ABOUT THE BRAND
• Established in 1961, the Shingar Group has over the last 48 years
been at the cutting edge of the cosmet...
To reposition
itself as a full
range cosmetics
brand
Reconnect with
62,000 young
Indian women
THE OBJECTIVE
1 2
TWO FOLD APPROACH to achieve the objectives
THE STRATEGY
Tackle the objectives using a creative strategy
Create Top of Min...
THE EXECUTION
Teaser Updates and promotional updates were posted on the page to generate buzz
around the campaign
via Face...
THE EXECUTION
A contest #ThingsThatMakeYouGlam was conducted on
Twitter to generate awareness around the GLAMakeover
campa...
Pinterest boards were uploaded periodically to keep users in
sync with the contest.
THE EXECUTION
The pre-like page was formed in order to generate
awareness about the app
on Facebook
APPLICATION MECHANISM
The GLAMakeover App will provide a step by step
procedure on how each user can acquire their dream
look on Facebook
APPLIC...
Users have to fill in their basic details and upload their picture along with a picture
of who they aspire to look like an...
NEW ORGANIC FANS 485
TOTAL VISITS ON THE TAB APP 500+
AVG. REACHED OUT TO 15,000
TOTAL VISITS ON THE PAGE 8,500
TOTAL VISI...
THANK YOU
Tips & Toes GLAM Makeover - Case Study
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Tips & Toes GLAM Makeover - Case Study

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Tips & Toes GLAM Makeover - Case Study

  1. 1. ABOUT THE BRAND • Established in 1961, the Shingar Group has over the last 48 years been at the cutting edge of the cosmetics Industry in India. • Tips & Toes has established itself as a brand leader in the traditional cosmetic segment. • Tips & Toes has its presence in many countries worldwide. One of the main reasons as to why the products are so famous even outside of in India are because the company develops country specific shades and formulations that are in accordance to customer preferences. • With the strong base in India and its growing popularity in other regions, Shingar Group now aims to spread globally in the world of cosmetics.
  2. 2. To reposition itself as a full range cosmetics brand Reconnect with 62,000 young Indian women THE OBJECTIVE 1 2
  3. 3. TWO FOLD APPROACH to achieve the objectives THE STRATEGY Tackle the objectives using a creative strategy Create Top of Mind RecallUse visuals to attract fans & followers
  4. 4. THE EXECUTION Teaser Updates and promotional updates were posted on the page to generate buzz around the campaign via Facebook
  5. 5. THE EXECUTION A contest #ThingsThatMakeYouGlam was conducted on Twitter to generate awareness around the GLAMakeover campaign which trended at no. 1
  6. 6. Pinterest boards were uploaded periodically to keep users in sync with the contest. THE EXECUTION
  7. 7. The pre-like page was formed in order to generate awareness about the app on Facebook APPLICATION MECHANISM
  8. 8. The GLAMakeover App will provide a step by step procedure on how each user can acquire their dream look on Facebook APPLICATION MECHANISM
  9. 9. Users have to fill in their basic details and upload their picture along with a picture of who they aspire to look like and the reason behind it on Facebook THE EXECUTION
  10. 10. NEW ORGANIC FANS 485 TOTAL VISITS ON THE TAB APP 500+ AVG. REACHED OUT TO 15,000 TOTAL VISITS ON THE PAGE 8,500 TOTAL VISITS VIA BITLY LINKS 700 THE RESULT
  11. 11. THANK YOU

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