Blogweet- Peppertap #BahutAasaanHai Influencer Campaign

1. #BahutAasaanHai-Nov 16, 2015

2. OBJECTIVE
• The main objective of this campaign was to introduce Bahut Aasaan Hai TVCs and increase views on
them.
• To market the idea that grocery shopping is easy

3. CAMPAIGN SUMMARY
• Twitter
– Hashtag: #BahutAasaanHai
– The campaign comprised of questions/situations around different brands, thereby promoting the idea
that grocery shopping “bahut aasaan hai”
IDEA
• The aim was to make the fans/tweeps realize that how easy it is to buy grocery from PepperTap.
• It was fully accomplished with the help of a contest comparing the things we do vs. how they can be
done easily with PepperTap.
EXECUTION
• In order to achieve the same, @peppertap hosted a contest on Twitter and invited users to participate
using hashtag- #BahutAasaanHai which trended at top trends in India! The campaign created a big buzz
for the brand the entire day.
• The campaign saw many influencers talking about the brand, trying the app and participating in the
contest.

4. RESULTS
Campaign Summary Statistics
No. of tweets 11,944
Total Impressions 72,195,792
Contributors 897
The overall campaign sentiment was positive

5. CONTEST QUESTIONS

6. Thank You!