Tata launched a social media campaign to promote its new Nano Twist model and move its brand image from a cheap car to trendy and affordable. The campaign used influencer marketing on Twitter with the hashtag #NanoBiddingWar during the busy period of IPL and elections. Six influencers represented the six car colors and engaged followers for 3 days. The campaign was highly successful, generating 143 million impressions and trending the hashtag in India and worldwide. It resulted in earned media worth 15% of Tata's annual digital budget.
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A list of case studies from Vocanic from over the years. This lists projects we have done for CIMB Malaysia, Six Capital Singapore, L'Oreal Indonesia, Fischer-Price Singapore, StarHub Singapore, SMRT Singapore, Huawei Malaysia, The Face Thailand, Pizzahut Singapore, STB Singapore and Temasek Singapore.
About Beverage industry, comparison of competitors of website grader, comparison on different social media platforms, about their campaigns and conclusion.
How to Utilize TikTok in Your Content Marketing Strategyintrotodigital
Mystified by TikTok and how to use it in your content marketing strategy? Don't be. Here are three lessons from brands successfully utilizing Gen Z's new favorite social media platform.
A list of case studies from Vocanic from over the years. This lists projects we have done for CIMB Malaysia, Six Capital Singapore, L'Oreal Indonesia, Fischer-Price Singapore, StarHub Singapore, SMRT Singapore, Huawei Malaysia, The Face Thailand, Pizzahut Singapore, STB Singapore and Temasek Singapore.
About Beverage industry, comparison of competitors of website grader, comparison on different social media platforms, about their campaigns and conclusion.
With competition growing and market share shrinking, 2014 saw Waitrose harness the power of print to increase dominance and stand out in a cluttered market.
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Research on seasonal trend, heavy-up strategy and recent social media priority models i.e. TikTok, Instagram, Facebook, and more.
Unilever teamed up with Trinity Mirror to encourage communities to join in The Patron's Lunch celebrations, with a four-page pull out providing tips, tricks and recipes on how to host the ultimate local street party.
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Ford launched the Unlearn campaign to change the way audiences think about the brand in Britain, using outstanding print formats to encourage re-evaluation of preconceptions.
Virgin Holidays - Thinking outside the boxNewsworks
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At a recent RBA marketing leaders gathering, The Marketing Quarterly, Kara Wallace, Director of Strategic Marketing for M. A. Mortenson Company, talked about the constant change felt by modern marketers. In her presentation, she discusses managing change and shares both challenges and strategies that marketing leaders are using to navigate change today.
The Marketing Quarterly is a gathering of Minnesota Marketing Leaders facilitated by RBA. (rbaconsulting.com; @rbaconsulting)
UX Enablement: Getting your team and your organization to practice user-cente...RBA
As a conscientious web professional, you KNOW that a user-centered approach is the best way to go, but you keep running into roadblocks. Whether it’s organizational resistance or a simple lack of knowing where to start, you, your team, and your organization need help.
Get Going with User Experience Enablement (UX-E)! UX-E is a flexible framework for providing UX-focused training, process improvement, and expert coaching. From practicing the basics of UX to having strategic conversations, UX-E is your soup-to-nuts solution for getting your team and your organization to practice user-centered design.
With competition growing and market share shrinking, 2014 saw Waitrose harness the power of print to increase dominance and stand out in a cluttered market.
Mini Brands for Holiday 2020 by Team Six Ad Co. (spr. 2020 final project)Shokolatte Tachikawa
Final presentation for MKT9785 Digital Marketing Strategy at Zicklin School of Business Baruch College - Spring 2020
Research on seasonal trend, heavy-up strategy and recent social media priority models i.e. TikTok, Instagram, Facebook, and more.
Unilever teamed up with Trinity Mirror to encourage communities to join in The Patron's Lunch celebrations, with a four-page pull out providing tips, tricks and recipes on how to host the ultimate local street party.
TikTok is one of the most popular app in India currently. With more than 120 million MAU and more than 30 minutes avg time spent per day, TikTok advertising is in huge demand. This presentation talks about TikTok advertising, types of TokTok advertising, TikTok advertising rates and TikTok advertising targeting options. In case you would like to know more, send a mail to help@TheMediaAnt.com
Ford launched the Unlearn campaign to change the way audiences think about the brand in Britain, using outstanding print formats to encourage re-evaluation of preconceptions.
Virgin Holidays - Thinking outside the boxNewsworks
How Virgin Holidays teamed up with The Telegraph to create an innovative ad on the front cover of Stella magazine, aimed at demonstrating the benefits of multi-destination holidays.
How Constant Change is Affecting Today's MarketersRBA
At a recent RBA marketing leaders gathering, The Marketing Quarterly, Kara Wallace, Director of Strategic Marketing for M. A. Mortenson Company, talked about the constant change felt by modern marketers. In her presentation, she discusses managing change and shares both challenges and strategies that marketing leaders are using to navigate change today.
The Marketing Quarterly is a gathering of Minnesota Marketing Leaders facilitated by RBA. (rbaconsulting.com; @rbaconsulting)
UX Enablement: Getting your team and your organization to practice user-cente...RBA
As a conscientious web professional, you KNOW that a user-centered approach is the best way to go, but you keep running into roadblocks. Whether it’s organizational resistance or a simple lack of knowing where to start, you, your team, and your organization need help.
Get Going with User Experience Enablement (UX-E)! UX-E is a flexible framework for providing UX-focused training, process improvement, and expert coaching. From practicing the basics of UX to having strategic conversations, UX-E is your soup-to-nuts solution for getting your team and your organization to practice user-centered design.
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Social / Digital Media - A Presentation on New TrendsManeesh Garg
To get a copy of this presentation, share your views about the presentation with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new upload don't forget to press the "FOLLOW" and "LIKE" button
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For more information, visit-www.vavaclasses.com
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http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
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The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
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Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2. Problem Description
• Engagement with music and entertainment industry lacked broader
appeal
• Varying taste and preferences were identified as a major reason for
this
• A campaign was required to unify the target audience and engage
them
• Launching the campaign along with the nation events- IPL & Nationa
Election
Social Media Agency - DigitasLBi
• Based out in London, UK founded in 2003
• Client base includes famous brands like Amex, Coca Cola,
Volvo etc.
3. Objectives
• Tata Nano aimed to move its brand image from cheapest car to
trendy, fun and affordable and target segment was well defined as
18-24 years, which needed completely different marketing
approach.
• Marketing team had two major obstacle to tackle, one was IPL
and other was National Election.
• Communication objectives:
– Increase engagement with 18 – 24yr olds: Measured as
conversation and interactions on social media.
– Break away from the national elections and the IPL to become
the No.1 topic of conversation online to increase the brand
appeal.
4. Objectives (contd...)
• Business Objectives:
– Increase brand preference for the new Tata Nano Twist while
educating users about its features.
– Increase the salience of the upgraded steering system so as to
remove apprehensions about safety and ease of driving
– Convey the availability of a wide range of colors, including the
newly introduced Damson Purple
5. Campaign
Strategy
• Influencer Marketing was the
strategy adopted and the
platform selected was Twitter
as it houses the top 6
influencers for the target
audience of Tata Nano Twist
• April 2014 was also the time for
IPL and Lok Sabha Elections,
hence the hashtag adopted
should cut across both the
events. Hence
#NanoBiddingWar was chosen.
The terms war and bidding
were strategically fit itslef
among major events
6. Strategy Execution
• The duration of the campaign was 3 days.
• During these 3 days the 6 influencers helped the brand engage with the target audience.
• Individual hash tags were assigned to each of the influencers and were named after the 6
colour variants of the car.
• During the campaign the brand had to increase the visibility of the conversations and the
activities that were already being carried out by the influencers
• They also had the responsibility of posting the scores regularly to keep the momentum going
and updating on the number of ‘bids’ received for each of the influencers
7. Strategy Execution (contd..)
• The success of the campaign rested mainly with the followers of the
influencers, who helped in sharing, tweeting/retweeting with the hash
tags assigned to the respective influencers. This helped in spreading
the word to the world.
• The major incentive provided to the followers was the miniature
versions of the cars signed by the Bollywood stars.
8. Results
• 143 million impressions
• 240,000 mentions
• 13,000 tweets
• #NanoBiddingWar : Trending in India
during entire campaign duration and
worldwide for 2 days.
• Beat both political and sports related trends
• Campaign generated earned media worth
INR 9.5 million for just a budget of INR 0.4
million.
• The campaign using social influencers
resulted in an earned media value worth
15% of the annual digital budget.
9. • Use augmented reality to convey ad message by scanning Nano app
similar to Volkswagen Beetle campaign during launch of new
revamped beetle.
Beetle Campaign Augmented reality :
https://youtu.be/KRA0SZhKNyo
• Leverage on the both young boys and girls driving their first car
experience. Make them post a dance move with Nano car through
vine on other social media. The one with most likes will gets to
• Use augmented reality to convey ad message by scanning Nano app
similar to Volkswagen Beetle campaign during launch of new
revamped beetle.
Beetle Campaign Augmented reality :
https://youtu.be/KRA0SZhKNyo
• Leverage on the both young boys and girls driving their first car
experience. Make them post a dance move with Nano car through
vine on other social media. The one with most likes will gets to
10. Alternate Strategies
• Launch of new Nano twist: need to forego its cheap car image and adopt the tag
of “Smart city car” to connect with its target audience(youth).
• Mobile game featuring Nano twist (similar to crazy cabbie) - Six colours of Nano
twist to be used; results posting on walls.
• Idea of a parking related game.
• Flash-mob in malls, public places, etc. representing 6 Nano colours and post in
youtube, the highest likes will get miniature versions.