
of “Smart city car” to connect with its target audience(youth).
• Mobile game featuring Nano twist (similar to crazy cabbie) - Six colours of Nano
twist to be used; results posting on walls.
• Idea of a parking related game.
• Flash-mob in malls, public places, etc. representing 6 Nano colours and post in
youtube, the highest likes will get miniature versions.
