ThumbTracker is a dime sized dual device that tracks any item you attach the “tracking sticker” to (keys, cell phone, etc.). When you need to find your object, plug the USB into a computer and ThumbTracker will pick up nearby Wifi signals to locate your item. If the USB is misplaced, simply open the ThumbTracker app on your mobile device to locate all your items, including the USB.

1. Thumb Tracker
Creative Plan

2. Roles
● Client Marketing Director - Cindy Ramirez
● Agency Account Supervisor - Jeanie Pham
● Creative Director - Biruk Ameha
● Creative Team - Nicole Dang, Alicia Cuadra-Cutler
Creative Team

3. Thumb Tracker is a small
tracking device that attaches
to several objects and allows
tracking of the objects using
an app that functions on
smartphones or computers.
Product Description

4. Target:
● Primary: Student (18 - 25)
● Secondary: Working class (26+)
Goals:
Be the leader tracking device in among the
target market in the San Jose-Bay Area.
Marketing Goals

5. Create a television
commercial
approximate 1 minute
long to show the
Thumb-Tracker device
in action and appeal
the target market.
Advertising Plan

6. ● Thumb-Tracker concept
will portray a young
woman and man losing
their keys in a
classroom.
● The girl does not have
a Thumb-Tracker
device, the boy does.
Creative Plan - Storyboard

7. ● The boy uses Thumb-
Tracker and finds his
keys before she does.
● When the boy finds the
girl he recommends the
product by highlighting
its benefits such as
small-size tracker device
and easy-to-use app.

8. • The creative team found
actors and location to shoot
the commercial.
• They exemplify the use of
the device and app
highlighting the benefits
through dialog and visuals.
• Result TV commercial
Implementation

9. The creative plan will make people aware of
the product by explaining how it works
(knowledge) and portraying the
performance of the product in an appealing
and fun TV commercial. People that like the
product are more likely to commit to the sale.
Creative Plan – Sales spectrum